Case Study: Nike Force Zoom Trout 6

Running head: CASE STUDY: NIKE FORCE ZOOM TROUT 6
CASE STUDY: NIKE FORCE ZOOM TROUT 6
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Author Note

CASE STUDY: NIKE FORCE ZOOM TROUT 61
Executive Summary
The primary motive of this case study is to provide a detailed analysis of the new product
launched by Nike, the Nike Force Zoom Trout 6. The paper initiates with the introduction of
the product followed by its association with the brand portfolio. The next important aspect
mentioned is the scope and market size of the model in the global market. The discussion
proceeds with Nike’s expansion plans and other benefits of the product is described further.
The marketing principles (the 4Ps) of Nike that are applied for the marketing of this
particular model are explained after the above discussion. The overall discussion ends with
three possible questions and answers that can be derived from the case study. Finally, the
case study is concluded in a closing paragraph followed by the reference list and the
appendix.

CASE STUDY: NIKE FORCE ZOOM TROUT 62
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................4
About the product...................................................................................................................4
Connection with Nike’s existing portfolio.............................................................................5
Scope and Market Size...........................................................................................................6
Nike’s Plan for Expansion.....................................................................................................7
Benefits and Upsides of the Product......................................................................................8
Marketing Principles (The 4Ps).............................................................................................9
 Product.......................................................................................................................10
 Place or Distribution..................................................................................................10
 Promotional Strategies...............................................................................................11
 Pricing Strategies.......................................................................................................12
Case Study Questions:..........................................................................................................13
Conclusion................................................................................................................................15
References................................................................................................................................17
Appendix..................................................................................................................................20
Appendix 1: Nike Revenue Breakdown...............................................................................20
Appendix 2: Nike Brand Port Folio.....................................................................................21
Appendix 3: Nike’s Market Position....................................................................................21

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CASE STUDY: NIKE FORCE ZOOM TROUT 64
Introduction
Nike, the venerable American MNC, is the largest manufacturer of sports equipment
earning a colossal average revenue of US$ 24.1 billion annually (www.nike.com/in/, 2019).
Founded as Blue Ribbon Sports, by Phil Knight and Bill Bowerman, the corporation
officially claimed the brand name Nike on 30 May 1971. Phil knight started out with his firm
with the aim of overthrowing the German monopoly in the markets of America (Subotnick,
2017). Without getting involved in the manufacturing process, the owners had the idea of
importing sports goods thereby establishing the strong foothold of the corporation. Nike
Corporation heavily involves in design, price regulation, marketing expansions and so on and
endorses eminent athletes with the ideology of finding the athlete within oneself thereby
drawing on a wide range of consumers (Harmeling et al., 2017). With its largest market in
USA, Nike’s top class promotional schemes and unique artistic advertisements, has left its
mark in countries belonging to distinct economic backgrounds.
With its headquarters in Beaverton, Oregon, Nike engages over 44,000 associates
globally, the organization markets a varied range of sports products (Brenner, Schlegelmilch
& Ambos, 2013). The Nike Force Zoom Trout 6, one of the most recent innovations of Nike,
is the chosen subject of this case study. The case study deals with the facets of the product,
how it is incorporated within the structure of the corporation. The paper is further enriched
with the scope, market size and a relevant social issue that the brand supports. The study is
concluded with certain recommendations and questionnaires that suffices to create a better
case study. An appendix with required data is also incorporated at the end of the case study.
The paper is furthered by introducing the product.

CASE STUDY: NIKE FORCE ZOOM TROUT 65
Discussion
About the product
Image 1: Nike Force Zoom Trout 6
(Source: www.nike.com/t/force-zoom-trout-6-turf-mens-baseball-shoe-vrmvbx, 2019)
A decade ago, Nike designed the introductory signature cleat for the acclaimed
American baseball player, Mike Trout. The Nike Force Zoom Trout 6 is the fresh addition to
the Nike Force Zoom Trout collection with customized facets such as a mid-foot strap and a
pronounced toecap. This version has “856” engraved on the heel signifying the area code of
Millville, New Jersey, the esteemed baseball player’s hometown and his love for hunting is
also symbolized on the arrowhead description on the model’s strap. To provide lightweight
support, the model is constructed with fly weave and features a 5/8 collar incorporating foam
cushioning for secured ankle support as well as a Neoprene tongue for a snug fit. Nike’s
Zoom technology helps diminish the cleat pressure and snaps backwards to ensure a