Case Study of Business Essentials

Added on - 21 Jul 2020

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BUSINESS ESSENTIALS
Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................1Part A..........................................................................................................................................1Part B...........................................................................................................................................2TASK 2............................................................................................................................................4PESTLE analysis.........................................................................................................................4TASK 3............................................................................................................................................6Part A..........................................................................................................................................6Part B...........................................................................................................................................7TASK 4............................................................................................................................................8Marketing Objectives..................................................................................................................8Target market..............................................................................................................................8Market strategies for each target market.....................................................................................9Marketing Mix............................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONEach business have their business plan before getting started their operations. With thehelp of business plan, the proposed company's owner can deeply analyse the internal andexternal factors where the firm is going to incorporates their functions. However, this is the bestway which can be used by the firm so that this can emerge their operations in an effectivemanner. For making business plan effective, there is a need to know the firm's internal andexternal environment so that the they can make effective plan. The environmental screening canbe done by way of PESTLE analysis, marketing planing is also need to be done under this.TASK 1Part AThe business owner is going to organise the business plans in the cleaning industry. Thecompany's name is Perfect cleaning service Pvt. Ltd. The main aim of the firm is to makehygienic cleaning in the residential houses, hospital sector so that effective plan can be made.The main aim and objectives of the cited company is to be the leader of the cited firm. Although,this can be said that the company can use their business operations physically and online both.So that the cited firm can gain the sustainable development in a effective manner. In thiscleaning sector, there are less business contenders that are already have their business operationsunder this sector (Hair, 2015Wilson, 2014). Hence, this can be said that the business needs tohave the niche marketing so that they can get the competitive advantages over the others. Byhaving effective operational teams, cited firm can effective operates their operations so that thebusiness firm can gain the competitive advantages. The perfect cleaning services pvt. Ltd caninvent effective business operations in such a manner where their business rivals can overcomethese methods. However, Perfect cleaning service pvt. Ltd invent effective working styles forgaining competitive strategies.List of competitors working in the UK:UK Commercial Cleaning Services LtdOperations in Maidenhead, UKMolly Maid UK LtdOperations in Nottingham, UKIdeal Cleaning Services LtdOperations in Gateshead, UKFuture Cleaning Services LtdOperations in UK1
These are few of the Perfect cleaning service Pvt. Ltd's competitors' which almost rendersthe same services that ultimately aim for cleaning services in an effective manner. For makingthe business effective, cited company modify changes such as cleaning in cost efficient and ontime so that the firm can get the competitive advantages over the firm (Laudon and Laudon,2011).Cleaning industry covers entire business concerns which renders specific cleaningservices, covering window cleaning, removal and a variety which have certain effective tools.Industry revenue us forecasted to enhance at a compound annual rate of 1.5% over the five yearsvia 2017-2018. Cleaning industry contributes over £24 billion to the UK economy. This is thedata which have been provided by the British Cleaning Council by the market researchorganisation. In addition to this, the cleaning industry is likewise one of its largest employerswhich have more than 7,00,000 people employed under this. The cleaning industry renders themost essential position for the small business start-up in the cleaning industry which is going toenhance by 12% form 4380 to 491- between 2014 and 2015. The average rate of the growth inall other industries for new business start-ups was just 9%. that is the reason each business firmis trying to enter under this sector.Industry Statistics & Market SizeUnder cleaning industry, there are almost 2881 business units which are mentioned hereunder.The current industry revenue is $842million and this is expected to grow with 1.5% till 2018.Part BThe Perfect service hotel group plc needs to do their activities in such a manner so that itsobjectives can be met. However, this can be observed that the company is using its effectivestrategies by which business objective can be attained. The main objectives of the cited firm are:To provides cleaning services on time and cost efficient.To ensure that the cleaning company attain sustainable development by adheringregulatory norms.2Revenue$842mAnnual Growth 13-181.5%Profitx.x%lockEmployment20,742Businesses2,881
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