Case Study: Evaluation of Sainsbury's Enterprise Operation Management

This case study analyzes the business operations and management of Sainsbury's, a major UK supermarket chain. It explores the functions of business operations, including finance, production, sales, and management, highlighting their significance in achieving organizational goals. The study provides a detailed description of Sainsbury's, its competitive landscape, and the role of HR in maintaining operational efficiency. Furthermore, it evaluates the enterprise operation management decisions related to production, supply chain, logistics, location strategies, quality control, and human resources. The analysis examines how these decisions impact the company's performance and its ability to adapt to market changes and competition. The study concludes with a summary of the key findings and the importance of effective business and operation management for organizational success.

CASE STUDY

Table of Contents
INTRODUCTION ...............................................................................................................................3
Functions of business operations.....................................................................................................3
Description of the company.............................................................................................................4
Evaluate enterprise operation management decision.......................................................................5
REFERENCES.....................................................................................................................................9
Books & Journal:.............................................................................................................................9

INTRODUCTION
In organisation, business operations and management play vital and help firm to grow and
develop at rapid level. Business operation is defined as entities inner working and managing of all
the administrative activities in efficient manner to achieve the desired goals. Sainsbury
headquartered in UK, is the largest multinational firm providing products, goods & services across
the globe. Business operations of company is handled as well as managed by manger & HR of
enterprise. It is essential for very entity to manage such operations so that goals & objectives are
achieved in proper manner. This report includes functions of business operations, description of the
company, and evaluation of firm operation’s management decisions.
Functions of business operations
In business and operation management, there are many functions which are operated under
this such as sales, marketing, legal etc. All these functions boost the productivity and growth of the
business. Types of business operations are mentioned below-
Finance
In business, finance function assist business to maintain and manage the resources as well
as manpower so that business expands at rapid level. In relation with Sainsbury, finance audit team
manage all the revenue and expenditure of business. In this several tasks are involved such as
preparing balance sheet, tax compliance, budgeting, securing organisation assets and capital etc.
Also, high level of skills and expertise are required to handle finance in the business so that
conflicts & errors do not arise. (Choi, 2016).
Production & operations
Another function of business operation is production and operation in which goods as well
as products are processed into production & with help of operation they are sold to end users. Both
these are carried out simultaneously to achieve the assigned task within a period of time. Sainsbury
use this function in appropriate manner so that customers get what they want.
Production
In this function, certain stages take place such input, process, output, and feedback. It is
continuous process because in this management manages the incoming input as well as output and
which assist business in identifying and examining the customer actual need & requirement (Choi,
2016).
Sales
In business a product is of no use if it is not being sold in the market. So, in sales function

product & goods are sold to end users. In this, selling is not only the option several tasks are
involved such as identifying the potential customers, promotion and advertising of product etc.
Sainsbury use this function with help of salesman who are skilled and potential to achieve the
target. Without sales, firm cannot gain profit and revenues in the business. Thus, it is necessary to
carry-out this sales function in proper manner (Heizer, 2016).
Management
In organisation, it is crucial to manage and handle staff as well as employees in firm so that
coordination & cooperation is developed at workplace. Function of management includes planning,
organising, coordination, etc. Through this, activities and assigned roles as well as responsibilities
are monitored appropriately. In relation with Sainsbury, management is operated by leaders and
mangers of entity. This results in proper functioning of business and mutual relationship is
established within the management.
After a brief analysis of above matter, it is stated that it is important for firm to manage
function of business to achieve the goals as well as objectives within a period of time. This leads to
running the business in appropriate manner.
Description of the company
Sainsbury is largest supermarket in UK and deals with variety of products. Business
operation and management of firm is maintained as well as managed by superior authority of the
enterprise. Operation management assist enterprise to use resources, capital, assets etc. in efficient
manner so that uniformity is developed at workplace. Also, problems and issues related to
organisation are managed by management. (Agrawal, 2019). They help organisation to operate
activities and other process so that customer needs and demand are fulfilled in appropriate manner.
Management of firm regularly update their function so that they are able to cope up with changing
trends and market situation. This makes help them making well aware and understanding national
as well as international market. Further, entity uses measures and methods to use resources when
there is actual need in the business. HR manager of entity make ensures that all, the business
operation & management are well managed by everyone & work is done and completed in a given
period of time. Sainsbury faces many competitors in market such as TESCO, ASDA Group, etc.
Strategies & tactics are implemented by HR to survive in this competitive era. Competition is rising
at rapid level and enterprise is extending its various product lines to attract larger market share
growth & customers. In this type of markets, it is difficult to find potential customer for business
and make up the sale. So, in this firm skilled employees and staff members are hired who are able to
increase productivity of entity. This is time consuming process but effective which is adopted by

