Case Study Assessment: Issues and Power in GoSports

This case study assessment examines the issues faced by GoSports and the impact of power and politics in the organizational culture. It explores the challenges in decision-making, biased management structure, lack of market knowledge, and conflicts among organizational members. The report aims to develop an understanding of power dynamics and their effects on the venture's performance.

Running head: CASE STUDY ASSESSMENT
CASE STUDY ASSESSMENT
Name of the student
Name of the university
Author note

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Executive summary
The report aimed at examining the issues that are being faced by GoSports and the manner in
which they might be mitigated. The report also focused on the power and politics in the
organizational cult6ure of the concerned organization and the impact of the same on the
performance of the venture. The different aspects of change in the organizational operations are
reliant on the effectiveness of the business propositions. The purpose of undertaking the
discussion is to develop cognition based on the distribution of power and politics in the
organizational culture and the manner in which it affected the performance of the venture.

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Table of Contents
Introduction to the case....................................................................................................................3
Issues that are being faced by GoSports..........................................................................................4
Individuals in the company and the power used by the same..........................................................6
Problems between the organizational members............................................................................10
Potential motivations for uses of power........................................................................................14
Most powerful individual in the case.............................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................19

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Introduction to the case
Culpepper (2015) opined that the power and authority of the leaders and the approaches
that are considered by the same affects the potentials of the venture in developing the potentials
of the same while operating in the different markets. The concerned organization, GoSports Inc,
was founded in the year 1973 which developed the range of operations from a small
neighborhood store to a national chain of business operations (Hemme & Dixon, 2015). The
wide range of product offerings of the venture assisted the same in developing their propositions
in adherence to the demand of the customers. However, the concerned organization has been
facing different issues which has affected the potentials of the same in developing a collaborative
approach. The issues affected the potentials of the venture in developing a consistent and
familiar operational systems while improving the position of the in the markets. It has been noted
through analysis of the case that GoSports experienced a decline in the sales volume over the last
few years which affected the revenue streams of the same.
GoSports shifted their focus to the online retailing which has affected the potentials of the
venture in maintaining the efficiency of the operations in adherence to the demand of the
customers (Hemme & Dixon, 2015). On the other hand, the lack of suitable understanding of
the market structure and the demand of the target customers. The lack of suitable understanding
of the different situations has affected the potentials of the venture in improving the efficiency of
the operations in adherence to the demand of the customers. The purpose of undertaking the
research is to develop an appropriate understanding of the different issues that are faced by the
organization and the manner in which the authoritative power is being utilized by the managers
of the venture. The personal disagreements among the organizational leaders and the
management approach that is being initiated by the hierarchy has affected the potentials of the

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venture in improving the efficiency of the operation in adherence to the demand of the
customers. Therefore, the research will also develop a suitable understanding of the different
leadership styles and the manner in which the individuals in the case applied power in the
context of the organization.
Issues that are being faced by GoSports
The concerned organization, GoSports, developed a biased management structure which
affected the morality of the people working under the same (Hemme & Dixon, 2015). The
conflicts in the ideologies of the hierarchy of management also affected the potentials of the
venture in maintaining the efficiency of the operations in adherence to the demand of the
customers. Geppert and Dörrenbächer (2014) opined that the different modifications that are
commenced by the ventures are reliant on the collaborative functioning of the hierarchy
management and the avoidance of biased approaches. The biased approaches of an
organizational management affects the rate of operations. On the other hand, the decision making
potentials of the venture is reliant on the effectiveness of the decision making potentials of the
management through consultation among the members and the active engagement of the same in
the different processes.
Pullen and Rhodes (2014) opined that the different aspects of modifications in the
organizational operations depends on the effectiveness of the operations in adherence to the
demand of the customers. In this relation, the management body of the organization is based on
certain levels of favoritism, which has affected the decision making potentialities. Favoritism and
biased approach while choosing the managers who does not have practical experience or
knowledge of management has affected the potency of the venture while improving the line of
operations. It was also noted during the evaluation of the case study that most of the executives

