This assignment evaluates a hypothetical coffee shop's expansion plan into the Swedish market. It requires an analysis of market conditions, consumer preferences, ethical considerations (staff welfare, fair trade), marketing strategies, and the company's financial health. Key aspects include understanding Swedish coffee culture, adapting the product mix and pricing to local tastes, selecting a suitable location in Stockholm, employing effective promotion methods, and ensuring efficient working capital management. The assignment concludes with an assessment of the expansion plan's potential success based on the company's financial data.