Social Media Impact on Client Behavior

This project examines the impact of social media on customer behavior and decision-making, focusing on EasyJet. The study analyzes data from a survey of 20 customers to understand how social media influences their choices and provides recommendations for EasyJet to optimize their social media marketing strategies.

RESEARCH
PROJECT- PART
2

Table of Contents

TITLE: “To determine implication of social media on client behavior and their judgment
making: A case study on Easy jet”.
TASK 2
2.1 Match resources effectively to research questions and hypothesis
For conducting a research investigation in more effective manner, it is very important to
focus on several resources to be used during investigation. With the help of sufficient and high
quality of resources, a scholar can easily conduct research and obtain effective outcomes. It is
very important for researcher to focus on effective resources for accomplishing investigation.
Time is one of the major sources in a research study through which study can be
accomplished in a systematic manner. In short duration , it is quite difficult to accomplish study
and achieve its target. There are several activities such as data collection, interpretation, analysis
etc through which all objectives can be addressed. For overcome negative impact of shortage of
time, Gantt chart is one of effective technique.
With the help of Gantt Chart Method, the researcher can easily divide tasks into activities
in specific time period and develop strategies to complete it. Gantt Chart Method and Work
Break down Structure assists to scholar in divide entire study in small targets. Another major
resource is cost and fund which helps researcher to initiate and perform various activities of
research study. In several activities such as transportation, printing stationary, internet etc
requires sufficient fund.
In the absence of finance, it is impossible to conduct investigation and achieve targets. Thus, it
can be said that cost is one of the major resources to lead examination. To beat the effect of
deficiency of back, scientist can utilize action based costing technique Another important
resource is human through which research can accomplish in systematic manner.
2.2 Endeavor the exploration proposition as per concurred detail and methodology
In order to conduct the investigation , researcher have collect information regarding the subject.
In this research, scholar have used qualitative research technique for investigate and analyze
information in effective and efficient manner( Chan, Ling and Guillet, 2011). For collect
primary information, investigator developed a effective study regarding to collect information
of social media and its impact on customer behavior and choice. Researcher have sent
questionnaire to 20 customer for take their views, perception about social media and its impact
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on decision making. This is the best method for collect information as with it respondents can
freely share their view.
2.3 Information recording and analysis
Theme 1: Age
Age Frequency
20 to 30 year 5
35 to 45 year 10
45 To 50 year 3
50 year above 2
Theme 2: Customers uses the services of Easyjet Airline
From how many times you are purchasing and using the services of
Easyjet Frequency
I times in monthly 6
Two time in monthly 4
Three times in monthly basis 2
1 time in six month 5
One time in year 3
Theme 3: Factor mostly affect customers while buying commodity and administration from
Easy Jet
Which factor mostly affect customers while buying commodity
and administration from Easy Jet ? Frequency
Advertisement 12
Price component 3
Quality 2
other 3
Theme 4: Customer aware about social media marketing and its various platforms
Do you aware about web based marketing marketing and its
different platforms ? Frequency
2

Yes 15
No 5
Theme 5:Easy Jet company uses social media marketing for promote and advertise its services
Is Easy Jet company uses social media marketing for
promote and advertise its services ? Frequency
Satisfied 15
Neutral 2
Dissatisfied 3
Theme 6:Facebook Platform mostly using by Easyjet
Which platform mostly using of web based platform by
Easyjet ? Frequency
Facebook 10
Twitter 2
You Tube 6
Other 2
Theme 7:Easyjet using an effective channel of web based marketing
Do you agree that Easyjet using an effective channel of
social media ? Frequency
Strongly agree 10
Agree 5
Disagree 2
Strongly disagree 3
Theme 8:The major intention to utilise web based platform while buying commodity and
administration from Easyjet
What is your intention to use web based marketing at the time o
buying services from Easyjet ? Frequency
Acknowledge about product and services discounts and offers 7
3

