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Case Study On Joint Venture Of Dyesol And TATA

   

Added on  2020-01-28

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TABLE OF CONTENTSQUESTIONS...................................................................................................................................11.1 Reasons for Sixdegrees.com failed whereas Facebook is more successful......................11.2 Advantages and disadvantages of collaborating with external partners...........................3REFERENCES................................................................................................................................7

QUESTIONS1.1 Reasons for Sixdegrees.com failed whereas Facebook is more successfulIncreasing interactions have been the concern of people from the very long time. Sincethe inception of increased relationship building and widening the domain of connectivity,different ways of interactions have been adopted. To strengthen the relationships, a new methodis becoming popular at the present time that is social networking sites. It is the community basedwebsites that enables the user to create profiles and input details about them and enhancesconnectivity. Earlier confined to the platform of making friends and interaction, socialnetworking sites are evolved to the great extent by inculcating different features such as forentertainment, connectivity, business and many more.Reasons of failure of Sixdegrees.com's failure and Facebook's successEnabling instant communication between people across long distance, social networkingsites has been evolved by passing through various stages (Chu and Kim, 2011). In its primitivetime, domain of features and its utility was very narrow that has hindered its growth and affectedits popularity. Taking into account the comparison between the pioneer of social networkingSixdegrees.com and Facebook's, defines the reasons that has led the success of latter and limitedthe growth of former one. Major factors contribute for the following are:Limited utilityConceived by Andrew Weinrich in 1997 at the time of rising popularity of Internet andits utility, Sixdegrees.com has catered to avail maximum benefits of people's willingness toincrease their stream of their relational construct dwindling the boundaries of distances. Insteadof gaining immense popularity and attracting three million users, it could not leverage the profitto the maximum level due to its limited offerings. User’s expectations were far more than to justmake friends that was not fulfilled by the site (Dunne, Lawlor and Rowley, 2010). On thecontrary Facebook is the platform for the number of activities such as attractive interactive datavisualization, accessible user interface, posting content such as messages, attachments,photographs and other related information. Along with this it provides platforms to postadvertisements, referral marketing, banner ads for commercial purposes which help in theenhancing business of entities. One of the significant feature offered by Facebook that hascaptured the attention of large number of user is its entertainment content that is gaming andvarious applications related to it.1

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