Internationalization of the Firms

CASE STUDY
ANALYSIS
I N T E R N A T I O N A L I Z A T I O N O F T H E F I R M S

INTRODUCTION:
• The case study has been discussed.
• The research process included by Alan has been discussed.
• The drawbacks of the research and the advantages of the research ahs also
been discussed.

ADVANTAGES OF THE
PROCESS OF COLLECTING
DATA.• A detailed understanding of the concepts involved.
• Could develop his area of interest.
• A detailed understanding of the continuation of advances in communication
technology.

ADVANTAGES OF THE
PROCESS OF COLLECTING
DATA.• He could provide a detailed focus upon his area of interest which is, small
internet enabled firms.
• He could develop an understanding of establishing sampling frame.

OTHER OPTIONS TO ACCESS
TO SUITABLE SAMPLES.
• Systematic Sampling.

OTHER OPTIONS TO ACCESS
TO SUITABLE SAMPLES.
• Stratified Sampling.
• Quota Sampling.

PITFALLS OF USING THE
INTERNET.
• Causes distractions.
• Unnecessary data.
• Issues of reliability.

PITFALLS OF USING THE
INTERNET.
• Time consuming and unnecessary data research.
• Virus threats to the computers.

ETHICAL ISSUES IN THE
RESEARCH PROCESS OF
ALAN.• Anonymous authors and anonymous data.
• Issue of validity.
• Issue of reliability.

REFERENCES:
• Thornhill, A., Saunders, M., & Lewis, P. (2009). Research methods for business students.
Prentice Hall: London.
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new dimension of health care: systematic review of the uses, benefits, and limitations of
social media for health communication. Journal of medical Internet research, 15(4), e85.
• Sepucha, K. R., Borkhoff, C. M., Lally, J., Levin, C. A., Matlock, D. D., Ng, C. J., ... &
Thomson, R. (2013). Establishing the effectiveness of patient decision aids: key
constructs and measurement instruments. BMC medical informatics and decision
making, 13(2), S12.
• Yip, C., Han, N. L. R., & Sng, B. L. (2016). Legal and ethical issues in research. Indian
journal of anaesthesia, 60(9), 684.