Identify alternative substitutes 5
Assess services offers and discount 5
Read other customers view 3
Theme 9: Social media helps to collect relevant information about product and services
Do you agree that web based marketing aid to collect relevant
message about commodity and services ? Frequency
Strongly agree 10
Agree 7
Disagree 2
Strongly disagree 1
Theme 10: Social media attract and influence you while buy commodity and administration
from Easy Jet
Is web based attract and influence you while buy commodity and
administration from Easy Jet ? Frequency
Yes 17
No 3
Theme 11: Facebook and You tube provides you other customer reviews and feedbacks
regarding product and services
Do you agree that Facebook and You tube provides reviews and feedback
of other customer regarding product and services ? Frequency
Strongly agree 12
Agree 5
Disagree 2
4

Strongly disagree 1
Theme 12: Social media marketing affect decision making and choices of customers regarding
product and services in the Easyjet
Do you agree that social media marketing affect decision making and
choices of customers regarding product and services in the Easyjet ? Frequency
Strongly agree 13
Agree 5
Disagree 1
Strongly disagree 1
TASK 3
3.1 Investigation judgment technique
In order to conduct research study in an appropriate manner, it is very important for scholar to
apply research evaluation technique. It is one of the significant tools for analysis and interprets
information in a powerful way. With the assistance of this strategy, a scientist can without much
of a stretch judge activities and exercises as far as esteem, criteria and measures. There are
significant two sorts of research assessment methods that is developmental and summative.
Formative evaluation is used by the researcher during development and improvement of
program. On the other hand, summative evaluation technique helps to make judgment about the
efficacy of a program. In the current research study, researcher has main aims to study the
contact of social media on customer’s behavior and their decision making with respect to web
based technique on buyer of Easyjet. Thus, for address this objective, scholar has implemented
formative research evaluation technique by which they can effectively analyze and assess
message regarding research subject.
3.2 Analysis and interpretation of information
Theme 1: Age
5

Elucidation and investigation: This area expressed that in the review majority of people age is 35
to 45. By this gathered information it has been evaluated that in the review there are numerous
clients who are youthful. Lion's share of respondents age is 35 to 45 year old.
Theme 2: Customers uses the services of Easyjet Airline
6
20 to 30 year 35 to 45 year 45 To 50 year 50 year above
0
2
4
6
8
10
12
Frequency

Assessment: From this section in the investigation 20 regular customers of Easyjet then it has
been found that 6 respondents said that they are using services of Easyjet within one month. On
the other hand 4 customers said that they are using services of Easyjet in twice a month. In
addition to this, 2 respondents said that they are using Easyjet services within three months. On
the other hand 5 respondents said that they are using services of easy jet within Six months.
7
Once in a month
Twice in a month
Once in a three month
Once in a six month
Once in a year
0 1 2 3 4 5 6 7
Frequency

Thus, it can assessed by this information that there are several customers of Easyjet who have
effective experience of its services and commodities. Thus, it has assessed that respondents in the
survey have deep idea and information regarding services of Easyjet company. It has been also
assessed that information which have collected in the survey have sound knowledge of
respondents regarding service es o Easyjet because many of them have used cited venture
services.
Theme 3: Factor mostly affect buyers while buying services from Easy Jet
8
Advertisement
Price factor
Quality
other

Interpretation and analysis: While customer tking desicon of buying services and commodity by
Easyjet company, many of respondents are influenced due to advertisement and marketing.
While this question asked in the survey from 20 regular customers of Easyjet then 12
respondents said that at the time of purchasing product and services, advertisement and
marketing strategy of company mostly affect their purchasing decision. In addition to this, only 3
respondents said that price factor is the major factor that affect individuals while taking the
decision of purchasing administration and items from Easyjet company. From the 20 regular
customers, 2 respondents said that quality is major factor that affect purchasing decision of client
while they purchase services from Easy jet company. Thus, from this collected data it has been
assessed and analysed that advertisement and marketing is major component that affect decision
of customers within the Easyjet. As customer mostly influence by criteria of presenting and
promoting administration and items in the industry. Thus, it is precise essential for the company
to promote and advertise services by use of effective techniques of promotion like social media,
direct marketing etc through which they can effectively influence.
Theme 4: Customer aware about social media marketing and its various platforms
9

