case study - ford pinto

Comprehensive description of the case under review which should include description of the case under review also be mindful to only include relevant case facts in their work and clearly identify who they believe the decision-maker is in the case and the point in time that they believe the decision is to be made

Case Study - Ford Pinto

Table of Contents
Case Study - Ford Pinto...............................................................................................................1
MAIN BODY...............................................................................................................................3
REFERANCES............................................................................................................................4

MAIN BODY
This case study included discussion of Ford Motor Co. and presented some facts about
the decision they made about one of their model (Lütge, 2018). This model included in case
study is Ford Pinto. In this case it has been said that during its design and development a crash
test was done and during crash test it was revealed that the gas tank of Ford Pinto has serious
defects. This defects were major and after analysis it was found that they could take many
lives. But main aim of the Ford remained on its design rather than safety and other than two of
its engineers no other person of the Ford was interested and concerned for Safety of the cars.
Later on the basis of cost-benefit analysis of the cars and what it would cost replacing gas tank
it was found that cost that will occur because of 180 burn deaths, 180 serious burn injuries,
and 2100 burn vehicles is $49.5 million and cost of altering fuel tanks is $137 million per year
and on this basis they made decision of not to change the gas tank.
This decision of Ford was totally unethical. This can also be analysed on the basis of
utilitarian theory of ethics as per the theory ethical decision is one which is based on
consequences and brings greatest good for greatest number (Brücker, 2018). This decision of
Ford is only good for them and can harm many lives. This is why this decision is unethical.

REFERANCES
Books and Journals
Brücker, H., 2018. A Utilitarian Approach for the Governance of Humanitarian Migration.
Analyse & Kritik. 40(2), pp.293-320.
Lütge, C., 2018. Ford Pinto: Is Cost-Benefit Analysis Allowed in Ethical Decision Making?.
SAGE Publications: SAGE Business Cases Originals.