(pdf) Case Study on Amazon.com

Added on - Apr 2021

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 3 of 8 pages
Running head:CASE STUDY OF AMAZON.COMCase study of Amazon.comName of the StudentName of the UniversityAuthor note
1CASE STUDY OF AMAZON.COMTable of ContentsIntroduction..........................................................................................................................2Lessons learned....................................................................................................................2Recommendations................................................................................................................3Conclusion...........................................................................................................................4References............................................................................................................................6
2CASE STUDY OF AMAZON.COMIntroductionThis is case study of one of the global leaders in the market, the amazon.com. Theorganisation which started as an online book selling site at the begging faced many difficulties atthe time when the company just started its business. Founded by Jeff Bezos, amazon is now oneof the most trusted brand with a value of millions brand value("Amazon.com: United ArabEmirates: Books", 2018). But the organisation faced a bankruptcy at the year of 2001, and theamazon senior executives faced tremendous pressure from the wall street and the shareholders ofthe organisation. In the beginning of the business the mindset of the founders of the amazon wereset up the earth’s biggest book store, but with its advanced and detailed business model itdeveloped into the world’s biggest supermarket (Amazon,2015). In order to enhance and supportits growing business the amazon invested profoundly to provide the best business solution.Lessons learnedThe case of the amazon bankruptcy is an important part for the business analysis becauseof the uniqueness of the idea of its business model and the idea of expanding a of the business isone of the key aspects to study about the amazon. The amazon started the business in the year ofthe 1994, the founder with no experience in the segment of book publishing, identified that thebook market has big future in with the internet technology (Golnam, Ritala & Wegmann,2014).Founder understood the requirements and chose Seattle which is one of the biggest book hub inthe world, developed business plans in and started the business with very few employees. Withinthe year of 1995, the founder launched the amazon.com website, also developed a softwarepowered by the website developed (J. Ali, 2014). Later in the year of the 1996, the organisationstarted focusing on the products and the services and enhanced the web site including the searchcriteria, focused browsing, recommendations similar things, wish list, cart and one click buying
Desklib Logo
You are reading a preview
Upload your documents to download or

Become a Desklib member to get access