Interpretation and analysis: By this segment it can broke down that in the overview a
significant number of respondents have sound information and mindfulness with respect to
online networking. While this inquiry in the study from 20 respondents then 15 clients said that
they have great learning and mindfulness with respect to online networking. Then again 5
respondents said no upon a similar explanation. Along these lines, from this gathered
information it has been examined that a considerable lot of the respondents have great learning
10
Yes No
0
2
4
6
8
10
12
14
16
Frequency

and comprehension about the online networking showcasing and its different channels and
platforms. Thus, from this collected data it has been assessed that Web-based social networking
is the medium through which informations, thoughts, conclusions and diverse contemplations
can be made and imparted to the assistance of the PC interceded innovations all through
fluctuated scope of individuals over the world. It empowers the improvement of the interpersonal
organizations and systems administration locales with the association of the profile of client with
another client's profile. In this cutting edge world, there is an incredible viability of online
networking for individuals living in this period.
Theme 5:Easy Jet company uses social media marketing for promote and advertise its services
11
Satisfied
Neutral
Dissatisfied

Elucidation and investigation: From this area it has been examined that Easyjet organization
utilizes online networking showcasing for advance and promote its item and administrations in
the market. While this inquiry has asked in the study from 20 customers then 15 respondents are
satisfied with statement that Easy Jet company uses social media marketing for promote and
advertise its services. On the other hand, 2 respondents are neutral above the same statement. In
addition to this from 20 respondents 3 are dissatisfied with the same statement that Easy Jet
company uses social media marketing for promote and advertise its services. As Through web-
based social networking, internet advertising has additionally come into compel. Costumers can
get fluctuated scope of decisions and inclinations through the online networking . It offers an
assortment of decisions and inclinations with respect to the merchandise and ventures, which are
accessible through the official and person to person communication locales like Facebook,
Twitter LinkedIn and so on likewise, the previous one is considered as among the most well
known long range interpersonal communication destinations.
It has been also concluded that It help to organization in getting prompt contribution. By use of
electronic informal communication promoting, association can without a lot of an extend propel
its thing and organizations.Amid the time spent electronic interpersonal interaction publicizing,
association uses the distinctive online long range informal communication destinations and
casual groups remembering the ultimate objective to propel its thing and organizations. It
empowers promoters to use a sweeping extent of techniques and frameworks to propel substance
Theme 6:Facebook Platform mostly using by Easyjet
12

Interpretation and analysis:From this area it has been expressed that Easyjet organization for
the most part utilizes Facebook channel for advance and publicize its item and administrations in
the market. The real goal of this inquiry in the review is to recognize what stage of online
networking utilizes as a part of the Easyjet organization. From the gathered information in the
study from 20 clients it has been discovered that 10 respondents said that refered to wander for
13
Facebook
Twitter
You Tube
Other

the most part utilized Facebook channel for advance and publicize its item and administrations in
the market. Moreover, 2 respondents said that Twitter channel is generally utilized by Easyjet for
advance and promote item and administrations in the market. What's more, from the 20 clients, 6
clients said that refered to wander for the most part utilized You Tube channels for advance and
market its item and administrations. Hence, from this gathered data it has broke down that
Facebook channels is for the most part utilized by the Easyjet organization in the market for
advance and publicize its item and administrations. Facebook is a long range relational
correspondence site for the particular individual anyway now it is also used by the associations.
It is a most well known device which is used as a piece of remain in contact with the colleagues
and revive distinctive events and diverse things.
Theme 7:Easyjet using an effective channel of social media
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Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
Frequency

