UK Retail Sector: Performance Review and Employee Motivation

This research proposal investigates the association between performance reviews and employee motivation within the UK retail sector, specifically focusing on Morrisons. The study aims to assess the dependency level of performance review and motivation, evaluate the impact of performance monitoring, and recommend measures for improvement. The research employs a qualitative inductive approach, utilizing primary data collected through questionnaires from 20 managers. The research will use thematic method for data analysis. The proposal includes a literature review, proposed research methods, a detailed timeline, and anticipated issues. The findings are expected to highlight the importance of performance reviews in determining employee strengths, weaknesses, and in improving overall business productivity and profitability. The conclusion emphasizes the essentiality of monitoring employee performance to align with business objectives and improve employee satisfaction.

Research Proposal-Integrated
Project

Table of Contents
Research Topic ................................................................................................................................3
Background of Research..................................................................................................................3
Aims and Objectives .......................................................................................................................3
Research Questions..........................................................................................................................3
Rationale..........................................................................................................................................3
Literature Review............................................................................................................................4
Proposed Research Methods............................................................................................................4
Timeline...........................................................................................................................................5
Issues................................................................................................................................................6
Research Findings............................................................................................................................6
Conclusion.......................................................................................................................................6
REFERENCES.....................................................................................................................................7

RESEARCH PROPOSAL
Research Topic
To investigate association between performance review and employees motivation in context of UK
retail sector: A study on Morrisons
Background of Research
Performance review is a technique which is related with the monitoring and tracking of performance level of
the employees and business operations with the aim of improving it for the betterment of future business
growth. With the help of performance report as prepared by the management of the company, it helps in
assessing the overall success journey of its employees and operational activities as undertaken by them
(Hodge, 2018). It helps in identifying strengths and weaknesses of its employees and measures to be taken
for improving it for achieving the set defined business goals. By understanding the needs of employees, it
results in increasing their motivation level and improves their performance as well. The research project will
provide a deep insight about relationship between reviewing of performance and employee motivation level.
Aims and Objectives
Aims – To assess the relationship between reviewing of performance level of employees and their
motivation in relation with UK retail sector.
Objectives -
 To understand dependency level of performance review and motivation level of employees.
 To evaluate the impact of monitoring performance of employees on their motivation level.
 To recommend measures to be undertaken for improving performance and increasing motivation
level of employees.
Research Questions
Q.1 How reviewing performance on regular basis will help in motivating the level of employees in relation
with the UK retail sector ?
Q.2 What are the factors which helps in improving motivation as well as performance level of the company's
employees ?
Q.3. How does increase in motivation level of employees will improve their performance level ?
Rationale
The aim behind conducting such research project is to evaluate how the performance reviewing
system of employees helps in increasing their motivation level in the context of UK retail sector. By

conducting this research study, it will help many scholars and researchers in successful completion of their
research project. It will also provide deep insight related to benefits and limitations of monitoring
performance of employees on regular basis. With increase in the motivation level, employees will perform
with full dedications and efforts for attaining the set defined business goals in a cost effective manner. It will
thus improves overall business efficiency and increases the profitability level and customer base as well
(Shields and et.al., 2015).
Literature Review
As per the view point of Miron and Gulosino, (2016), for reviewing the performance of employees
there should be proper mechanism for evaluating the level of performance. By adopting accurate metrics for
measuring the performance, a company can easily assess the progress or growth of its employees as well as
business operations. Also, it will assist in determining all the core strengths and weaknesses of its employees
and areas which requires improvements. By monitoring operational performance, it helps in determining
which business strategy and plan needs modification and changes. It also assists in increasing motivation
level of employees as they will feel respected and supported by their management. Productivity and
profitability margin will increase with improvement in the level of performance of employees as per the
strategies made. Also, it will attract large customer base and helps in retention as well.
On the other hand Kuranchie - Mensah and Amponsah - Tawiah, (2016), if performance of
employees is continuously reviewed or monitored for long time frame, then it can result in decrease in
working efficiency of employee as they will feel insecure. Also, it will hamper the continuity of their work
flow which is resultant of keeping employees under observation always. This will in turn result in increase in
the employees turnover and declining in the level of profitability as well as productivity of the company.
Proposed Research Methods
Research methodology is a process in all the data and information related to the subject matter of
research will be collected and analysed for successful completion of the research study. It further assists in
the decision making process related to use of available research resources.
Research Approach
It is a procedure which defines the steps or plans related to the assumptions to be made in the process
of data collection, analysis and interpretation for having better understanding of research project. It is of two
types: Deductive and Inductive (Silverman, 2016). Deductive deals with developing of hypothesis and
research strategy while inductive focuses on observation and research questions for narrowing the scope of
study. Researcher will use Inductive approach for completing this research project as it provides deep insight
about subject.
Data collection
For completing research project, researcher will use both sources of data collection viz. Primary and
secondary. Questionnaire prepared will be used for gathering data from 20 managers of Morrisons company
related to the research topic.

Sampling
For gathering data, random sampling method has been used as it is impossible for researcher to
collect data from the large population. Therefore, sampling method will be used in which sample will be
collected from different number of individuals selected randomly.
Data Analysis
For analysis data gathered, Thematic method will be used by researcher as it will go best with the
qualitative research type (Kumar, 2019). All the data and information gathered will be analysed by using best
and appropriate data analysis tools.
Timeline
Activities/
Week
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Week
12
Selection
of Topic
Framing
of Aims
and
Objective
Conductin
g
Literature
Review
Selection
of
Research
Method
Data
Collection
Analysis
of Data
Discussion
Conclusio
n and
Recomme
ndation
Changes
made
Final
Submissio
n

Issues
While conducting research study, researcher has to face many issues for overcoming keywords such
as Performance review, employee motivation will be used. Also, issue related to accessibility of data, limited
time frame and resources availability will be faced by researcher for which preventive measures will be
taken.
Research Findings
With this research study, it can be assessed that by having performance review of employees from
time to time, will help the company in determining their strengths, weaknesses and understanding level.
Also, it will help in evaluating any requisite changes if required for improving performance level and
increasing the motivation level of its employees thereby improving overall business productivity and
profitability.
Conclusion
From this research project, it can be concluded that it is very essential for every business
organisation to monitor its employees performance as well as progress level of business operations for
ascertaining whether they are working in line with the business objectives or not. The project has defined
that by using proper and effective business strategies and plan, company can bring improvement in its
employees as well as business performance. By understanding needs of employees will help in increasing
business productivity as they will get motivated and satisfied with their needs.

REFERENCES
Books and Journals
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education. In Critical
Essays in Music Education (pp. 113-128). Routledge.
Hodge, G., 2018. Privatization: An international review of performance. Routledge.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Kuranchie - Mensah, E. B. and Amponsah - Tawiah, K., 2016. Employee motivation and work
performance: A comparative study of mining companies in Ghana. Journal of Industrial
Engineering and Management (JIEM). 9(2). pp.255-309.
Miron, G. and Gulosino, C., 2016. Virtual schools report 2016: Directory and performance review.
Shields, J. and et.al., 2015. Managing employee performance & reward: Concepts, practices,
strategies. Cambridge University Press.
Silverman, D. ed., 2016. Qualitative research. Sage.
Online
Research type – qualitative and quantitative. 2019. [online]. Available through:
<https://www.snapsurveys.com/blog/qualitative-vs-quantitative-research>.
Strengths and weaknesses of Research methodologies. 2019. [online]. Available through:
<http://iosrjournals.org/iosr-jhss/papers/Vol19-issue4/Version-3/N0194399104.pdf>.