Case Study Essay on Flight Centre Travel Group

Running head: CASE STUDY ESSAY
CASE STUDY ESSAY
Name of the Student
Name of the University
Author Note

1CASE STUDY ESSAY
Flight Centre Travel Group (FCTG) is the largest travel retail outlet in the country,
Australia. The company currently is headquartered in Brisbane, Australia. The company has
had a humble beginning and since the company was listed in the ASX, which is the
Australian Stock Exchange the company has seen significant growth which has resulted in
the company being the laregest travel retail outlet in Australia. FCTG has around 2,800 shops
under several corporate and retail brands (Flight Centre Travel Group, 2019).
The key success factor of the company is said to be the group behavior that exists in
the company. Group behavior is considered be the association and interaction between two or
more than two people to achieve the same goal. Most organizations have incorporated teams
in order to work efficiently. Schjoedt et al, (2013) opines teams help in achieving
performance of high level. According to scholars, there are various factors and elements that
help teams be motivated to work hard and produce positive outcomes like corporate culture,
diversity in the workplace, efficient conflict management and positive team development
(Shahid & Azhar, 2013). The positive and healthy group dynamics has helped the company in
growing and developing constantly which has resulted in the success of FCTG.
FCTG has become a global company and is aiming on becoming the largest travel
retail outlet and a global force. The company has been aiming on bringing credible results in
various different sectors like travel, foreign exchange, fitness, finance and education by the
year 2035 (YouTube, 2019). The company believes with their structured business model and
their strong team of dedicated and driven people they will be able to achieve their target and
dominate the global market in the near future. This paper will reflect and highlight the
business startegies and company philosophies that the company has incorporated in the
business that has led to the success of the company and will also discuss other strategies
which FCTG can incorporate in their business structure that will help the business in
achieving their desired goals and have the desired growth.

2CASE STUDY ESSAY
FCTG is seen to have come a long way since it beginning. The company opened their
first ever store in the year 1982 in Australia and since then has had a significant growth in the
market and has been growing continuously (Flight Centre Travel Group, 2019). According to
the information of the company, the philosophy of the company and the business model and
startegies drive the operations of the company (Flight Centre Travel Group, 2019).
The business strategy of FCTG is seen to be more employee focused. The core
philosophy of the company is to care for their employees and ensure their health, well-being,
financial security and their professional and personal development within the organization.
The future in the company is bright for the employees and the company believes that it is the
right of the employees to be a part of a team which is considered to be a part of the family in
FCTG. The various teams that work in the company are competent, skilled, dedicated,
strongly driven and passionate about the work. This kind of group behavior in companies is
usually achieved because of various factors like the corporate culture, the diversity in the
workplace, positive team development, motivation and emotional intelligence.
The corporate culture usually referes to the attitudes, shared values, beliefs and
standards that characterizes the members of a particular company and define the nature of the
company (Guiso, Sapienza & Zingales, 2015). The corporate culture of FCTG is considered
to be highly ethical and it has been seen that they are not selfish in terms of the profit that is
generated rather ensures every stakeholder benefits from the profits. FCTG provides an
opportunity to their employees to share the success of the organizaton through profit shares
and incentives (Blake, 2001). According to scholars, profit shares and incentives have a huge
role to motivate employees to provide enhanced performance (Blasi, Freeman & Kruse,
2016). The company has been seen to scrapping hierarchy within the organization and
promote equality. The hierarchy structure in the organization is different in comparison to the

3CASE STUDY ESSAY
other companies that are thriving in the market. Thus nobody in FCTG has their own office to
maintain equality in the workforce.
FCTG is a global company and thus the company has a diverse work culture. FCTG is
seen to have promoting egalitarianism and unity in the workforce (YouTube, 2019). The
company believes in equality and thinks that it is the right of every person to enjoy equal
privileges in the company and the company highly prohibits any sort of discrimination in the
workplace not just in terms of culture but other factors like age, religious belief, income,
georgraphy location and many more. Sania, Kalpina & Javed, (2015) opines that the effective
management of diveristy in the workplace contributes to the reduction fof employee turnover,
increased creativity, employee engagement, fruitful decision making, crisis management and
positive reputation of the company. According to scholars effective workplace diversity also
helps in creating a sense of belonging among employees and facilitate positive and healthy
relationships in the workforce (Brimhall & Mor Barak, 2018).
By promoting egalitiarinism and unity in the workforce FCTG has successfully
managed to create a positive and healthy relationship among the employees which has
resulted them in communicating with each other on both professional and personal level.
People in FCTG are not just colleagues but also friends which has resulted in the company
creating cohesive teams. According to scholars, cohesive teams in organizations helps in
satisfying the morale of the employees in the workforce which results in employee
satisfaction as well as fruitful productivity (Franz et al, 2016). This has helped in developing
a positive team and has also helped in developing cultural competency in the workforce. The
promotion of unity and egalitiarinism in the company has resulted in integrated
communication and has also resulted in creating a mutual respect among the employees. This
has resulted in positive emotional intelligence of the employees. According to scholars,