Various Social Media Platforms Used by the Company Apple Inc.

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Apple Case Study
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Apple Case Study 1
Social Media Marketing Activities of Apple Inc.
The purpose of this paper is to enlighten the reader about the social media marketing activities of
the company Apple. The paper evaluates the ways in which the company Apple make use of
diverse social media platforms in the business so as to connect to people worldwide and create an
impact. Further, the company Apple is a multinational technology company headquartered in
California. The company design, develop and sell consumer electronic goods along with online
services and computer software in the market. Apple is considered as one of the Big Four of
technology along with Google, Facebook and Amazon (Cruikshank, 2006). Apple Inc. works on
iOS software and provides fully defined, innovative and different products to the customers in
the target market. The fact should be noted that the company efficiently make use of social
media handles to promote of the company in the target market. The objective of Apple is to
provide unique value to the customers through their product and services presented in the
market. The goal of the company is to target skimmed customers in the target market and attract
potential premium range customers for sales.

Apple Case Study 2
There are various social media platforms used by the company Apple Inc. to promote its business
objectives in the target market. The company Apple mainly make use of Facebook, Twitter,
Instagram and YouTube to promote the activities in the target market (Heracleous, 2013).
Further, the actions of the company on every platform are discussed below:
Facebook: it is one of the most used social media network that is used by the marketers of Apple
to boast of the largest audience as well. Apple has more than 11 million followers on their
Facebook handle; also the company has many other platforms that help them in promoting its
functions on Facebook. Facebook is the main marketing tool of Apple which helps them in
promoting the activities and circulating news in the target market (Khan, Alam, & Alam, 2015).
Twitter: On twitter also, the company has several accounts that helps the main account to
promote its marketing activities. Each and every twitter account of Apple is dedicated for
different aspect like Apple Music, ITunes etc. The official twitter page of Apple has till date not
made any tweet but it has more than two million followers. The music page of Apple has highest
of 9.33 million followers. Along with this, key people of the company like Tim Cook etc. also
use Twitter effectively that increases the fame of the company in the target market (Johnson, Li,
Phan, Singer, & Trinh, 2012).