Case Study of Alibaba - Under the B2b Business Platform

Running Head: CASE STUDY OF ALIBABA
Case Study of Alibaba
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CASE STUDY OF ALIBABA1
1A. what did Alibaba do well in B2B?
According to the case, as compared to the operational aspects that is associated with the
respective organization Alibaba in their international market performance, some of the key major
innovative performance adopted by the organization was based on the system of connecting
strong manufacturing units from different countries like China, Pakistan, Thailand and United
states with the process of maintaining strong mode of international buyers for the organization in
their b2b platform.
The other part is related to the merchants where they were able to list the number of
available products on a free basis from the respective website. They also offered certain facilities
which involved numerous payment options with wide range of benefits which involved adaptive
mode of site exposure and unlimited list of product availability.
1b. what were challenges faced by them being a b2b service provider?
According to the functional prospective associated with other organizations such as
Amazon and other highly massive distributors of online, they have learned the actual and
required system of delivering system of delivering products in the international market.
As per the case, Some of the key major challenge faced by Alibaba in the international
market operation is associated with certain hurdles that are caused related to fulfillment and
shipping in many localized markets along with some other major issues that are associated with
the area of several regulatory and safety measures.

CASE STUDY OF ALIBABA2
To be more successful under the b2b business platform, it is important for the
organizations to have strong mode of connection with many middle man and local distributors in
order to enhance strong performance in business to business sector.
2A.what did Alibaba do well under buyers to seller marketing?
Under this respective part the organization Alibaba generally acts as middleman between
the sellers and the buyers online and they facilitates the strong sales related to goods between
two particular parties through the organizations wide and extensive website network.
As per the he case it is stated that, after the introduction of their strong website Taobao in
the market, this offered a strong platform where the buyers and sellers were able to communicate
with each other and where they were allowed to make direct negotiations and perform their
online transaction. This was considered to be one of the innovative paths for Alibaba in their
market growth.
2B.what was the challenges of being a creator of a marketplace and an
intermediary between buyers and sellers?
The case gives a clear idea that being a creator of strong market place and intermediary
between buyers and sellers the key challenge faced by the organization under this respective part
is related to the functioning of their implementation of model associated with the system of
revenue sharing. Under this particular condition, Alibaba wanted to generate revenue through
leveraging the desires associated with sellers in the marketplaces in order to overcome the
competitive strategies adopted by their competitors.