Assessment and analysis
This segment expressed that Easyjet utilizing a successful channel of social for advance and
promote its item and administrations in the market. While this inquiry in the study from 20
clients of Easyjet then 10 respondents are firmly concurred with proclamation that Easyjet
utilizing a compelling channel of online networking. Then again, 5 respondents are concurred
with explanation that Easyjet utilizing a powerful channel of online networking. What's more, 2
respondents are couldn't help contradicting proclamation that Easyjet utilizing a compelling
channel of web-based social networking. Consequently, from this gathered data it has been broke
down that refered to wander utilizes compelling stage of online networking for advance and
publicize its item and administrations. Web based systems administration give another way to
deal with publicize a business which especially address an association from its opponents.
Electronic person to person communication is tied in with passing on, interfacing and building a
fair relationship with online long range interpersonal communication customers. online person to
person communication advancing is used by the relationship help to enhance the brand image o
company in the market. It aids in increasing communication between corporation and customers..
Web based systems administration is an uncommon method for sharing and transmitting the
diverse information all over.
Theme 8:The major intention behind utilise the platform of web based marketing
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Interpretation and analysis:From this segment it has been expressed that client have real
intension is to recognize about the offers and markdown alongside item and administrations. The
real goal of this inquiry in the study is to distinguish the reason that why clients utilizes the
online networking stage at the season of acquiring item and administrations. Therefore, from this
gathered information in the study it has been discovered that 7 respondents said that they utilize
16
Acknowledge about the offers
and discount along with
product and services\
Identify best substitutes and
alternative product and
services
Assess best offers and
discount upon the product and
services
Read other customers view

online networking for Acknowledge about the offers and markdown alongside item and
administrations. Then again 5 respondents said that they are utilizing web-based social
networking stage for Identify best substitutes and elective item and administrations. Furthermore,
5 respondents said that they are utilizing web-based social networking stage evaluate best offers
and rebate upon the item and administrations. Accordingly, one might say that lion's share of
clients said that the significant goal of utilizing web-based social networking is to gather data
about item and administrations. Web-based social networking isn't valuable for affiliation yet
likewise it is valuable or accommodating for customer. In the present time frame, most of
customer get a kick out of the opportunity to purchase the thing and organizations by use of
online channels like association destinations, online locales and application. With help of internet
organizing, customer can without a lot of an extend get the right information about the thing
esteem, incorporate, movement, allocation. This assists customers in taking and collecting data
regarding services and product of company through which they can save their time as well.
Theme 9: Social media helps to collect relevant information about product and services
17
Strongly agree
Agree
Disagree
Strongly disagree
0 2 4 6 8 10 12
Frequency

Interpretation and analysis: On the bassis of collected information in investigation social media
helps to customer in collect relevant information about product and services. While this question
asked from 20 respondent then 10 respondents strongly agreed with statement social media
helps to collect relevant information about product and services. In addition to this, 7 respondent
are agreed with statement that social media helps to collect relevant information about product
and services. With help of web based systems administration, customer can without a lot of an
extend get the right information about the thing esteem, feature, transport, dissemination , offers
and markdown. In addition, customer can connect with the association designate by usage of
internet organizing advancing so as they can resolve their request and issue related to things and
organizations of the affiliation. association can accumulate visit data about the thing
reasonability and ineptitude in light of the way that by usage of this online informal
communication advancing, organization gets the conclusion, feedback and proposition of the
customer. So one may state that internet organizing displaying is a massive and intense thought
through which advancing, offering and getting activities and system can end up being basic for
both customer and what's more affiliation
Theme 10: Social media attract and influence you at the time of purchase product and services
from Easy Jet
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Interpretation- from the given above diagram it can be concluded that social media is the
platform which plays necessary role in terms to gather the attraction of the consumer in the
market. This function will be helpful in order to influence the buyers to purchase their
commodities in market. In addition to this, it can be said that the most of the consumer are relay
on the activities of online. The customer can aware about the various offers and discount
19
Yes
No

facilities. This function will be helpful in terms to attract the customer in the market. In this, it
can be seen that there are total number of 20 respondents. As per this, 17 said that social media is
one of the platform which is helpful in terms to generate the higher amount of profitability and
productivity, the 3 respondent said no to the social media activities. Under this term it can be
stated that without having the facilities like online marketing the firm is not able to cope with the
profitability of enterprise.
20

Theme 11: Facebook and You tube provides you other customer reviews and feedbacks
regarding product and services
21
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
Frequency

Interpretation- Based on the above diagram it can be concluded that Facebook has covered the
wide range of information. This kind of the application play their role as to online promotion.
This will be helpful in order to attract the large number of the customer in the market. Facebook
and You tube also contains the feedback of the number of the customer in the market with the
help of this other customer's can read it. In addition to this, it can be seen that there are total
number of the 20 respondents. In this, the 12 are strongly agreed, 5 are agreed, 2 are disagreed
and 1 is strongly agreed about the fact. Moreover, It can be true to said that the large number of
adults and youngster are relay on the online sites as are Facebook and You tube.
Theme 12: Social media marketing affect decision making and choices of customers regarding
product and services in the Easyjet
22
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
Frequency

