case study of Barnacle Bay Country House Hotel Assignment
Added on 2021-02-21
11 Pages3940 Words86 Views
|
|
|
Leading andManaging Change
Table of ContentsINTRODUCTION...........................................................................................................................1Case Scenario.........................................................................................................................1Difficulties in enforcement of 'wholesale cultural change' at Barnacle Bay..........................2Planned approach to implement change at Barnacles............................................................4Leadership & strategy that foster upcoming alteration initiative...........................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONChange is an apparent and important aspect of a corporation. It is brought within thedomain of a company with an aim to facilitate faster flow of operations and processes. Theorganisations belonging to each and every business sector bring about changes to deal with therivalry prevailing in market place, incorporate new technologies, launch innovations and manyother significant reasons (Mak and Chang, 2019). It is seen that leaders as well as managers playan imperative role in facilitating the introduction of changes within the entity. It is essential tolead and manage the change in an effective manner such that resistance towards it can besignificantly reduced and desirable outcomes can be duly attained. The present assignment is conducted upon the case study of Barnacle Bay Country HouseHotel which is situated on Scottish coast within rural areas. Being only some miles away fromthe market area, it is able to captivate a large base of audience. This assignment consists asummary of the obstacles faced by owner-manager of this hotel during the formulation ofwholesale refurbishment. Also, it consists of a planned approach to incorporate changes withinthe respective corporation. Lastly, the desired leadership strategies as well as style are includedto effectively execute the proposed change within organisational premises.Case ScenarioThe Barnacle Bay Country House Hotel, more popularly known as 'Barnacles' has beenascertained to be a hotel equipped with luxury services. It pertains to hospitality sector wherebythe main aim of organisations is to attain satisfaction from customers. This hotel was runningsuccessfully in past whereby several celebrities and royal families used to come to experience theofferings of this luxury entity. However, with the succession of time, the charm of this hotel gotlost. As a result of this, this hotel witnessed a sharp decline in the number of visitors as well asthe sales volume. The major source of revenues for the hotel at present time is the loyal customerbase which has not yet shifted to other rival brands. To add to the existing organisationalobstacles, Peacock Hall, a large stately home which recently got converted into 4-Star hotel posemassive threat to the sustainability of this enterprise. Peacock Hall provides luxury lifestyle toguests by giving the access to avail high quality facilities. Taking all of these things into account,the owner-manager of Barnacle Bay hotel has proposed to formulate wholesale cultural change1
in the premise of corporation. This would help in effectively dealing with the queries faced byguests and providing them high standard facilities so as to retain them for a long period of time.Difficulties in enforcement of 'wholesale cultural change' at Barnacle BayIn the present time, it is comprehended by leaders and managers as well that there is aneed for entity to analyse and evaluate the emerging trends in market place as this helps inascertainment of opportunities which can render them a competitive edge over rivals firms. Inthis regard, owing to the challenge posed by the emergence of Peacock Hall, the owner-managerof Barnacles has proposed to bring about certain imperative alterations in the premises of hotel.For this purpose, Barnacles' management has procured funding from bank. Such funds would beutilised by the respective hotel for the execution of wholesale refurbishment withinorganisational premises. This can be explained as a process whereby restoring of oldcommodities is executed in a manner such that they seem newly prepared or acquired (Smith,2019). With the formulation of this concept within the hotel premise, Barnacle Bay CountryHouse Hotel would now be having new décor, furnishing, carpet, newly indoor swimming pooland gymnasium.To deal with the challenge of rivalry posed by Peacock Hall, Barnacle Bay has proposedto introduce some changes within its culture. This has been referred to as wholesale culturalchange. In context of the case study, wholesale cultural changeis defined as the procedure ofexecuting overall restructuring of present culture of the corporation (Sampaio, Hernández-Mogollón and Rodrigues, 2019). This includes introduction of alterations in a number ofworking areas as well as organisational culture. It is inclusive of deployment of existing workersand procedures that cause unnecessary delay in provision of quality services to guests within thepremises of hotel. With reference to the case study of Barnacle Bay, it reflects the transition thatthe hotel will undergo in order to build the capability to out-power the rivals persisting in theconfines of hotel sector. It means that the entity would get ready for a transformation (radicalchange in the overall working and culture of the hotel)which would allow the accumulation ofeffective procedures and business practices to attain a strategic edge within market.The biggestemerging competitor of Barnacles at the present time is Peacock Hall which consists of highquality and luxury facilities for clients. Thus, it becomes significant for the respective hotel tocarry out a review of its present processes so as to make sure that the facilities given within thepremises of Barnacles are compatible with the industry standards as well as the needs and2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents