Difference between intended, emergent and realised strategies and impact of internal and external factors

Case Study Based Report

Table of Contents
Question 1........................................................................................................................................3
a) Difference between intended, emergent and realised strategies and impact of internal and
external factors.............................................................................................................................3
(b) Major opportunities and threats..............................................................................................6
c) What issue do you foresee if you decide to seek growth through international markets?.......8
d) What strengths would you need to have to overcome identified weaknesses?.......................8
Question 2........................................................................................................................................9
a)what would you be considering when determining whether it would be a good idea for the
organisation..................................................................................................................................9
b) Would any of Mintzberg and Lampel’s Ten Schools of Strategy Formulation offer any
further considerations?...............................................................................................................10
Question 3......................................................................................................................................12
A)Taking into consideration your findings, what would you recommend?..............................12
B)Should the strategy be given approval. What are its limitations in practice and what
alternative processes to strategy making is available for organisations....................................13
REFERENCES..............................................................................................................................16

Question 1
a) Difference between intended, emergent and realised strategies and impact of internal and
external factors
Intended, emergent and realised strategies
An intended strategy is the plan at the beginning of the business. It is a strategy which
company hopes to execute (Gabechava, S., 2020). This strategy is usually explained in details
within a company strategic plan, when a new business creates their strategic plan to ruin their
business is also called intended strategy.
Emergent strategy can be characterized as internally agreeable patterns of competitive
activity and reactions that spontaneously rise over time as organizations navigate within their
operational environments. Deliberate strategies involve a well-articulated and formalized
planning process.
A realized strategy is the strategy which is actually followed by the company. This
strategy shows that what company is going to do and what will be their product. Similarly,
Planet organic is selling organic food product to their customers and this what they are doing,
providing customer satisfaction and providing quality product to their customers.
External factors
PESTEL Analysis of Planet organic
Political Factor
Political factors include the elements such as national and internal levels as apart from political
change at local, regional and community trends that can influence on the food industry also.
Political factors have huge impact on Planet organic company because they have to follow food
standards which are set by UK government. Government has made proper polices related to the
food & beverage and it is necessary for each company to follow these polices So, any change in
government will also change food policies. External factors such as Free trade agreements,
regulations on an organic food and Low standards within UK can have huge impact on
Company.
Economic Factors
Economic rescission has also impact on food & beverage industry. Brexit memorandum
in UK impact on the other retailers in industry and Planet organic is also a part of it. The local
and national trends must be among the elements focuses on the several economic variances,