Strategic Management Case Study (DOC)
Added on 2020-03-23
12 Pages2138 Words50 Views
Running head: REPORTStrategic management Case StudyName of the StudentName of the UniversityAuthor’s Note
1REPORTExecutive SummaryThis report is the case study of the ARTS and its proposed venture in the market of Rwanda.PESTEL and five force model are analysed in the report to gain knowledge of the target market.Moreover, the numerical comparative analysis between the Rwandan market and Australianmarket is carried out. These analyses show some potential and disadvantages that the companymight come across in their new ventures. It shows the incompetency of the product line offeredby ARTS in Rwanda. The modification required in the strategy is recommended
2REPORTContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................3PESTEL analysis.............................................................................................................................3Tax Incentives of Rwanda...............................................................................................................4FDI Policy in Rwanda.....................................................................................................................5ARTS’ Motivation to enter Rwanda................................................................................................5Porter’s Five Force analyses............................................................................................................5Product Line Comparison................................................................................................................7Numeric Analysis (Rwandan market Vs. Western Market especially Australia)............................8Conclusion.......................................................................................................................................9References......................................................................................................................................10Table No. 1......................................................................................................................................4Table No. 2......................................................................................................................................6Table No. 3......................................................................................................................................8Table No. 4......................................................................................................................................8
3REPORTIntroductionThe Taiwanese technological firm Alpha Response Technology Solution is planning toexpand their venture in Rwandan market. The purpose of the report is to provide a quantitativeassessment to the company that will help in strategy formulation in the specific given market. APESTEL analysis of Rwanda focusing on their newly build Special Economic Zone is presentedin to identify the market situation (intracen.org. 2017). Porter’s five force analysis is conductedto identify potential threats that might work as an obstacle in company’s operation. Foreigninvestment policy, tax incentive and company’s motivation is highlighted in the following,followed by a product comparison is given with their primary competitor that is Positivo BGH.The report concludes with numerical analysis between Rwandan market and western market andthe recommendation that will help the company to minimize the issues that might arise.PESTEL analysisPoliticalThe country is politically stableZero tolerance of corruption rulesGovernment’s interest in technological developmentEconomicRepresents rapid growth in GDPLow exchange rate for foreign investorsIndustrial contribution on overall GDP is 14.3% that reflects minimumcompetitionWorld Bank report 2016 shows GDP growth rate of 5.9%GDP per capita as in 2016 is $702.84 USDSocio-culturalTotal population of the country is 11 millionUnified social bodyIntroduction of ICT in every level of schooling
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