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Case Study on National Health Services

   

Added on  2020-06-05

23 Pages4897 Words128 Views
RESEARCHPROPOSAL

Table of ContentsTITLE: ............................................................................................................................................1INTRODUCTION...........................................................................................................................1Overview of the Research .....................................................................................................1Research Aim.........................................................................................................................1Research Objectives ..............................................................................................................1Research Question..................................................................................................................1Rational for Research ............................................................................................................2Literature Review ..................................................................................................................2Research Methodology...........................................................................................................4Expected Outcomes................................................................................................................5Time scale...............................................................................................................................5RESEARCH PROJECT...................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Background of research....................................................................................................11.3 Research aims...................................................................................................................11.4 Research objectives..........................................................................................................21.5 Research questions...........................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................2CHAPTER 3: RESEARCH METHODOLOGY.............................................................................13.1 Type of methodology.......................................................................................................13.2 Data Sampling..................................................................................................................13.3 Sources of data ................................................................................................................13.4 Limitations........................................................................................................................1CHAPTER 4: DATA ANALYSIS..................................................................................................24.1 Data Analysis....................................................................................................................24.2 Data and relation variables...............................................................................................3CHAPTER 5: CONCLUSION AND RECOMMEDATION........................................................105.1 Conclusion......................................................................................................................10

REFERENCES..............................................................................................................................11

TITLE: To ascertain the importance of high quality products or services in hospitality industryand its impact on developing customers satisfaction and moral. A case study on National HealthServices (NHS). INTRODUCTIONOverview of the Research In the world full of competition the basic purpose of each individual and organisation isto satisfying the needs and wants of people at market place as it create value in attaining higherprofitability (Marchington and et. al., 2016). Customers satisfaction consist to be an essentialelement which plays a vast role in developing organisational performance and productivity atmarket area. In hospitality sector high quality products and services are essential as these arehelpful in rendering satisfactory services and treatment to the patients in respect to makingimprovement in their physical and mental condition. NHS is the most popular service providerindustry and focused on rendering high quality products and services to the people who are notable to taking benefits of any kind of health services. National health services is the name usedfor each and every public health services in the country of united kingdom. Research AimTo ascertain the importance of high quality products or services in hospitality industryand its impact on developing customers satisfaction and moral. A case study on National HealthServices (NHS). Research Objectives To determine the importance of quality products in order to attain customers satisfaction. To identifying the influence of high quality products and services in hospitality sector. To evaluate the relationship between high quality products and customers satisfaction. To recommend various ways by which hospitality industry can attain satisfied customers.Research QuestionWhat are the importance of quality products in order to attain customers satisfaction? What are the influence of high quality products and services in hospitality sector? How to evaluate the relationship among high quality products and customers satisfaction?1

What are the essential ways by which hospitality industry can attain satisfied customers? Rational for Research The research into consideration is based on the importance of high quality products andservices with hospitality sector and its influence on customers satisfaction. A rational forresearch is consist to be a set of various reasons that are offered by researcher for conducting aproper and effective research on a particular topic (Bratton and Gold, 2017). In this competitiveworld high quality products and services can be considered as an most essential issue inhospitality sector as people are not satisfied with the offered goods and services of firm. Themajor focused are of each small as well as large business enterprises is to identifying the basicneeds and wants of people are produce goods and services as per the demand of people.Literature Review This can be described as a most essential part of research project as it helps in conductingan in-depth research on a particular topic through the view point of various writers and authors.This also helps in providing a significant direction to the researcher for carry out the whole workin right direction. Importance of quality products in order to attain customers satisfactionAs per the opinion of Lan Linton, 2018, high quality products and services are essentialfor business growth and success. Managing quality is crucial for each small as well as largebusiness enterprises as it is cost consuming in nature. High quality products helps in managingcustomers loyalty and satisfaction and also essential for reducing risk. High quality products andservices are important in attaining customers satisfaction, some importance of high quality goodsand services are associated as below: Meeting Customers Expectation: In this competitive era the choice and preference ofcustomers are changing rapidly as per the change arises in market trend. Different peopleare having different expectation and for this organisations are concern on providing highquality items as per their demand and preferences (Meroni and Sangiorgi, 2011). Ifcompany is not able to fulfilling the demand than customers can easily switch to thealternatives. Managing a reputation: Quality has a huge influence on companies reputation, so eachfirm is concern on developing their quality aspects as to managing reputation at marketplace. 2

Meeting industry standards: Quality standard can be considered as an effective elementfor managing customers satisfaction as quality standards are dealing with particularcustomers and complying with various legislations. As a public sector company NHSneeds to maintain their quality standards as to attain high customers satisfaction. The influence of high quality products and services in hospitality sectorAss per the opinion of Laureani, 2012 hospitality can be considered as an mostdeveloping sector and contributes a huge amount of rupee in development of economy. Qualitymanagement plays a crucial role in hospitality sector as it is required for each small and largehospitality firm to maintain their quality standard in order to providing satisfactory products andservices to their significant buyers. There is a huge influence of high quality products andservices in hospitality sector in which some are evaluated as below: Customers satisfaction: High quality goods and services are essential for attainingcustomers satisfaction as in this modern era people are very much concern about qualityof products rather that its prices. High profitability: High quality of goods are helps in gaining attention of large numberof customers towards their offered products and services and this may create value forfirm as the productivity of firm can be increased. Customers expectation: Each individual is having some expectation from organisations.In hospitality sector the basic objective of firm is to fulfilling the basic desires of peoplein respect to improving mental and physical condition of patients. The relationship between high quality products and customers satisfactionAs per the view expressed by Dan Jenkins and Nick Mival, 2016, quality is somethingwhich is essential for each individual as it is something we all look for. In this competitive worldpeople are very much conscious about high quality ingredients and spend a huge amount ingaining satisfaction. Competition is so high at market place if people are not feeling satisfiedthan they can easily switch to the other rivals, so to attaining high customers satisfactionorganisations are concern on developing variety of products and services. Quality is an essentialaspects for business as it helps in developing organisational performance at market place.Organisations are very much focused on sustaining customers for long time as to gaining highprofit and revenue. In service sectors such as NHS are concern on providing high qualityproducts to the people as to enhancing customers satisfaction and moral (Mosadeghrad, 2012). 3

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