Digital Marketing Analytics - Case Study

PROJECT COVER SHEET
Postgraduate Diploma in Digital and Social Media Marketing
Postgraduate Diploma in Fashion Marketing and Management
Postgraduate Diploma in Luxury Services and Brand Management
Name of Module : Digital Marketing Analytics
Project Title: Project 1 – Case Study
Student’s Declaration
The attached project is my own work, and has never been submitted for assessment on any other
course before. Proper reference has been made to all sources published or unpublished works
and the ideas of other persons.

Table of Contents
Background and Introduction..........................................................................................................1
Situation & Competitive Analysis ..................................................................................................1
Marketing objective.........................................................................................................................3
Marketing strategy & role of digital................................................................................................3
Digital tactic.....................................................................................................................................4
Discussion & Recommendation ......................................................................................................5
REFERENCES................................................................................................................................7

Background and Introduction
Li & Fung is the world's leading organisation dealing in consumer good supply chain
management and engage in the management of supply chain for retailers and brands worldwide.
Company operate their functioning with having headquarter in Hong Kong. In addition to this,
entity provide their services with more than 80 offices in 40 more than economies. Further it has
been identified that organisation offer their services with having more than 17,000 employees
and 12,000 international suppliers (Li & Fung Limited - Company Profile, Information, Business
Description, History, Background Information on Li & Fung Limited. 2019). Company was
founded in the year 1906. Organisation operate their services in one of the most all-embracing
global supply chain network. Main products of entity include health and beauty products,
apparel, toys, furnishing and household goods. It has been identified that over 113 years, despite
of facing number of disruptions as well as changes company tend towards continuing their
business with creativity and innovation. In addition to this, it has been identified that company
effectively offer their services to customers with constant experiment in order to develop new
ways to satisfy customers need. Li & Fung significantly moved from traditional media to digital
media as to offer their services to customers in best effective manner while ensuring that they
fulfil their objectives within specified period of time. This is the main reason for choosing this
case study as the workplace structure of organisation have employees with different background
but they all have same thing is common which is to have innovation, commitment, design and
teamwork in their activities as to delight customers with best effective services. Along with this,
it has been determined that Li & Fung deliver their services by staying committed towards their
principle of good corporate governance that mainly emphasize towards independence,
transparency and accountability with the help of this company effectively look forward to
increase shareholder value. In addition to this, this case study is duly been undertaken as this
company effectively embrace their services with the help of implementing digital activities and
measures.
Situation & Competitive Analysis
SWOT
SWOT analysis is a strategic tool that significantly aid an organisation to identify their
strength, weaknesses, threats as well as opportunities in order to further overcome them as to
1