This case study examines the challenges faced by a charity in managing its funds and resources effectively, while also considering the ethical implications of prioritizing certain initiatives over others. The assignment delves into the concept of ethical dilemmas and their significance in public health campaigns, highlighting the importance of responsible decision-making and resource allocation. Through a critical analysis of the provided case study, students will develop a deeper understanding of the complexities involved in managing charitable funds and resources, as well as the moral principles that guide such decisions.