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case study of barnack confectionery ltd
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Added on 2020-01-07
case study of barnack confectionery ltd
Added on 2020-01-07
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MANAGING SUCCESSFUL BUSINESS PROCESS UniversityCORPORATE AND SOCIAL RESPONSIBILITY (CSR) AND ITSIMPORTANCE FOR SUSTAINABILITY AND COMPETITIVEADVANTAGE: A CASE STUDY OF BARNACKCONFECTIONARY LTDNameIDUnit TitleCode NumberLecturer’s name Page 1 of 23
MANAGING SUCCESSFUL BUSINESS PROCESS Table of contentIntroduction........................................................................................................................3Part 1: Project management plan......................................................................................3P1. Project aim and objectives..........................................................................................3P2. Project management plan...........................................................................................5P3. Work breakdown structure, time plan and critical path...............................................7Part 2: Project logbook....................................................................................................11P4. Small-scale research.................................................................................................11Part 3: Performance review.............................................................................................18P5. Data analysis.............................................................................................................18P6. Recommendation for the company...........................................................................19P7. Reflection upon the value of undertaking the research............................................20Conclusion.......................................................................................................................20Reference list...................................................................................................................22Appendix..........................................................................................................................24Page 2 of 23
MANAGING SUCCESSFUL BUSINESS PROCESS IntroductionCorporate and social responsibilities (CSR) of a company guide its path towardsethically and legally sound measures for organisational development. The competitiveadvantage of a company, in the present market condition, is a valuable asset thatensures its sustenance and development within the market (Bowen, 2013). Moreover,CSR avails a company, opportunity to generate trust and loyalty among the customersand employees towards the brand, which is essential for establishing competitiveadvantage. This particular aspect of business operations is evaluated in this project withthe practical examples from Barnack confectionary Ltd (Barnackconfectionery.com,2017).It is a small enterprise with a workforce strength of 30-40 employees, whichmanufactures and sells chocolate and cocoa products (Listings.findthecompany.com,2017).Part 1: Project management planP1. Project aim and objectivesProblem statementCompetitive advantage is the specific feature of a product or a brand that distinct it fromits contemporaries, which is essential for ensuring that consumer, prefers the product ofthe company not just in present market environment but also in long run (Hopkins,2016). Ensuring this is crucial for the company’s sustainability in the market.CSRactivities of a company ensure that its stakeholders retain their faith towards the brandhence ensuring sustenance of the company in the market (Epstein and Buhovac, 2014).As a manufacturer of confectionery product, it is responsible for Barnack to ensure thatits activities are socially and ethically sound for ensuring its continuous development inthe UK market. Although there is very little negative experience among consumers and employees, theorganisation faces tough competition in UK market from the numerous business entitiesPage 3 of 23
MANAGING SUCCESSFUL BUSINESS PROCESS that avail similar product in the market. Several of its competitors such as Bitter SweetChocolate Ltd and Melt Chocolates have engaged into CSR activities, which haverapidly increased their popularity. Thus,at present, it has become essential for Barnackto identify the importance of CSR and utilise it to generate its unique identity in themarket. In the current era of globalisation, consumers enjoy endless options, which have madeit difficult for the local and small-scale companies such as Barnack to retain theircustomers. For this, the business organisation needs a sustainable competitiveadvantage and CSR is capable of availing that completive edge to the company,absence of which might cause less of customers and employees to the company. Thisstudy would shed light upon not just the significance of CSR for the business of Barnackbut also avail a general understanding of CSR and its impact on corporatesustainability. Aim This project aims to conduct a critical analysis of the impact of CSR on the competitiveadvantage and sustainability of a business corporation. This would be evaluatedthrough real examples from Barnack confectionary Ltd to identify scope forimplementation for its findings. Objectives To develop a sound project plan for examination of role of CSR in corporatesustainability and competitive advantage To assess importance of SCR in BarnackTo critically evaluate the challenges faced by Barnack in utilising CSR indeveloping competitive advantage and ensuring sustainability of the business To recommend suitable strategies for mitigation of identified challenges Project Assumption Barnack might need to incorporate CSR activities to retain its existing employeesand customers and attract new ones Page 4 of 23
MANAGING SUCCESSFUL BUSINESS PROCESS Barnack’s existing strategies might be sufficient for satisfying its stakeholders inwhich case the organisation might not need to acquire new CSR strategies P2. Project management planCostCompletion of this project is expected to cost £250 for the researcher, which includesthe meeting the respondent for qualitative information, conducting a survey for thequantitative data, subscribing to relevant data and documentation of the information. Onthe other hand, implementation of the recommendation provided at the end of this studymight cost around £2000 to Barnack excluding the cost for this project. ScopeFor the current project only the theoretical understanding and market research has beenincluded for acquiring a clear understanding of the issues that Barnack might face dueto inadequate handling of CSR. No direct changes are made within the company toobserve and evaluate their effect. The researcher plans to review the feedbacks andtally them with the theoretical concepts to recommend most significant changes to thecompany. Time This researcher has completed this project within 27 days in which the firsts 6 days arespent on acquiring a theoretical understanding of the factors such as CSR, its necessity,its impact on business attractiveness and sustainability. Based on this understandingthe following 5 days the researcher has acquired market data from virtual sources onthe application of CSR in different companies. Then information about the businessoperations of Barnack and its competitors has been achieved within 3 more days. Afterthat interviews with the higher ranked officers of Barnack have been arranged andconducted that took 6 more days. The researcher spent 3 more days on conductingsurvey and in the following 4 days the researcher tallied and evaluated all the acquiredPage 5 of 23
MANAGING SUCCESSFUL BUSINESS PROCESS data and developed this project. Implementation of the recommendation of this projectis expected to require additional 2 months. QualityThe quality of the project or its success might be evaluated based on its achievement ofthe research objectives. On the other hand, in the long run, quality if the project or itssuccess can be assessed based on the manner in which strategies recommended bythis project have influenced business performance of Barnack.Communication Communication with the help of appropriate modes and communicative channel iscrucial for ensuring proper interaction with the stakeholders of any businessorganisation (Park et al. 2014). It is also an essential element in ensuring appropriatedevelopment of a project plan as the communication channel and mode largelyinfluences the appropriateness of the information used in the project. For instance, forthis particular project, the researcher used multiple modes of communication such astelephone, face-to-face interaction, survey and virtual communication. While forcommunication with the officials of Barnack, for qualitative data collection theresearcher used face-to-face and telephonic interaction. On the other hand, forcommunication with employees, online measures such as social media are used alongwith the direct conversation.Resource Apart from the financial resources discussed above certain other resources were alsoutilised in this study, such as the secondary data acquired from, books, journals, news,websites and case studies relevant to CSR, sustainability and competitive advantage.On the other hand, primary data such as the feedback from higher officials of Barnackand its employees are utilised for acquiring practical understanding of the issue.Moreover, electronic equipment and data processing tools such as excel are utilised forevaluation of data and development of the project. Risks Page 6 of 23
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