Interpretation- From the above diagram it can be concluded that social media marketing palsy
the key duty in relation to attract the consumers in the industry. The online activities will also
influence the customer in terms to purchase those commodities which are in trends. There are
number of the products are available on the online market and this thing affect the decision
making power of the customers. Choice of the customer are dependent on the current trends
which are available in the market. Hence, the social media marketing plays the crucial role in
terms to attract the customers. In addition to this, there are total number of 20 respondents. In
this it can be seen that out of 20 respondent, 13 are strongly agreed, 5 are agreed, 1 is disagreed
and remaining 1 is strongly agreed. Moreover, with the help of analysis it can be determined that
social media marketing is effective term in manner to attract the customer's in the market.
3.3 Recommendation and justify the area for further consideration
According to the above dialog, it has been dissected that online life have an incredible
effect upon client decision and basic leadership with respect to items and administrations. Web-
based social networking stages, for example, Facebook, You tube, instagram and so on helps the
organization in advancing and publicizing its item and administrations in the market. By the
assistance of these stages, a company can without much of a stretch connect with purchasers and
speak with them. It helps to identify actual requirement of customers regarding services and their
perception of existing performance of company. It has been also summarized from collected
information that social media helps to customer in get information regarding services and
products in fast and frequent manner. While customer see advertisement on the various platforms
like Facebook, Instagram, You tube then they can collect relevant information about commodity
and services in form of pictures, video, content etc. It has been likewise finished up from this
report online relational collaboration showing proposes procedure that objective easygoing
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gatherings and applications to spread brand mind or drive specific thingsit is a sort of web
elevating that utilization individual to individual correspondence locales as a publicizing
strategies. It serves to association in acquiring prompt natural process from client and
augmentation the trade name picture in the cerebrum of client (Hays, Stephanie, Page and
Buhalis, 2013). It has been additionally inferred that information about the thing esteem, feature,
transport, course , offers and markdown. Besides, client can link with the association assign by
usage of internet organizing advancing through which issue can remove and content
accompanying to things organizations regarding affiliation. association can assemble visit data
about the thing feasibility and inadequacy in light of the way that by usage of this online person
to person communication advancing, organization gets the conclusion, feedback and proposition
of the customer. So one may state that internet organizing displaying is a huge and effective
thought through which advancing, offering and acquiring activities and approach can end up
being straightforward for both customer and also relationship With help of web based systems
administration publicizing, association can without quite a bit of an extend propel its thing and
organizations in the market inside a concise time period. It has been also concluded that
Facebook and twitter is most useful platform of the social media by which customer can largely
attracted toward company.. It is a wide stage through which everyone can particularly connect
with affiliation. It has been also concluded from the entire research that With the help of Gantt
Chart Method, the researcher can easily divide tasks into activities in specific time period and
develop strategies to complete it. Gantt Chart Method and Work Break down Structure assists to
scholar in divide entire study in small targets. Another major resource is cost and fund
which helps researcher to initiate and perform various activities of research study. In several
activities such as transportation, printing stationary, internet etc requires sufficient fund. By help
of research methodology techniques and Gantt chart method, researcher can address the issue
regarding the subject and find out perfect solution o research study.
From collected information in the survey of 20 customers, it has been said that social media
helps to company in influencing customer choice and decision regarding services in the Easyjet
company. (Hjalager and Anne-Mette, 2010.) Cited venture mostly uses Facebook channels for
promote and advertise its product and services in the market through which large number of
customers effectively influence. There is a direct relationship between social media and customer
choice and decision regarding the services. As social media helps to customers in providing
24

