Woolworths: Changing Strategies and Human Resource Management

Case Study Analysis 0
Case Study Analysis
Student’s Name
9/23/2019

Case Study Analysis 1
Contents
Introduction................................................................................................................................2
Changing strategies of Woolworths...........................................................................................2
Factors driving change in the organization................................................................................4
External factors for change.....................................................................................................4
Internal factors for change......................................................................................................4
Kurt Lewin's Change management model.................................................................................5
Human resource strategies adopted by Woolworths..................................................................5
Integration of future strategies...................................................................................................6
Self-Reflection...........................................................................................................................8
Conclusion..................................................................................................................................8
References................................................................................................................................10

Case Study Analysis 2
Introduction
The globalization of business has developed the emerging need for the business to
undertake continuous changes in its products, services, and processes for sustaining the
competitive advantage in the complex business environment. It becomes necessary for
companies to implement change and develop innovative business strategies that maximize the
satisfaction of customers (Hornstein, 2015). The aim of the report is to highlight the current
strategies adopted by Woolworths and factors that drive the need for change. It will also
cover the human resource strategies developed by Woolworths to manage the resistance and
integration of the future strategies that will help in sustaining the global environment.
Woolworths is recognized as a famous Australian supermarket chain that fosters
developing innovative strategies and enhancing the customer experience by delivering
quality, value, and convenience to the customers. The company currently operates 1008
stores across Australia and employs 2, 01,522 diverse team members (Woolworths Group
Limited, 2019).
Changing strategies of Woolworths
In order to manage the complexities in the external business environment, Woolworth
has implemented the strategy under which the core focus of the company is on customers and
the team. The company fosters to develop the culture where the team members are equally
respected and the voice of customers, suppliers, and team are equally heard (Nakandala &
Lau, 2019).
To address the changing demands of the customers the company focuses on delivering
personalized experience by improving the online home delivery and has customer fulfilment
centres to improve the digitalized experience and has also added the rewards card to Apple

Case Study Analysis 3
and Google wallet. The company has also undergone 80 renewals and 54 upgrades and has
updated 5000 products in accordance with changing needs and feedback of customers. To
improve the in-store experience for customers the company has included the rollout of
training programs and has launched a new website to provide ease to the customers
(Woolworths Group Limited, 2019).
The company ensured the proper availability of stock and rostering of team members
to fulfil customer demands. Woolworths has focused on unlocking its portfolio and has
partnered with Caltex to provide rewards and discounts at fuel prices to meet the demand of
customers.
To address the advancement in the technologies Woolworths has implemented a
1store program under which a number of elements have been added including adding the
hardware and software and management of the inventory. Adding this program increased the
production of the company by providing training to approximately 90000 team members, Wi-
Fi upgrades in 850 stores and has delivered 9500 new remote handled services. The company
has developed the strategies to effectively respond to the external environmental pressures
and persuades the members to adopt change for maintaining the sustainability of the company
(Govender, 2017).
To address the future challenges Woolworths has developed a reconciliation action
plan that will include aboriginals and has focused on developing the strategies that provide
maximum benefit to the planet and people. It has focused on achieving the top supplier
survey rating and is focusing on turning into a circular economy by the year 2020 (Methner,
Hamann & Nilsson, 2015).