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were chosen from the family itself and that too after their graduation in the specific subjects. It
clearly reflected that the executives had little or no knowledge and experience on managing the
operations of the venture.
Lack of appropriate experience on the different managerial decision making has affected
the potentials of the venture in improving the operations of the same while operating in the
different markets. Scherer, Palazzo and Matten (2014) stated that the experience of the leaders
assist the same in identifying the position of the venture and the different strategies that might be
undertaken by the organization while improving the efficiency of the operations in the different
markets. Therefore, the concerned management group of GoSports is mainly led by
inexperienced personnel which has challenged the competitive edge of the venture. The different
modifications that are undertaken by the organization assist the same in developing the
operations while operating in the different markets.
The most important issue that is being faced by the organization is due to the lack of
appropriate knowledge of the market prospects and the demand of the customers. Keller (2018)
stated that the lack of knowledge of the position of the business in the markets and the nature of
demand of the consumers might challenge the offerings of the venture while marketing the same.
In this relation, the lack of proficient knowledge of the interests of the consumers has affected
the potential of the management in strengthening the R&D operations of the venture.
The authoritative control of the executives and the conflicts in the hierarchy itself has
affected the potentials of the venture in developing a positive workplace culture while operating
in the different markets. The different modifications that are commenced by the concerned
venture is reliant on the decisions that are initiated by the management team. In this relation, the
different modifications that are commenced by the venture are reliant on the efficiency of the

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operations in adherence to the demand of the customers. Fleming and Spicer (2014) stated that
the authoritative control over the organizational operations challenge the potentials of the
employees to portray suitable creative approaches. The creativity of the employees assist an
organization in maintaining the efficiency of the operations in adherence to the demand of the
customers. Therefore, the implementation of authoritative control over the organizational
operations has affected the potentials of the venture in developing the operations in adherence to
the demand of the customers. On the other hand, the application of favoritism in the management
structure has influenced the working culture of the venture. The biased approach of the
management affected the potentials of the venture in improving the management structure.
Individuals in the company and the power used by the same
 Luc Livingston: Livingston is the director of Operations in the GoSports and is known
for the amicable nature of the same when the organizational operations bore positive
results for the profitability of the venture. However, he portrayed short tempered attitudes
when the organization encountered crisis. Therefore, Livingston portrayed an attitude
which clearly indicated that he is incapable to handle crisis situations that are being faced
by the concerned organization (Hemme & Dixon, 2015). On the other hand, the lack of
mitigation related potentials of Livingston has affected his position in the organizational
operations. Sarah and the board of directors decided to hire an outsider, Park, for
resolving the issues that are being faced by the organization. It has challenged the
organization in improving the efficacy of the operations while aiming at improving the
position of the organization. On the other hand, Livingston expected to work as the CEO
himself which is highly ambitious for the same while being incapable to mitigate an
operational issue and a short tempered attitude. In this relation, Livingston opposed the

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move that was undertaken by Sarah and the board of directors for appointing Park as the
new CEO of the venture. Therefore, the attitude of Livingston aimed at seizing the
authoritative control over the organizational operations. The mentality of Livingston
affected the overall operations of the venture while developing the propositions of the
same and enhancing the position of the same. Dörrenbächer and Geppert (2014) opined
that the over ambition of a leader creates disruption in the usual flow of operations that
are planned by the hierarchy. The different aspects of change that are undertaken by the
organization affected the potentials of the same in continuing with the efficiency of the
operations in adherence to the demand of the customers. Livingston did not take part in
the enhancement procedure that is being planned by the board of directors and criticized
the decision that was commenced by the directors of appointing Park as the new CEO.
The motive of Livingston affected the potentials of the venture in improving the rate of
operations with the objective of developing the rate of business practices. Michael Sutton: Michael believed that everyone in the organization must take the
initiative of respecting the decisions that are made by the same being the eldest son of
Edward Sutton while not being involved in the decisions that are made by the executive
board. The lack of engagement of Michael in the different decision making process of the
organizational board has affected the potentials of the venture in developing the position
of the same and the offerings (Hemme & Dixon, 2015). However, Michael never
neglected the need of the organization in enhancing the position of the same. The lack of
active involvement of Michael in the decision making process of the venture affected the
potentials of the same in improving the position. On the other hand, Michael also
believed that the decision of the board relating to the appointment of an outsider as the

