Case Study Assessment 2022

Case Study Assessment
Criteria
Unit code, name and release number
BSBMKG506 Plan Market Research Release 1
Qualification/Course code, name and release
number
BSB52415 Diploma of Marketing & Communication
Student details
Student number
Student name
Assessment Declaration
 This assessment is my original work and no part of it has been
copied from any other source except where due acknowledgement is
made.
 No part of this assessment has been written for me by any other
person except where such collaboration has been authorised by the
assessor concerned.
 I understand that plagiarism is the presentation of the work, idea or
creation of another person as though it is your own. Plagiarism
occurs when the origin of the material used is not appropriately
cited. No part of this assessment is plagiarised.
Student signature and Date
Document title: Unit Code_AE_CS_1of1_20181015 Page 1 of 14
Resource ID: STUDENT NAME:

Version:
1.0
Date created:
23 September 2019
Date modified:
17/10/2022
For queries, please contact:SkillsPoint
Location
© 2018 TAFE NSW, Sydney
RTO Provider Number 90003 | CRICOS Provider Code: 00591E
This assessment can be found in the: Learning Bank
The contents in this document is copyright © TAFE NSW 2018, and should not be
reproduced without the permission of the TAFE NSW. Information contained in this
document is correct at time of printing: 17 October 2022. For current information please
refer to our website or your teacher as appropriate.
Document title: Unit Code_AE_CS_1of1_20181015 Page 2 of 14
Resource ID: STUDENT NAME:

Assessment instructions
Table 1 Assessment instructions
Assessment
details Instructions
Assessment
overview
The objective of this assessment is to assess your knowledge and
performance as would be required to Evidence of the ability to:
 identify and define market research requirements in an
organisation
Assessment
Event number
1 of 3
Instructions for
this assessment
This is a case study assessment and it will be assessing
you on your knowledge and performance of skills
required by the unit.
This assessment is in three parts:
1. Case study scenario
2. Short answer questions
3. Assessment feedback
Submission
instructions
On completion of this assessment, you are required to
email upload it or hand it to your trainer for marking.
Ensure you have written your name at the bottom of each
page of this assessment.
It is important that you keep a copy of all electronic and
hardcopy assessments submitted to TAFE and complete
the assessment declaration when submitting the
assessment.
What do I need
to do to achieve
a satisfactory
result?
To achieve a satisfactory result for this assessment all
questions must be answered correctly.
What do I need
to provide?
Calculator, pens, measuring equipment
CPCCBC4018A Assessment Event 3Version 1.0 Page 3 of 14
Disclaimer: Printed copies of this document are regarded as uncontrolled.

Assessment
details Instructions
What the
assessor will
provide?
Equipment, reference material.
Due date and
time allowed
24 September 219, One week.
Assessment
feedback, review
or appeals
Appeals are addressed in accordance with Every Students
Guide to Assessment.
Specific task instructions
The instructions and the criteria in the case study below will be used by the
assessor to determine whether you have satisfactorily completed the Case Study
Scenario. Use these instructions and criteria to ensure you demonstrate the
required knowledge.