Change Management Case Study: Theories and International Impact

This case study examines change management within the context of Lendlease, a multinational construction company. It begins by outlining the drivers for change, both internal and external, particularly concerning the adoption of green construction practices. The study then critically evaluates relevant change management theories, including Lewin's Change Management Model, the McKinsey 7-S Model, the ADKAR model, and Kotter's Change Management Model, assessing their applicability to the case. Furthermore, it explores the role of management in project success and appraises international management from a cultural perspective, considering its influence on project management in global markets. The analysis extends to the impact of a strategic approach to Human Resources (HR) within an international organization. The case study provides an overview of change management principles, offering insights into organizational structure, cultural considerations, and the strategic importance of HR in achieving successful organizational change. It highlights key concepts, models, and real-world applications to provide a comprehensive understanding of the subject.

Case study in change
management

Table of Contents
Executive summary..........................................................................................................................3
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
The drivers for change. ..........................................................................................................4
Critically evaluate the relevant theories and concepts within projects and organisational
structures. ...............................................................................................................................6
Appraise concepts of change management and the role of management in the success of
projects.................................................................................................................................10
Critically assess international management from a cultural perspective and its influence on
project management when working in global marketplaces. ..............................................11
Analyse the impact of a strategic approach to HR and its application within an international
organisation. ........................................................................................................................12
CONCLUSION .............................................................................................................................14
REFERNCES:................................................................................................................................15
Books and Journals:..............................................................................................................15

Executive summary
This case study involves the significance of change that must be drive within an
organisation. Change is essential process that reflect need for getting new and innovative product
and services into organisation. There are various theories which will be helpful in understanding
change management. Also, how the organisation could drive change into organisation for
looking upward for international management. There are various implication of HR approaches
that significantly shows relevant approaches through which change could be improve and
success. An international management consist various cultural, political and other factors to
expand and operate operations within the country that needs to be identify and execute properly.

INTRODUCTION
Change Management means the collective efforts of all the individuals to bring a change
in the organisation. It is a wide concepts. Change is a phenomenon of which every one is
reluctant. In today's time where everything is dynamic it is important to bring change in the
organisations to compete in the market . Change can be managed in an organisation by hard
work and efforts. This project is based on change management in Construction field. The
industry is at boom and also requires some changes. To understand the concept further change in
a multinational construction company that is Lendlease is discussed. The company was
established 63 years ago in 1958. Lendlease has its operations world wide and the headquarters
of company are in Barangaroo, Sydney, Australia. The company has more than 11000
employees. It is not easy to bring a change. There are various drivers of change that are
discussed. It is important to understand and know the reason of failure while bringing change.
Models that support change management are also discussed in the project. Management plays a
vital role in change management. The impact of strategies on HR and the applicability in
international market.
MAIN BODY
The drivers for change.
Organisational Change is a concept of bringing change in the organisation. There are
various catalyst like management team that helps to bring in the organisation. In the case
Lendlease is one of the biggest construction company in Australia. (Mwakisaghu, 2019) The
change management is in relation to the concept of green construction. As the industry is an
boom and able to earn good profits. They are planning to bring a change, and take care of
environment as well. There are various drivers that motivate the company to bring change.
Drives for change are the factors that bring change ion the organisation. That are categorised as
internal and external. Below mentioned are the drivers to change for Lendlease Company:
Internal Drivers: These are internal to the organisation. The internal factor that helps to
bring a change are called internal drivers.
External Drivers: All those factors that are external to the organisation and motivate the
company to bring change are called external drivers to change. All those factors that influence

and impact the organisation are the drivers to change. In relation to Lendlease Company the
internal and external drivers to change are discussed below:
 Structure and organisation: Lendlease is a multinational organisation and has its
operations around the world. The company is able to earn good revenue. The concept of
green construction will help the company to serve the customers better and and earn more
profits (Bierwolf and Frijns, 2017). As they are able to earn good profits the company
wants to bring change that is not only favourable for the company but for environment as
well. This is internal driver to change.
 New technologies and practice: As the technology is at boom and it is important to
compete in the market. The management of company has understood the concept and
made a decision of green construction as that would help top optimally use the
technology and save it for future generation. This help them to introduce the concept of
green construction. This helps to establish sustainable building.
 New Staff: The new and talented staff brings new ideas. They have new ideas and
concepts that help the organisation to bring innovation. These employees help to
understand the need of change and manage that in the organisation (Gigliotti and et. al.
2019). In Lendlease new staff helps to manage change in the organisation.
 Market forces: Market forces have direct impact on the business. So it is important to
know about the market and make changes that are required. It helps the organisation top
compete in the market and formulate a strong image. The major force that impacts the
business is competition (Kirrane and et. al. 2017). No doubt competition is present at
every level it is vital fore business to find ideas that help them gain competitive edge. In
respect to Lendlease, the company has started the concept of green construction and
become environment friendly that will help them attract more and more customers. Along
with that gain powerful image that will help them to gain competitive lead.
Proactive change is the change that is started by the organisation as they desire to do so.
In contrary reactive change is the one that takes place due to external forces in the organisation.
It is important for organisations to get ready for the change and take measures to effectively
manage the change.