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CEO of the venture was unnecessary. The lack of involvement of Michael did not
correlate with his mentality of bringing forth modifications in the organizational models.
Michael believed that he was capable of bringing forth the required change in the
organizational model. However, in the time of organizational crisis the lack of active
involvement of Michael affected the potentials of the venture in mitigating the challenge.
Therefore, the lack of active involvement of Michael in the organizational processes and
the diverse range of opinions and dissimilarities between the ideologies of Sarah and
Michael affected the decision making process of the board. Again, the reverence that is
being expected by Michael is reliant on the position that is inherited by the same from his
father which cannot be counted as power while considering a crisis situation that is
encountered by the venture. Betty Carson: Betty had a wider steam of networks which assisted the venture in
maintaining the efficiency of the operations. On the other hand, she totally agreed to the
decision that was undertaken by the organization for appointing Park as the new CEO as
she believed that an outsider has better capabilities of understanding the situation of the
venture and thereby develop the operations with the objective of enhancing the position
of the venture (Hemme & Dixon, 2015). On the other hand, it was also noted that Betty
has greater connectivity with all the executives which has assisted the venture in
developing the process design and the decision making attributes. Rivoli (2014) stated
that the better connectivity of with the stakeholders and the executive board of directors
assist an organization in resolving the clashes that are being faced by the same while
operating in the different markets. Therefore, in this relation, Betty’s portrayed a positive

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sight of power which has assisted the venture and the organizational management in
maintaining the efficiency of the operation in adherence to the demand of the customers. Robert Harkin: Harkin like Betty Carson also believed that the concerned organization
might undertake a drastic change in the executive level with the objective of enhancing
the organizational position in the markets. Apart from being a close associate of
Livingstone, Harkin believed that Luc Livingstone has no capabilities of mitigating the
issues that are being faced by the organization. On the other hand, Harkin also believed
that an outsider would assist the venture in developing the potential strengths of the same
while operating in adherence to the sustenance related goals of the venture (Hemme &
Dixon, 2015). Harkin also valued creativity, himself being a creative person. It has
assisted the venture in developing an innovative culture while developing disruptions in
the deteriorating position of the venture. The deterioration of the family based values
were already evident through the position of the venture in the markets. Therefore,
Harkin was happy with the appointment of Park as the new CEO of the venture which
clearly denoted the positive aspects of power. Sarah Sutton: Sarah recently joined the organization with the concept that her brother
Michael has made little contributions for continuing with the Sutton legacy. It is evident
from the analysis of the case that she distrusted Livingstone which made her choose an
outsider, Park, as the CEO of the venture (Hemme & Dixon, 2015). The transactional
style of management that is being portrayed through the activities of Sarah would assist
the venture in developing the market position of the same while operating in the different
markets. Sarah developed the position of the venture through ensuring the bottom line by
creating tighter budgets and empowering the departments to function more efficiently.

