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Discover our Brands: A Case Study

   

Added on  2023-01-04

7 Pages1048 Words28 Views
Case study: Discover our Brands
Name of the student
Name of the University
Author Note

Table of Contents
Introduction................................................................................................................................3
Issue 1: Current average pricing of the accommodation by brands, states, and locations.........3
Issue 2: Whether price differentiation exists among the accommodation brands......................4
Issue 3: Whether price differentiation exists between states among the accommodation brands
....................................................................................................................................................4
Issue 4: Whether price differentiation exists between locations among the accommodation
brands.........................................................................................................................................5
Issue 5: Whether the introduction of the Comfort brand has increased internal competition
among the other accommodation brands....................................................................................5
Conclusion..................................................................................................................................6
Bibliography...............................................................................................................................7

Introduction
The importance of business analyst has grown over the year as they directly involved in
strategic decision making. The present case, as the CEO of the firm, CHL hospitality
subsidiary, Oscar Cunningham has asked to conduct a statistical analysis of the current
accommodation business data, being the analyst, all five issue mentioned in the below have
been taken into account and performed a detailed analysis to find out the solution to them.
Once the individual issues have been addressed with the help of statistical tool, the analyst
has provided an overall conclusion too.
Issue 1: Current average pricing of the accommodation by
brands, states, and locations
Brand No of Hotel Average of Price
Resort 48 200
Cottage 48 203
Classic 48 201
State Average of Price
NSW 201
QLD 202
VIC 201
Brand by State NSW QLD VIC Grand Total
Resort 199 201 200 200
Cottage 202 204 202 203
Classic 202 202 201 201
Grand Total 201 202 201 201
Location Average of Price
Metropolitan Cities 202
Regional Cities 201
Grand Total 201
Brand by Location Metropolitan Cities Regional Cities Grand Total
Resort 200.1129167 200.428 200.2704167
Cottage 202.2508333 203.062 202.65625
Classic 202.31375 200.612 201.4627083
Grand Total 201.5591667 201.367 201.463125

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