This report explores the concept of authentic and transformational leadership, with a focus on Steve Jobs' leadership style. It discusses the characteristics and qualities of authentic leadership, such as self-awareness, transparency, integrity, positive attitude, and a focused approach. It also examines the importance of transformational leadership in motivating and encouraging employees. The report highlights how these leadership styles have been applied in the context of Apple Inc. and its success. The report concludes by emphasizing the significance of effective leadership in improving organizational performance.