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Therefore, the contributions that are made by Sarah assisted the venture in developing
their position in the due course along with the decision of appointing Park as the new
CEO of the venture.
Problems between the organizational members
The major issues that are being faced by the organizational members and executives are
reliant on the induction of family emotions in the business contexts which affected their decision
making potentials. The involvement of Michael, Jeannie and Sarah in the members of the board
is reliant on their direct relation with Edward Sutton. However, it was noted that the conflicting
ideologies of the board members affected the process flow in the organization. On the other
hand, the lack of suitable links of communication between the board members due to ego clashes
has affected the potentials of the venture in improvising the operations of the same while
developing knowledge on the market prospects (Hemme & Dixon, 2015). On the other hand,
distrust among the high managers of the organization and the clashing ideologies between Luc
Livingston, Michael and Sarah has again created a whole range of politics in the systems.
Tyre (2015) opined that the different developments that are made by the organizations
are reliant on the collaborative functioning of the management while operating in the different
markets. In this relation, the different modifications that are commenced by the organization
would rely on the collaborative functioning of the stakeholders and the board members. On the
other hand, the application of authoritative power on the organizational politics would affect the
relation between the hierarchies of management. In this relation, Luc Livingston has played a
major role in degrading the level of politics in the acclaimed organization. The ambition for
gaining an overall power as the CEO of the organization and the ruthless attitude of Livingston
has minimized the rate of collaboration among the hierarchy of management. On the other hand,

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the differences in the ideological constructs of Livingston has affected the potentials of the board
members in designing an appropriate decision making system.
The ambition of the personnel and the selfish motives of the same created a distance
between Sarah and Livingston. Sinnicks (2014) opined that the collaborative functioning of the
high officials and the hierarchy of management in an organization assist the same in continuing
with the efficiency of the operation in adherence to the market demands. The activities that are
commenced by Livingston has affected the potentials of the venture in developing the operations
of the same while operating in adherence to the sustenance related objectives of the same. The
selfish motives of Livingston has enhanced the rate of office politics and minimized the rate of
collaboration among the executives and the other members.
On the other hand, Michael’s lack of involvement in the different processes that are
planned by the management board has affected the potentials of the venture in developing a
rational decision making procedure. Sage (2015) opined that the lack of active involvement of a
board member in the different processes affects the potentials of the venture in continuing with
the collaborative functioning of the process planning and designing related activities. On the
other hand, the ideology of Michael greatly reflected his distrust towards the decision that is
being undertaken by Sarah for involving an outsider like Park with the motive of enhancing the
operations of the venture. Distrust among the executive team affects the collaborative decision
making capabilities of the hierarchy of management. However, Michael has high commitment
towards the enhancement of the organizational position but he felt that there was no need of
hiring an outside as the CEO of the venture for enhancing the rate of operations in the different
market segments.

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On the other hand, the close ties of Michael with Livingston has affected the capabilities
of the board of directors in maintaining the independence of the decision making and operation
planning processes. Sharma and Lawrence (2015) stated that the enhanced rate of operations of
the venture is reliant on the effective functioning of the executive decision making procedures. In
this relation, the lack of appropriate collaborative functioning of the members of the board and
the other executives in the venture affected the potentials of the same in improving the rate of
operations. Drutman (2015) also stated that lack of proficient communication among the
executives and the enhanced rate of distrust and clashing ideologies might hamper the
proceedings of the ventures while operating in diverse markets. Therefore, the discrete
ideological elements of Michael challenged the proceedings of the venture in maintaining the
efficiency of the operations aimed at enhancing the position of the venture in the different
markets.
Jeannie was also a part of the board of directors in GoSports. She is willing to make an
organizational culture where both the male and female employees will get adequate opportunities
in every aspects. Therefore, she liked to follow the idea of her sister Sarah who was wanted to
make organizational culture free from the dominance of Livingston and her brother Michael.
However, the position of Jeannie was quite conflicting as she backed her brother Michael from
inception of Michael as the Chairman of the board. Jeannie was not directly involved in the
business but played a key role in the Board of Directors of GoSports. In this regard, she tried to
get in touch with the new CEO Park and tried to illuminate him with the current organizational
culture and updated him with the ongoing office politics that could affect the business orientation
of the organization. Besides this, she also clarified her standing and questioned the power
alliance between Michael and Livingston. Michael Sutton, the Chairman and the brother of

