This assignment delves into the ethical dilemmas encountered within Australian business practices, focusing particularly on the retail industry. It explores issues such as accounting manipulation, controversies surrounding performance measurement and remuneration systems, and the ethical behavior of companies towards their stakeholders. The goal is to analyze how these ethical considerations can influence market forces and a company's pursuit of profitability. The analysis draws upon real-world examples like the CBA bonus backlash and the Rana Plaza building collapse in Bangladesh.