Case Study on Mobile Service Providers

The assignment content discusses the characteristics of mobile service providers, including technological products and high-speed delivery. It also highlights the difference between commodity and non-commodity, as well as the differences in purchasing for business purposes versus consumer purchases. The company's requirements are not fully evaluated, and the values are not properly represented in the value assessment method. The product research is defined as a process to identify issues related to product development, focusing on consumer satisfaction. The assignment concludes by recommending that the company analyze consumer preferences and features to take corrective purchasing decisions.

Case Study

Introduction
In this present situation, we will discuss the characteristics of the market, the difference between
commodity and non-commodity, the difference in purchasing for the business purpose different
from consumer purchases, evaluation of the company's requirement and production research
inclusion in value assessment method.
Summary
The characteristics of mobile service providers include technological products, customized
products, high-speed delivery, enable to use the technology, transmission service which help to
attract the large number of consumers (Agrawal et al., 2015). The unique characteristic is to
communicate through mobile networks by using advanced technologies. The mobile phone is not
a commodity because the commodity is substitutable and roughly which is equivalent to the
competing version of the same thing. The commodities have the liquid market so it can be easily
priced according to its demand (Tang et al., 2012). The commodities have fixed quality, but in
the mobile phone, the quality varies according to the use of technology. The material used in the
manufacturing of mobile phone is considered as the commodity because the quality of material
remains the same despite the change in supplier and non-commodities include technology,
customer service providers, and others. The purchased equipment for the business purpose
includes the purchase of raw material for converting the input into output which is sold in the
market as the finish goods whereas the purchase made by the consumers are finished goods
which are mainly the end products such as consumer-able goods, convenience goods, and others.
The difference in the purchase for business purpose and by the consumers influences the process

in which values are assigned through consumer behavior because the consumer's choice leads to
assigning the value to complete offers. The john has not completely evaluated the requirements
for its cell phones, and the values are not properly represented in the value assessment method.
Yes, the push to talk feature has received highest value i.e. twenty-five among other features.
The product research is defined as the process of evaluating the product which helps to identify
the issues and over cost related to the development of the product. It helps to innovative the
product through generating new ideas which help to attract a large number of consumers. The
research mainly focuses on the level of consumer satisfaction with the particular product which
helps to determine the issues related to the product. The value assessment method helps to take
the decision based on the quality, technology, mission, and others but the representation of data
is improperly done by john, and it is not relevant to the assessment method (Caridi et al., 2014).
The relevant data includes a name of the products, features, and cost.
From the above situation, it can be recommended that the company must analyze the consumer
preference, risk, sales volume, cost, budget, and features for the particular brand which helps to
take corrective purchasing decision regarding the purchase of 2,120 cell phones.

References
Agrawal, D. P., & Zeng, Q. A. (2015). Introduction to wireless and mobile systems. Cengage
Learning.
Tang, K., & Xiong, W. (2012). Index investment and the financialization of commodities.
Financial Analysts Journal, 68(5), 54-74.
Caridi, M., Moretto, A., Perego, A., & Tumino, A. (2014). The benefits of supply chain
visibility: A value assessment model. International Journal of Production Economics, 151, 1-19.