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Jeannie was aware of the fact that his youngest sister did not support him. Henceforth, he tried to
convince Jeannie to make an amicable situation for the sake of the family and backing the
intentions of Michael to take control of the organizational decision making profoundly.
On the other hand, Betty Carson, the PR manager tried to make a better relationship with
the new CEO, James Park. It was obvious that all those top executives were trying to make their
own position and willing to meet their interests by supporting one of the two power nexus. In
case of Betty Carson, she was not being taken serious previously both Michael and Livingston
did not pass her projects on structured community volunteer program. It seemed to be immense
problem for her to get connected with the local communities and bolstered the marketing efforts
professionally. She required the help of the new CEO to get her project pass and overcome he
challenges to get the project off the ground. In addition to this, she would like to share all the
gossips and power politics within the GoSports working culture with Park so that it could bring a
clear picture of the entire organizational practice.
Moreover, Robert Harkin, the head of the marketing department was highly skeptical
about both the erstwhile management and the coming of the new CEO. It seemed to be an
indigestive intention for him to management both the two power nexus that was already created
within GoSports workplace. He sensed a serious threat for the future of the organization as his
loyalty came from the attachment with the company for over 20 years, not from supporting
Michael as the Chairman and head of the company. He presumed that Livingston was not
suitable for organizations like GoSports so did the new CEO Park who was new into the system.
Moreover, Sarah Sutton, the CFO of GoSports and one of the important board member
also questioned the power practice of both Michael and Livingston. As a matter of fact, she was
the sole person to convince the board to replace Howard Grimm as the CEO and employ

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someone from outside. Her main purpose was to continue the legacy of her father and bring more
efficacy into the organizational practice so that the aims and objectives of the organization could
be met. As a female member within the male dominated management in GoSports she was the
whistleblower to employ more female employees in the profession and tried to establish an
equilibrium into the percentage of male and female employees. Henceforth, Sarah tried to aware
Park about the dominance of Livingston over the entire board and was intending to convince
Park to recruit right people on board with his charming and charismatic personality.
Potential motivations for uses of power
As far as the motivation for the New CEO, James Park is concerned, it can be stated that
the charismatic leadership feature is an important aspect that drives him to use powers
effectively. According to Woll (2016), the charismatic leaders have the ability to make good
communication with the subordinates and the followers. The communication skills helped them
to make effective measure for the development of the organization. Moreover, the maturity and
the compassion of the charismatic leaders are also considered to be important for the charismatic
leaders to engage with the employees. High confidence of the charismatic leaders paves the way
for envisioning creative measures.
In case of Luc Livingston, the operation head, opportunistic features are contributed
enough to the personality of him. From the research of Hotho (2014) it can be stated that the
opportunists are always looking for the outcomes and calculating the results to meet their self-
interests. High sense of pessimism with a clear perception of the interests and creativity are the
core concepts of opportunism in organization. As a result of that they can always be resourceful
and self-centered. Moreover, Mäkinen and Kasanen (2016) opined that the creative mindset and
the self-interests drives the opportunistic peoples to go for their objectives and win it.

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In case of Michael Sutton, the Chairperson of the Board of Directors in GoSports, the
Great Man theory of leadership will be applicable effectively. As a matter of fact, the position
that Michael holds in the organization was also inherited from his father. Therefore, he likes to
control entire decision making and power within GoSports. Kentikelenis and Seabrooke (2017)
articulated that the role of great man theory influenced and motivated that leaders to formulate an
effective practice where all the subordinates would spontaneously respect the leader. Moreover,
the great man theory justifies the leadership qualities in family business specifically where the
leaders does not have to prove their skills and abilities because it is their right to lead the rest of
the people. This perception influences Michael extensively to practice his power and control all
over the organization.
Jeannie Sutton, one of the important board members of GoSports is highly influenced by
the trait theory where different personality traits are played dominantly in order to influence the
purpose and motives of an individual. As per the research of Young (2016) it can be argued that
the trait leadership highly influences people to take responsibilities and action-oriented judgment
rather than floating around emotion while taking important decisions. Henceforth, it is highly
effective to bring more proficiency into the organizational practice coupled with high sense of
pragmatism and relevancy. In case of Jeannie, it is pertinent to highlight the required measures in
course of making the organization well and sound in performance.
As far as Betty Carson is concerned, she is highly motivated by her focus in wellbeing of
the organization and willing to make better approach to meet the objectives of GoSports.
Henceforth, she tries to get highly motivated in her work and maintains high professionalism at
work. A strong personality with clear vision regarding the effective decision making is also
identified as an important aspect for Carson that helps her to make a good decision and deal with

