Enhancing Business Communication through Digital Literacy and Social Media
Added on 2019-11-26
18 Pages4182 Words154 Views
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Running head: EFFECTIVE BUSINESS COMMUNICATIONEffective Business CommunicationName of the Student:Name of the University:Author Note:
1EFFECTIVE BUSINESS COMMUNICATIONExecutive SummaryThe study focuses on the significance of effective business communication. The case studyfollows the current communication issues faced by a multinational company operating indifferent countries. The study would reflect on the establishment of the effective communicationprocess by mitigating the probable risks and minimizing the improper practices. The overview ofthe case study notifies that currently the company has been facing the challenging scenario dueto the communication breakdown, inefficient time management, cross-cultural aspects, localcommunication issues, and digital illiteracy. The study develops the idea about the goodpractices of business communications adopted by the different organisations. The strategicanalysis to address and mitigate these issues is also presented in this study. Accordingly, thenecessary implications are also discussed.
2EFFECTIVE BUSINESS COMMUNICATIONTable of Contents1. Introduction..................................................................................................................................22. Background of the Case and Problem Identification...................................................................23. Good Communication Practices..................................................................................................34. Future Strategies..........................................................................................................................65. Implications...............................................................................................................................106. Conclusion.................................................................................................................................11References......................................................................................................................................12
3EFFECTIVE BUSINESS COMMUNICATION1. IntroductionBusiness professionals often depend on the efficient communication purposes forbuilding the strengthened internal partnerships. The effective communication is fruitful enoughin developing the remarkable customer base that eventually helps in sustaining the competitiveposition (Mai & Hoffmann, 2014). In order to move the corporate agenda forward, the corporateprofessionals soften take the help of the efficient communicational transparency that intereststheir intended targets. Similarly, the lack of the proper communication process creates thenegative impacts on the company that may lead towards failure of the corporate projects(Kernbach, Eppler & Bresciani, 2015). The involvement of the two or more parties is necessaryfor achieving the effective communicational goals. The study would look forward to addresssome of the communicative mismanagement faced by and multinational company. The studywould reflect on the establishment of the effective communication process by mitigating theprobable risks and minimizing the improper practices. Furthermore, the study would also presentthe necessary implications for each of the identified problems mentioned in the case study. 2. Background of the Case and Problem IdentificationThe case study highlights the business scenario of a multinational company that operatesin different countries like Vietnam, Australia, India, Nigeria, and Oman. The company deals withthe manufacturing and distribution process of the agricultural equipment to both the internationaland domestic clients. It is thus necessary for the company to establish the effectivecommunication process to manage the functionalities in an efficient way. The impactfulcommunication process would be beneficial in terms of maintaining cohesiveness among theemployees and strengthening the customer base (Moshiri & Cardon, 2014). Almost 8,000
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