This case study explores the challenges and advantages faced by Wirkkala, a small to medium-sized entity, in leadership and digital marketing. It discusses the leadership challenges such as work pressure, lack of staff engagement, cultural issues, maintaining stakeholder interest, lack of communication, challenging working environment, lack of support, and lower employee development. It also evaluates the advantages of Wirkkala in identifying a clear digital marketing strategy. The case study includes a discussion of specific ethical and privacy issues related to digital marketing.