16CASE STUDY ASSESSMENT
the issues and challenges proactively. However, lack of convincing skills make her feel low to
convince other people but she has definitely a clear idea and creative mindset to make the
organization atop of its success.
Robert Harkin, the head of marketing is clearly deals with transformational leadership
approach. He sensed the real problem of the organization is inefficiency in its senior
management and it will obstructs the progress for GoSports. He also intends to make a number
of change within the organization so that the organization can achieve competitive advantage in
its business orientation. In this regard, the research of Hopewell (2015) also points out the core
feature of the transformational leaders where they are looking for implementing effective
changes in the organizational framework so that the company can run effectively. For Harkin,
change is the most significant part for GoSports to reestablish its business properly.
Sarah Sutton, the CFO of GoSports witnesses a high sense of feminism in organization
that brings her to a conclusion of making equal strength in the executive members in terms of
gender. It makes her to go with the proposition of appointing a new CEO externally. Moreover, it
can be argued that her keenness towards convincing others was highly commendable and
sublime to board members like Jeannie.
Most powerful individual in the case
This case study portrays a great deal of focus on the characteristics of James Park. All the
changes and power struggle within GoSports have been started after he was appointed as the
CEO of the company. In fact, from the very beginning his presence within the organization
overshadowed the control and dominance of Michael Sutton, the Board Chairman and Luc
Livingston, the operation head and important member of the board. Therefore, it can be stated

17CASE STUDY ASSESSMENT
that James Park was the protagonist of the entire case study and the most powerful individual in
terms of his position within GoSports and his sense of dealing with the challenges effectively.
The charismatic leadership quality of James Park and his charming presence among the
employees is ostensibly influenced the staffs to follow Park undoubtedly. Drutman (2015)
articulated that the charismatic leadership of the employees was definitely attracted the people
around that individual due to a high optimistic value of the character. In other words,
Kentikelenis and Seabrooke (2017) argued that high optimism within the charismatic leaders
paved the way for maximizing the followers who were liked to follow the leader blindfolded.
For James Park, this particular feature of his leadership style help to convince more people to
follow and accept him as their leaders and CEO.
Apart from that Sage (2015) opined that high quality of leadership style featured with
confidence makes the charismatic leaders to get appreciated and accepted by the people quickly.
It is a pertinent factor to argue that people are always looking for a good personality with high
sense of positive value and encouragement from the leaders around them so that they also get a
positive feeling to do their job proficiently. In case of Park, most of the board members felt free
to express their visions and expectations that are good for the future of GoSports. It helps to
procure a flexible organizational environment to overcome the challenges effectively.
Conclusion
Therefore, from the above analysis it might be stated that uneven distribution of power
and deteriorating value of the management has affected the potentials of the same in developing
the position of the venture. On the other hand, the lack of appropriate link of communication,
growing distrust among the members of the executive council and conflicts in the decision

18CASE STUDY ASSESSMENT
making process affected the growth of the organization. Power and authority of the leaders play
an important role in continuing with the efficiency of the operations while managing the course
of the operations of the workforce. The different modifications that are planned by the
organization assist the same in developing the potentials of the venture while maintaining the
efficiency of the operations in adherence to the demand of the customers.

19CASE STUDY ASSESSMENT
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