Change Failure
It is important for an organisation to manage change effectively. As it is a process top
which every one is reluctant. Also it is not a easy process. It is difficult for individuals to accept
change. Hard work and efforts are required by the organisation to manage the changes. No doubt
how much efforts one by the organisation there are changes of failure of change. There are
various reasons that cause failure to change. Problem in understanding the change. This causes
the problem to workforce if they have not been communicated effectively. They will not be able
to help in bringing change. There are various obstacles that come in path of doing something
new. If proper research is not done by the organisation then the obstacles may cause change.
Also if the company do not set short term goals and then also there are changes that there plan
will fail (Arif and et. al. 2017). Another reason of failure that is seen in various organisations. In
relation to Lendlease the company has made research and then planned to start the concept green
construction. They will communicate the strategies and benefits to all the employees that will
help them to manage change. Short term goals will make it easy for them to bring change.
Critically evaluate the relevant theories and concepts within projects and organisational
structures.
It is important to use various theories as they support the change management in the
organisation. The various theories are discussed below:
Lewin’s Change Management Model
This is one of popular and accepted theory of change management. This is modern and
effective theory of change management. The theory helps the company to understand the
structure and organisation effectively. There are three stages under this model that are discussed
below:

Unfreeze: This is the first stage of this model. Here the employees are prepared for the
change. This is most crucial stage as employees and all the other individuals are reluctant to
change. In this stage Lendlease communicate effectively with all the employees . They tell them
benefit of bringing change in the organisation (Mulyadi and et. al. 2020). As using green
construction will help the company to form strong image in the market and follow sustainability
that is beneficial for the company.
Change: This is the stage where change is implemented. It is important to have effective
communication at this stage. Solve all the problems that arise in the path of managing change. In
Lendlease Company the leaders play a vital role in this stage. They help employees at every
stage. This is the time when employees need support and that makes them easy top work.
Refreeze: This is the last stage in the process. The employees start taking the change as
normal. It is important to check whether the employees have accepted the change and are ready
to work. In this stage the leaders and managers of Lendlease take care that the employees have
adopted the changes are able to work and achieve goals and objectives (Tahrani, Forgues and
Ben Rajeb, 2017). In this stage they monitor the performance of employees and take care that
they have understood their responsibility.
If these 3 stages are followed effectively, then an organisation is able to manage change
effectively.
McKinsey 7-S Change Management Model
This model consists of 7 categories that are important while implementing change in an
organisation. The 7 S are discussed below:

 Strategy: It is a step-by-step plan that helps the organisation to manage and bring change
in organisation (Rolland, M., 2018). In Lendlease, the management team formulate
strategies that are effective and help them to effectively implement change.
 Structure: The structure of organisation plays a vital role in implementing change.
Lendlease company divides the organisation in such a way that they are able to accept the
cage effectively.
 Systems: The way of completing day to day activity lies in this stage. It is important for
Lendlease to use effective system to complete day to day activities.
 Shared values: It is vital for Lendlease to manage change by following core values of the
organisation.
 Style: The way in which change is implemented is called style.
 Staff: The working capabilities of the employees come under this stage. Lendlease should
motivate employees and communicate effectively with them manage change (Hayes,
2018).
 Skills: The capacities of staff play a important role in bringing change in the organisation.
These 7 categories are important and play a vital role while bringing change in the
organisation.
ADKAR Change Management Model
This model is used by organisations to find the gap between effective training that can be
given to employees. The focus here is to provide training to employees so that they can gain
more knowledge and become ready to manage change. In case of Lendlease it is important to
provide effective training to employees and tell them the concept and benefits of green
construction that is the change planned by the organisation. ADKAR stands for:
 Awareness – Communicate the requirement and benefits of change.
 Desire – To understand and become part of the change.
 Knowledge – To gain knowledge about the change.
 Ability – To accept the change and work on it.
 Reinforcement – It is important to implement the change and then reinforce it later
(Cameron and Green, 2019).

This model is effective for Lendlease as they are able to understand the importance of
change and and also know is the change working or not. It is important as it fouses on both
employees as well as organisation.
Kotter’s Change Management Model
This is one of the most accepted model to manage change by the organisations. The focus
of this model is on employees and how they can easily adopt changes. The various stages of this
model are discussed below:
 Increase urgency– The best way to motivate employees and make them work is increase
the urgency.
 Build the team – Lendlease focuses on employees and form teams as per their skills that
help them to accept the change and work effectively.
 Get the vision correct – Lendlease take care of the emotions and feeling of employees
that help the employees to work effectively.
 Communicate – Communication is one of the best strategy to make the employees
understand the importance of change (Mgquba, 2017).
 Get things moving – Regular feedback is taken by Lendlease to know about the
performance of employees.
 Focus on short term goals – The task is to first accomplish the short term goals.

