Askew’s Foods vs Wal-Mart Case Study

This assignment is a case study analyzing the competitive landscape between Askew's Foods and Wal-Mart, particularly focusing on Wal-Mart's potential entry into Salmon Arm. Students are required to assess the strengths and weaknesses of both companies, propose responses for Askew's, and predict the impact of Wal-Mart's entry on Askew's market position. The assignment also emphasizes group collaboration, requiring students to manage group dynamics and submit peer evaluations. The case study should incorporate concepts from the course textbook and be presented in a formal, well-structured format with a properly cited bibliography.

Case study
Askew’s Foods Versus Wal-Mart
See the IVEY Business Case posted on the course Blackboard page under the
Assignments tab and Group Case Study.
.
Answer the following questions:
 What are the strengths and weakness of Askew’s and Wal-Mart relative to the local
market?
 What responses, if any, can be made by Askew’s to Wall-Mart’s interest in opening a store
in Salmon Arm?
 How may the entry of Wal-Mart affect Askew’s position in the market?
*Create a properly cited bibliography of all the sources used to research
this assignment.
Guidelines:
Provide a title page that indicates the course, assignment, instructor, your names
and any other pertinent data.
Please use complete sentences, avoid point form unless creating a list etc.
Please use 1.5 spacing and 12-point font.
Please incorporate concepts from the text book where applicable.
This project is also a learning experience for creating working relationships within
groups and managing group dynamics.
The attached Peer Evaluation form is to be completed by each group member and
handed in with the assignment.
It is highly recommended that the group meet, exchange contact information, set
dates for meetings, determine work expectations, deadlines, roles and
responsibilities etc.
Group discussion groups have been set up in Blackboard to also be used as a
communication tool if needed. (Click on discussion)