Business Competitive Strategy Case Study 2022

COMPETITIVE STRATEGY

1
Executive Summary
Company does not become successful just by the resources and capabilities they have rather
they become successful because of the strategies they are using. It is seen that different
companies apply different strategies for facing the challenges confronting their business. In
this case study analysis it is found that Apple used Innovation as the base of their business
strategy. Due to this, differentiation and diversification has been in the core of the business
strategy. It shows that company has been able to improve its performance because they have
continuously focused on customer-centric approach. They have also been able to build a trust
in the minds of customers and the value that they have added in their product makes their
consumers purchase the product even after higher price. It also shows that Apple has never
compromised with quality and has been continuously improving it.

2
Contents
1. Introduction........................................................................................................ 3
2. Brief summary of the case....................................................................................... 3
3. Strategic issues faced by Apple................................................................................. 3
4. Application of the business strategy...........................................................................4
4.1 Differentiation strategy......................................................................................... 4
4.2 Diversification.................................................................................................... 5
4.3 Customer’s focus................................................................................................ 5
4.4 Pricing strategy................................................................................................... 6
4.5 Manufacturing and supply strategy...........................................................................6
4.6 Other strategies................................................................................................... 6
5. Conclusion.......................................................................................................... 7
6. References.......................................................................................................... 8