Central Station Hotel: Promotion Campaign Report and Analysis

This report presents a promotion campaign analysis for the Central Station Hotel in Sydney, focusing on enhancing business performance within a competitive market. The hotel aims to improve customer retention through a public relations-focused promotional strategy, utilizing direct mail and brochures to attract existing customers. Targeting the 25-35 age group and the Sydney market, the hotel seeks to offer unique services for global tourists, including Wi-Fi facilities. Key objectives include increasing revenue by 5% by the end of 2017, improving customer retention by 10%, and reducing staff turnover by 2%. Social media is identified as a crucial communication channel, with occupancy rate as a key performance indicator. The marketing campaign has a budget of AUD 20,000. The report details the hotel's overview, campaign strategy, target market, communication objectives, market competition, communication channels, KPIs, budget, and conclusions, providing a comprehensive analysis of the hotel's marketing efforts.