Teamwork Failure: A Case Study of The Good Beer Company in Australia

Running head: CASE STUDY
Case Study
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1CASE STUDY
Introduction
There are several cases of teamwork failures that can be traced in the history of various
organizations. Aiming to generate a fair and comprehensive view about a case study where the
teamwork and collaborative efforts failed to meet its objective, this paper provides a reflective
and retrospective account of the instance. This paper also strives to provide information about
the various areas related to the case study.
Case Study
The Good Beer Company in Australia serves to produce for the benefit of the poor and
helpless (The Good Beer Co 2019). This small enterprise is dedicated to generate beneficial
opportunities to those who are in need of help. Due to its strategic goal of helping the poor
citizens, the Good Beer Company strives to generate profit in a manner that allows distribution
of profits to other sections of society. Dedicated to social work, The Good Beer Company
harbors a dedicated team of employees who work together to generate revenue and help others.
With a few employees at work, The Good Beer Company strives to collate teamwork and
prosper through collaborative efforts.
Studies depict that collaborative teamwork assists in the enhancing the performance of
the organizations and assists in amalgamating the efforts (Goh, Chan and Kuziemsky 2013).
During one of the meetings, the managers had decided that the organization had decided to
increase its sales and profit by a margin of 10% without increasing the price of each can. It was
also decided that the distribution team would endeavor to distribute the profit amongst the poor
and helpless. During the meeting, certain concrete plans and strategies were made related to the
achievement of this revamped objective. The team had even decided to distribute equal work

2CASE STUDY
pressure amongst each member. Various marketing strategies were adopted to achieve this
objective. The team adopted implementation strategies such as conducting SWOT Analysis and
implementing the measures.
The team leader had divided the works amongst all the members in a manner that allowed
each member to work independently. Each member was asked to submit a review of the
strategies based on SWOT Analysis. Within due course of time, the team members had
submitted the reviews to the team leader. After three days, the team members were informed that
the review process had identified certain flaws that need to be erased to achieve higher revenue.
The team leader had communicated the changes through email. Due to the medium of the social
media and lack of physical and verbal communication between the team leaders and the
participating members, confusion had arisen regarding the changes in the strategies. The typed
email message failed to communicate the idea that the various strategies for revenue generation
needs to be implemented after taking into consideration the well-being of the helpless. Had the
communication process taken place based on personal interaction, the members would not have
been confused.
The team members had started working on the various strategies such as increasing the
work time to achieve the desired results, accentuating proper connection with advertising
agencies and others. The collated contribution of the team members failed to recognize the
changes that needed to be implemented in the strategies. The lack of proper communication had
led to the team members propagating and implementing the strategies to increase revenue
without taking into consideration the social aspect related to the poor and needy. This had led to
the adoption of policies that did not match to the organizational procedures.