IntroductionIn this present paper, we will discuss the purpose, audience, key decisions and information sourced that hold the information. The paper analyzes the importance of integrated reporting in order to provide the advice to customers in the particular area.a)Purpose of the reportThe purpose of the report is to analyze that to what extent the company should engage in the integrated reporting which helps to advise the clients in the specific area. The integrated reporting is defined as the process in which the integrated report of the particular period is communicated in order to develop the value of the organization within the specific time framework. The integrated report comprises of communication-related to the organizational strategy, performance of the company, governance, and prospects of the company which leads tothe value creation of the company within the short and long term period (Wang et al., 2016). Theintegrated report represents the performance of the company in financial and non-financial terms in order to analyze the performance of the company which helps to take long term decision (Sierra‐García et al., 2015). The main purpose of the report is to analyze that at what extent the Mid-tier Australian Accounting practice should involve with the integrated reporting in order to provide the competitive advantage to the company.
b)Audience of the reportThe report is mainly comprised of the information which helps to determine the importance of integrated reporting so that on the basis of it the company will involve in the integrated reporting. The audience of the report includes top-level management, directors, accountants, and decision makers of the company who will decide the involvement of integrated reporting within the business. c)Key decisionThe key decision which needs to make is that at what extent the integrated reporting should be involved in the company in order to advise the customers in the particular area. The report helps to take the decision regarding the involvement of integrated reporting within the business (Flower et al., 2015). d)Information required making the decisionThe importance of integrated reporting applicability in the organization helps to take the decisionregarding the involvement of integrated reporting within the organization. The information on various factors is required such as Trends, importance, application, and its impact on the decision-making help to take the decision regarding the involvement of integrated reporting (Smith et al., 2014). The information includes the importance of integrated reporting within the organization and the sources of information which shows the implementation of integrated reporting within the organization and the application of integrated reporting in order to advise thecustomers within the particular area (Barker et al., 2016).