Case Study of Digital Marketing Strategies
Added on -2020-07-22
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Marketing Analysis
Table of ContentsINTRODUCTION...........................................................................................................................1Main Body.......................................................................................................................................1Social media engagement.......................................................................................................1Textual analysis of social media.............................................................................................3Assess the state of CB Shoes from a strategic digital marketing perspective......................11Key findings on the behalf of case study..............................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONThis report is about a case study to implement digital marketing strategies, to enhance theservices of CB shoes Ltd., that deals in men, women and kid's shoes, this is a one stopdestination for a family to purchase shoes, along with a website it is also running a store which isoffering well-known brands like Timberland and UGG with some low brands that are renownedfor trendy fashion style. This report is preparing with a purpose to establish new strategies forthat can boost the digital marketing with a profit margin (Elsalamony, 2014).Main BodySocial media engagementCB Shoes Ltd., has a store front with twenty employees, who are serving good, but it hasa website that is supplying all kinds of footwear, but there is a scope to enhance the accessibilityand user experience regarding their competitor, the CEO Anita told that what are the newcompetition in the market, how their competitors are leading, they have such digital marketingstrategies that are giving them a pleasure to increase user engagement. There are two giants inthe contest by whom it is analysing its state in social media, that how well it is performing on thesocial media platform, to keep the use busy on its websites who are redirecting its webpagethrough social media website advertisements. Adidas and Nike it was consistently watching their growth and planning and efforts whatthey have put in become successful seller. The CB Shoes are promoting their sneakers onFacebook, reddit, twitter, Pinterest, Instagram, blogger, pocket, etc., that is fruitful, because thesewebsites are improving the visits on a website, there are 15407 users on Facebook, and alsoincreased the session timings that a visitor spending time on a webpage, there are some users onthe website who are bouncing from the website, the reason may be that they do not belongs tothe region in which the services are available. There are some changes in users that is decreased from 72.63 to 69.29 through Facebook,reedit increased the user’s percentage from 6895.45 to 7740 and so on, and there are somechanges also noticed sessions, the highest session was 17312 through Facebook that has beenaltered to 1.32 minutes from 69.29 among 15407 users. It is on page SEO that brings the userthrough hitting like and share the posted advertisements on various social media websites1
(Granot, Alejandro and Russell, 2014). Below are the statistics of its adversaries, that areredirecting through social media platforms, and that becomes the base of CB Shoes.2
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