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Case Study Analysis on Sprig PDF

Added on - 27 Jul 2022

CASE STUDY ANALYSIS please don't answer the question at the end of the case study there is a third pics with 4 question have to answer that also attaching the sample answer

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Running head: CASE STUDY ANALYSIS – SPRIG
Case Study Analysis – Sprig
Name of the Student
Name of the University
Author Note
CASE STUDY ANALYSIS – SPRIG1
Table of Contents
Introduction......................................................................................................................................2
1.Challenges Faced by Sprig.......................................................................................................2
2.Reflection on Marketing Concepts...........................................................................................3
3.Understanding why Sprig Failed..............................................................................................3
4.Lessons that can be learnt from the Failure of Sprig................................................................4
References........................................................................................................................................5
CASE STUDY ANALYSIS – SPRIG2
Introduction
Sprig, a healthy meal delivery service that operated on demand, in key American
destinations such as San Francisco and the Bay Area, failed as a business after getting off to a
promising start.1This assignment analyzes the challenges that were faced by Sprig in the running
of its business operations, as also the causes of its failure and the lessons that can be learnt from
the failures of the business.
1.Challenges Faced by Sprig
Some of the challenges faced by Sprig that are evident from reading the case study lie in
the fact that it was only catering to a small segment of the target population for on demand meal
delivery services. Sprig was offering healthy and nutritious meals for delivery, and on demand
and in the bargain it was catering to the needs and requirements of only a certain segment of the
American population who wanted to be healthy and fit and who wished only to consume
nutritious meals for this purpose.2Sprig’s competitors on the other hand, such as Munchery and
Pop were offering ready to cook meal facilities and efficient food delivery services, in less than
fifteen minutes or so, to a wider target population. Hence there was every possibility of the
business losing out to its competitors at some point or the other, given that the demand for
healthy meals is not as high as the demand for meals in general that are offered on demand and at
competitive rates. In fact, competitive pricing is another key challenge that was faced by Sprig as
a business during the time that it was operational. In order to keep up with its competitors and to
1Gonzalez-Padron, Tracy L. "Ethics in the sharing economy: Creating a legitimate marketing channel."Journal of
Marketing Channels24, no. 1-2 (2017): 84-96.
2Ibid
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