IntroductionIn this present situation, we will discuss the characteristics of the market, the difference between commodity and non-commodity, the difference in purchasing for the business purpose different from consumer purchases, evaluation of the company's requirement and production research inclusion in value assessment method. SummaryThe characteristics of mobile service providers include technological products, customized products, high-speed delivery, enable to use the technology, transmission service which help to attract the large number of consumers (Agrawal et al., 2015). The unique characteristic is to communicate through mobile networks by using advanced technologies. The mobile phone is nota commodity because the commodity is substitutable and roughly which is equivalent to the competing version of the same thing. The commodities have the liquid market so it can be easily priced according to its demand (Tang et al., 2012). The commodities have fixed quality, but in the mobile phone, the quality varies according to the use of technology. The material used in the manufacturing of mobile phone is considered as the commodity because the quality of material remains the same despite the change in supplier and non-commodities include technology, customer service providers, and others. The purchased equipment for the business purpose includes the purchase of raw material for converting the input into output which is sold in the market as the finish goods whereas the purchase made by the consumers are finished goods which are mainly the end products such as consumer-able goods, convenience goods, and others.The difference in the purchase for business purpose and by the consumers influences the process
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