This case study analyzes the impact of marketing mix on revenue for Whitehouse Farm Shop, a small family-run dairy business. It examines the effects of product, price, place, and promotion on revenue, profit, and customer base. The study also explores brand extension strategies and the assessment of a good brand. Additionally, it discusses the impact of external factors such as social, technological, economic, environmental, political, and legal factors on revenue and profit. The case study concludes with a STEEPLE and SWOT analysis of Whitehouse Farm.