 Incorporate change – Help the employees to accept the change and wok in that culture.
 Don’t give up – As every one is reluctant to change,do hard work and make efforts so
that all the individuals accept the change and start working.
This model helps the employees to accept change. As they are the one that will be
working for company and applying the concept of Green construction.
Appraise concepts of change management and the role of management in the success of projects.
Change Management is an important concept that helps an organisation to bring
innovations and use new methods. It can be defined as process that helps implement change in
both external and internal process. It is not an easy concept. There is requirement of proper
understanding and communication to implement the change effectively. The purpose is to build
strategies that help to manage the change effectively. There is requirement of a strong team that
helps them to manage change (Akbar and et. al., 2019). It is vital for an organisation to first
conduct a strong research and then make effective planning that supports change in an
organisation. It is important to identify that the change will help in bringing improvement. It is
difficult to bring a change as people are reluctant to change.
There may be positive as well as negative impact of change. It is vital to identify that the
employees will able to accept the change and what are the ways that will make the procedure of
change management easier. Along with that it is important to monitor the change and the impact
of that on organisation. The concept of green construction is environment friendly and help to
use the resources in a sustainable manner. A proper training and development will be given to
employees to that they can understand the importance and benefit of the change. Management
plays a vital role in success of project. The role of management is discussed below:
 Act as coordinated system of support. It is important to give support to employees
as they are the one who will implement the change. Support is provided at every
level and they are motivated to work according to the directions given to them
(Jayatilleke and Lai, 2018). The management helps to coordinate all there efforts
and gain makes the organisation successful.
 Management team play a key role is success of a project as they have a idea that
they want to convert in reality. They lead the team and give knowledge to
employees and tell them strategies and give orders so that they can achieve the
desired goals.

 They are the one ho provide information to the employees and about the need of
change. They motivate the employees and make them work towards the goals and
objectives that are set by the organisation to manage change.
All the individuals at management level know the capacities of employees. They are the
one who can motivate them to work. In relation to Lendlease the management team has
communicated the importance of change to all the employees and made efforts so that they can
accept the change. They give them target and provide support to employees so that they can help
the organisation to manage change.
Critically assess international management from a cultural perspective and its influence on
project management when working in global marketplaces.
Lendlease project management could take their growth into international market when it
will drive change as per the market demand. These changes must be in cultural perspective in
order to perform into global market. As international market is different from the national
market which drive changes as according to its culture and people belief. For that instance, there
is needs to do market research and reshape the organisation to make the company sustainable
into long run. There are various principle to create and restructure organisational design which
are describe below:
Past effects: organisational design should depend on the past crises which they have
faced. It should be analysed that how the organisation will run, what will be their products and
who are their investors. Leandlease needs to first analyse market and get suppliers by making
contacts through agencies and build strategies to interpretate cost.
Design with DNA: the design must be influencing on most required elements,
organisation need dot first utilise resources which are needs at initial level. Lendlease needs to
first gather resources green construction that require eco-friendly materials, paper bags, and
effective human resource (Venkataraman, 2018).
Fixing the structure: organisation could face any business problems and are not easy
top overcome within the competitive market. Into international market, there should be first think
of maintaining relations with the customers and suppliers so that half of the problem get solved
easily and proper structure will be formed.
Make the most of top talent: the organisation Lendlease needs to utilize most talented
workforce who could work under multi culture irrespective of the concerns about language and

beliefs. So that there will be more efficiency enhanced. The company has motive to engage more
of effective workforce who could create multilingual environment of working.
The organisational culture of change management could only be maintain by undertaking
all cultural aspect who could be define through values and attributes, education, customers and
beliefs. An organisation need to evaluate the type of culture which could handle all these issues
by maintain international influence on the companies reputation. As the market involve different
trends and customers so to lendlease also, the process of construction must be perform as per
customers need and first understand what should be the project. For which, needs to understand
culture arises (Dwyer, 2019).
Advantages of cultural:
individuals with different cultural or cross cultural could provide benefits in both the
aspect when there have some similarities among them. These similarities will make drive more
change into organisation through innovative and creative mind functioning. The more
engagement of different culture, the more company could conduct diversified activities. As it
will lead to expansion and growth into international market.
Analyse the impact of a strategic approach to HR and its application within an international
organisation.
An international market requires many changes into current performance of organisation
into national market does not consist complex situation more than international market. HR
managers play crucial role in implementing these changes into organisation when there is high
demand for sustainability growth that could only in hands of HR manager of lend lease. Strategic
human resources is a process with drive future existence that helps in developing problem
solving criteria, improve flexibility, provide motivation. But there have made some changes into
these HR approaches due to leading dynamic market and international disparities. The most
essential approaches and its usefulness are mentioned below:
Develop an understanding for companies objectives: HR manager first needs to
recognize for what goals they are working on and must be keep in mind while performing and
delivering orders. When goals are clearly set , it would be easy to communicate things and
aware them about whole workforce (Sindhu, Ahmad and Hashmi, 2017). By making effective
objectives, strategies will automatically drives according to that. Managers of Lendlease has