Readers' Digest Change Management Analysis

This assignment examines the management practices employed by Readers' Digest Association (RDA) in response to the need for organizational change. It delves into various aspects of management, such as human resource management, leading and motivating employees, organizing business activities, and planning strategies. The analysis considers models like Lewin's Change Management Model and Kotter's Change Management Theory, alongside factors influencing decision-making, leadership approaches, and the overall control mechanisms within RDA.

Running head: MANAGEMENT PRACTICE
MANAGEMENT PRACTICE
Name of the Student
Name of the University
Author Note

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MANAGEMENT PRACTICE
Context of Management:
The context of management for the given case study refers to the situation in which
Readers’ Digest Association (RDA) felt the need for change in the organization. The followings
are the context of management:
 Human resource management
 Global expansion
 Structural change
 Organizational culture
 Revenue growth
 Plan and implementation of big data
 Leadership
 Brand endorsement
However, for implementing the change in the organization the recommended models are:
 Lewin’s Change Management Model Contingency theory McKinsey’s 7-S Model Kotter’s Change Management Theory Nudge Theory

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MANAGEMENT PRACTICE
Controlling:
The controlling is one of the major perspectives of the practice of management. In the
management of RDA the controlling is based on various aspects. The control, on the other hand
is indicated to the control of the overall activities of the company. The aspects are:
 People
 Revenue and debt
 Employee turnover
 Private equity
 Performance
 Consumers Organizational structural change (functional) Organizational cultural change (Adhocracy Culture)
Decision Making:
Decision making is the vital process within the perspectives of management. In order to
make decision for the change in the organizational structure and the culture, the management
department must consider some factors that are important for decision making. The factors are:
 Revenue selling opportunities
 Situational analysis of market
 Impact on Organizational structure
 Impact of organizational culture
 Consumers analysis
 Impact on key stakeholders

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MANAGEMENT PRACTICE
Human Resource Management:
The human resource management of the company is another crucial aspect that is
influential on the business activities of the company. At the same time, the proper management
of the human resource is determined by different factors. The factors are:
 Employee turnover and retention
 Achievement of business goals
 Production
 Organizational culture
 Leadership
 Payment structure
Leading and Motivating:
The leadership is important in the management in terms of motivating the employees of
the organization. RDA needs effective and proper leadership for managing the change in the
organization. The theories applicable to the management practice of RDA are:
 Transactional leadership theory Transformational leadership theory Behavioral theory
The factors determining the leadership approach are:
 Employees
 Organizational structure
 Consumers impact of the organization

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MANAGEMENT PRACTICE
 Severity of the business and organizational issues
Organizing:
The process of organizing the business denotes the ability of the organization in
managing the business activities of the company. The factors that are responsible for organizing
the management process properly. These factors are:
 Importance of business activities
 Span of business
 Severity of the issues
 Change management strategies
 Organizational management strategies
 Performance of the employees
 Performance of the firm in the market
Planning:
Planning is the most important as well as initial process of the management. For the
change management practice in RDA the process of planning must get the highest priority as
without proper planning, the effective management is not possible. The considerable factors of
planning are:
 Existing position in the market
 Expected future outcomes
 Organizational structure
 Overall business performance

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MANAGEMENT PRACTICE
 Resource and capabilities
 Situational analysis of the market