management effectively.
In chosen firm, operation manager is appointed by superior authority who is responsible for
monitoring and tracking the progress as well as performance level of business. This helps entity to
evaluate their functions accordingly and at the same time personnel progress is also determined by
manager. Firm is known for providing quality of services and goods to the end users. This increases
their goodwill and creditability in the eye of customer which also means raising funds from
financial institution is easy. Besides this, prices of products changes with changing scenario of
market and is acceptable by target consumers because of maintaining relationship with customer.
This assists them in selling products in proper manner. To explore new opportunities in market, firm
uses market research so that competitive advantage in business is gained at wider as well broader
level. To deal with future uncertainties, they use effective approaches and take decisions
accordingly (e Sousa Jabbour, 2019).Enterprise also makes effective decision making by involving
each & every individual in the group discussion. This enhances employee morale & motivates them
to put more effort towards the mission of the company. Leaders in Sainsbury use participative
leadership style, which means that each member in management enjoys freedom of expression
appropriately.
After a brief analysis of above description, it is seen that chosen organisation also consider
business operation & management at priority. With help of description, analysis is made how the
management in firm operate and work.
Evaluate enterprise operation management decision
Decision making in firm is a complex procedure and difficult to manage. In organisation, it
is essential for firm to make effective decision so that conflicts & error do not arise. This also leads
to using resources in proper manner. Company operation management decision is done by managers
or owners of the firm. In this, decisions are taken regarding several concepts such as production,
supply chain, logistics etc. Evaluation of such operation management decision are discussed below-
Production
This includes various day to day activities like raw materials, ranging of resources etc. In
this, planning, organising, directing, staffing etc. of activities are handled by operation manager &
also they are responsible for taking decision regarding such activities. In relevance with Sainsbury,
acquiring of raw materials, inputs, resources are managed by operation manager and are used
accordingly (Jiang, 2019).

Supply Chain
It is defined as network between the enterprise & vendors to distribute goods and products
in market. In relation with Sainsbury, supply chain network of firm is long and which involves
numbers of suppliers who provide and distributes goods as well as products to end users. This is
important part of operation management because without vendors it is not possible for firm to
deliver goods to consumers. In this decisions are take regarding the transportation, location,
inventory etc. So, operation manager take decisions in regarding the supply chain by consulting
vendors & team members.
Logistics
It refers to transportation of goods from one way to another. It is also essential in business
because it is required for the mobility of goods & products in market as well as to end users. In this
decisions are taken regarding the inventory, resource planning etc. are some of the areas in which
operation manger of Sainsbury make decisions and implement them effectively. Through this, it
becomes easy for management to distribute products in proper manner (Zhang, 2016).
Location Strategies
This is defined as planning and selecting the appropriate location for business or firm. In
relevance with Sainsbury, they use location where customer and vendors are easily available and
cost of transportation also does not affect the cost of production. It is important for every entity to
focus on location so that it becomes easy for both firm as well as end users to enjoy the amenities in
appropriate manner. Thus, manager of organisation take decisions after analysing the place and
market.
Quality control
Customers in business are only acquired when their satisfaction level is high. This is
achieved through providing quality of goods as well as products. So, Sainsbury use natural
resources and deliver good service to its end users which help them in delivering quality at
consistent level. So, operation manager of enterprise take decisions related to such processes and
activities. Quality control maintains structure of firm so that end users received quality at higher
level (Edgington, 2017).
HR
In every organisation, HR is being hired because they are the sources through which entity
acquired efficient manpower for their work. This also comes under company operation management
because HR performs multitasking operations. In relation with Sainsbury, firm take decision

regarding policies, procedures, rules, regulations etc. Further, HR of entity make ensures that all the
policies & procedures are followed properly (Bentham, 2018).
After brief analysis of above matter, it is stated that the company operation management is
complex and time consuming process. This also means that decisions regarding operation
management done with effective measures and methods (Adewuyi, 2016).

CONCLUSION
After a brief analysis of above matter it is concluded that business and operation
management is important for organisation to maintain and manage in appropriate manner. This is
because they are the base of firm which drives their business to operate properly. Also, evaluation of
company operation management decision regarding production, HR, logistics, supply chain etc. is
also necessary so that it becomes easy to take effective measures in company. High level of skills
and knowledge is required to handle such decisions in management. Hence, manager is to be active
and responsible towards such activities in business.

REFERENCES
Books & Journal:
Choi, 2016. Recent development in big data analytics for business operations and risk
management.IEEE transactions on cybernetics,47(1), pp.81-92.
Choi, 2016. Multi‐methodological research in operations management.Production and Operations
Management,25(3), pp.379-389.
Heizer, 2016.Operations management, 11/e. Pearson Education India.
Agrawal, 2019. OM Forum—New Opportunities for Operations Management Research in
Sustainability.Manufacturing & Service Operations Management,21(1), pp.1-12.
de Sousa Jabbour, 2019. Decarbonisation of operations management–looking back, moving
forward: a review and implications for the production research community.International
Journal of Production Research,57(15-16), pp.4743-4765.
Jiang, 2019. Discussion on Business Administration Functions, Management Principles and
Methods.
Zhang, 2016. Business model innovation: an integrated approach based on elements and
functions.Information Technology and Management,17(3), pp.303-310.
Edgington, 2017. Wright and Sainsbury on higher-order vagueness. InVagueness(pp. 307-314).
Routledge.
Adewuyi, 2016. Ratio Analysis of Tesco Plc Financial Performance between 2010 and 2014 in
Comparison to Both Sainsbury and Morrisons.Open Journal of Accounting,5(03), p.45.
Bentham, 2018. Business and Economics in the News–Sainsbury's and Asda-the decade's mega-
merger.Teaching Business & Economics,22(3), pp.11-12.
Yan, 2016. Enterprise Management Decision-Making Evaluation Model and Its Empirical Study.
InProceedings of the 6th International Asia Conference on Industrial Engineering and
Management Innovation(pp. 827-834). Atlantis Press, Paris.