accurate and relevant information about product and services. Easyjet can improve its
promotional and advertisement activities by implement social media in following manner-
 Company should keep update its information regarding services and itesm on the web
based pages like Facebook, Twitter, instagram etc through which customer can get right
information regarding the same. (Hudson, Simon and Thal, 2013)
 Company should post latest video, images, pictures and content regarding latest services
and items so as client can attract effectively. It is the best strategy to attract large numbers
of customers on the social media platforms such as Facebook, Twitter, instagram etc. On
these channels, company should post their latest updates regarding services an
administration through which they can automatically attract toward the brand. In addition
to this method also help in increasing brand image of corporation in the market. Easyjet organization should plan internet shopping application so as client can without
much of a stretch purchase the item and administrations and make installment
effortlessly. This new shopping application will help to client in finding the most recent
data about the commodities(Hvass, Kristian and Munar, 2012.).
Further Area
In the different regions like cordiality area, travel and tourism segment, pharmaceutical
part and so forth specialist can utilize and actualize this above examination by which he/she can
ready to get a suitable result. This exploration will help to the examiner to distinguish the effect
of online networking on the client decision in another ventures (Leung, Daniel and et
al.,2013).With help of this study in the other research, scholar can easily estimate the
implication of online channel like social media on the customer decision and judgement
regarding product and services at the time of purchasing.
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TASK 4
4.1 Appropriate media to present the outcome
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References
Books and Journals
Bruhn, Manfred, Schoenmueller, V. and Schäfer, D., 2012. Are social media replacing traditional
media in terms of brand equity creation?. Management Research Review. 35(9). pp. 770-
790.
Chan, Ling, N. and Guillet, B., 2011. Investigation of social media marketing: how does the
hotel industry in Hong Kong perform in marketing on social media websites?. Journal of
Travel & Tourism Marketing. 28(4). pp. 345-368.
Dinan, 2000. Social marketing and sustainable tourism—Is there a match?. International Journal
of Tourism Research. 2(1). pp. 1-14.
Fotis, John, Buhalis, D. and Rossides, N., 2012. Social media use and impact during the holiday
travel planning process. Springer-Verlag.
Hays, Stephanie, Page, S. and Buhalis, D., 2013. Social media as a destination marketing tool: its
use by national tourism organisations. Current issues in Tourism . 16(3). pp. 211-239.
Hjalager and Anne-Mette, 2010. A review of innovation research in tourism. Tourism
management. 31(1). pp. 1-12.
Hudson, Simon, and Thal, K., 2013. The impact of social media on the consumer decision
process: Implications for tourism marketing. Journal of Travel & Tourism Marketing.
30(1-2). pp. 156-160.
Hvass, Kristian, A. and Munar, A., 2012. The takeoff of social media in tourism. Journal of
Vacation Marketing. 18(2). pp. 93-103.
Leung, Daniel and et al., 2013. Social media in tourism and hospitality: A literature review.
Journal of Travel & Tourism Marketing. 30(1/2). pp. 3-22.
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Appendix
Demographic information
Name
Gender
1 Age
 20 to 30 year
 35 to 45 year
 45 To 50 year
 50 year above
2 How frequently, you are using Easyjet airline service ?
 Once in a month
 Twice in a month
 Once in a three month
 Once in a six month
 Once in a year
3 Which factor mostly affect you at the time of purchasing product and services from Esay Jet ?
 Advertisement
 Price factor
 Quality
 other
4 Do you aware about social media marketing and its various platforms ?
 Yes
 No
5 Is Easy Jet company uses social media marketing for promote and advertise its services ?
 Satisfied
 Neutral
 Dissatisfied
6 Which platform mostly using of Social media by Easyjet ?
 Facebook
 Twitter
 You Tube
40

 Other
7 Do you agree that Esayjet using an effective channel of social media ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
8 What is your intension to use social media while purchase product and services from Easyjet ?
 Acknowledge about the offers and discount along with product and services\
 Identify best substitutes and alternative product and services
 Assess best offers and discount upon the product and services
 Read other customers view
9 Do you agree that social media helps to collect relevant information about product and services
?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
10 Is social media attract and influence you at the time of purchase product and services from
Easy Jet ?
 Yes
 No
11 Do you agree that Facebook and You tube provides reviews and feedbacks of other customer
regarding product and services ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
12 Do you agree that social media marketing affect decision making and choices of customers
regarding product and services in the Easyjet ?
 Strongly agree
 Agree
41