Case Study on E Business Strategy
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Added on 2020-04-21
Case Study on E Business Strategy
Added on 2020-04-21
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Running head: E-BUSINESS STRATEGYCase Study- Online cake shop named “Bread”Name of the StudentName of the UniversityAuthor’s Note
E-BUSINESS STRATEGY1Table of Contents1. E-business Strategy................................................................................................................21.1 Analysis of the marketplace.............................................................................................21.2 Description of the business, its objectives and strategies................................................31.2.1 Description of the business.......................................................................................31.2.2 Objectives..................................................................................................................31.2.3 Strategies of the business..........................................................................................31.3 Structure of the Website...................................................................................................5Website.......................................................................................................................................5References................................................................................................................................11
E-BUSINESS STRATEGY2 1. E-business Strategy1.1 Analysis of the marketplace Marketplace analysis is quite important for identifying the factors that are required orcan be able to create proper impact on the business of the organization. In order to expand thebusiness of the cake sop, the store analyzes the market and identifies that implementation ofe-commerce platform is quite important for making the business successful. The other factorsthat are analyzed by the store are as follows:Market segmentation: The cake shop mainly focuses on the marketing relatedactivities in order to reach large number of people (Vecchiato and Tempesta 2015). Themarket research reflects that the cake shop mainly uses online platform for delivery of theitems and in order to compete with those shops “bread” needs to develop an online platformfor its business.Market need: It is identified that in this modern era people are quite busy andtherefore they enjoys ordering food online which saves lot of time. In order to meet the needsas well as requirements of the customers it is quite important for the cake shop to develop ane-commerce platform that not only helps in meeting the demands of the customers but alsoassist the store in gaining proper competitive advantage which is very much needed forexisting in the market (Schmidt, Spann and Zeithammer 2014).Competition: The store analyzes that the competition in the market is quite high andin order to compete with other stores the online cake shop need to meet the demands as wellas needs of the people in order to attract them (Velasquez and Meunier 2017). Moreover it isidentified that the requirements of the customers can be easily meet by developing properonline website.
E-BUSINESS STRATEGY3Target market: The business research for the target market so that they can easilyflourish their business (Elsalamony 2014). It is analyzed that implementation of properonline e-commerce platform will be helpful for expanding the business of the cake shop.1.2 Description of the business, its objectives and strategies1.2.1 Description of the business The business of online cake shop “Bread” provides proper facility of fresh bakedcakes to the customers. The customers can get number of different varieties of cakes at a verymuch reasonable price. In spite this, the cake shop faces lot of challenges due to absence ofproper e-commerce platform and for mitigating this challenge or issue, the website for thestore is designed as well as implemented. It is identified that the website is quiteadvantageous in expanding the business as well as for gaining huge competitive advantage. 1.2.2 Objectives The objectives of the cake shop include:To design and build website in order to provide fresh baked cakes to thecustomersTo provide tough competition to other competitors of the marketplaceTo attract large number of customers by providing them proper experience ofcustomer service1.2.3 Strategies of the businessThe business strategies that the online cake shop “Bread” uses are as follows:Growth Strategy: Proper growth strategy is utilized by the cake shop in order to addappropriate features or values within the business for modifying or expanding the business.
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