Entrepreneurship Research and Theory

This assignment delves into the realm of entrepreneurship research. It examines various seminal works that have shaped our understanding of entrepreneurship as a field. The provided texts cover diverse aspects, including the relationship between education and entrepreneurial activity, individual differences among entrepreneurs, sport-based entrepreneurship, and the concept of 'opportunity' in entrepreneurship research. By analyzing these sources, the assignment aims to provide a comprehensive overview of current theoretical perspectives and ongoing debates within entrepreneurship scholarship.

“Case study of Dragon Den series”

Table of Contents
Task 1.............................................................................................................................................3
1.1The name of the business.......................................................................................................3
1.1Owner structure.....................................................................................................................3
1.1History/Background...............................................................................................................3
1.1Its activity..............................................................................................................................3
1.1Business location...................................................................................................................4
1.1Strengths and weaknesses......................................................................................................4
1.2Business in some similar industry.........................................................................................4
HRM in business ......................................................................................................................4
Productivity of business .............................................................................................................5
Marketing & sales ......................................................................................................................5
Task-2.............................................................................................................................................6
2.1Recommend with justification with appropriate actions.......................................................6
2.2Analyzing the existing performance of maintaining & strength .........................................6
2.3Reasonable justification of the suggested business place......................................................7
Task3............................................................................................................................................7
3.1Business objectives, plans & assessments.............................................................................7
3.2Review of business plan & suggested areas..........................................................................8
3.3 Preparation for action to implement changes.......................................................................9
Task 4.............................................................................................................................................9
4.1The impact of proposal changes in the business....................................................................9
4.2 Plan of changes which can manage the business................................................................10
4.3Performance monitoring & improvements of the business last two years..........................10
Conclusion....................................................................................................................................11
References ...................................................................................................................................11
.................................................................................................................................................14
2

Task 1
1.1The name of the business
The Reviveaphone is mobile phone repair startup which featured in the startups 100 2014 is
achieving sales of over 13000 repair kits to consumer across the globe and now they celebrating
this.
1.1Owner structure
Mr. Oliver Murphy is the owner of Reveveaphone. He is 22 years old and fix phones to create
some extra cash. Mr. Oliver also used to purchase damaged phones in mass and set and sold-out
them. Seeing in this chance and worth in this work, he went on to create an imaginative system
to take phones damaged by water and other fluid back to life.
1.1History/Background
The Reveveaphone founded in June 2012 by Mr. Oliver Murphy . Reveveaphone offers a result
to fix water damaged smartphones,cameras,MP3 players and mini tablets using a sellable pocket
which works to take out caustic mineral deposits from submerged electronics and reconstruct
them with no long term damage.
1.1Its activity
Assist by Hoppens funding ,Murphy has scaled the Essex based abroad with product launching
in Spain,North America, Switzerland,Scandinavia and Japan with scene of over 250000 for
2014. In August 2014, Murphy declared sales of 13000 repair kits and communication were
storage warehouse to take the brand into the mainstream alongside the launch of a new product
line water resistant invisible surface for smartphones.
1.1Business location
The Reveveaphone located in UK in Boreham CM3 3AN, Chantry Ln,Chantry,Farm. Now
oliver had expanded his brand overseas with product launches in Spain,north America,
Switzerland,Scandinavia and Japan.
3

1.1Strengths and weaknesses
The major disadvantage of The Reviveaphone Ltd. Will lack of innovation for surviving in the
competitive market of entertainment world, they have to take necessary tactics . In addition, in
order to promote their business among their target audiences, they have to choose suitable
marketing media.
The major advantages of The Reviveaphone Ltd. are their effective electronics technology will
help them to improve their performances. In addition, with the help of the product promotion
through various social media platforms, they also are able to get popularity among their target
audiences. With the increasing popularity in the entertainment world also be able to attract large
number of viewers to their shows . Besides this, joint venture with the reputed and popular TV
channels will also help them to get popularity in the market.
The Reveveaphone starting up with 400 by the Mr.Oliver Murphy from his savings, his
business has grown manifold. He launched a new product line Splash which supply a water
electrical resistance unseeable coat for smartphones.
1.2Business in some similar industry
According to this case study, the concept of business in some similar type industry has
implicated very prospectus in a UK. There are some social factors are related in those things
like as human resource management, marketing, sales & area of production have also be
included in that matter. Those pints have described following some points regarding this case
study.
HRM in business
Human resource issue are coming in this kind of business because of supermarket goal & the
objectives of business programmers .Due to help of human resource management are supervised
changing of norms policy, employee related issue & maintain the market goodwill for good
services to the customers. In the time of 21st century the effective management of the business
company, the human resource management has played a vital role to take completion advantage.
This kind of things will help to create long-term performance of the business company. These
things have place with a body of practices, which will concern for the integration of companyal
4

management. Human resource management is completely different from the personal
management system. HRM has ensured that companys skills necessary to access competition
from the other companies. Most of the firms are taking their manger to control entire HRM
system. Normally the managers are providing their duties & responsibilities toward their stuffs
& the worker. Entire HRM processes have executed for stable the business module (Zhao et al.,
2010). The senior’s stuffs are revealing their duties to the junior stuffs. Tall business modules
have circulated through the HRM process. It have also concerned with the importance of people,
their attitudes, their performance. This all things have effective for the business company. This
efficiency will help to create a large economy scale for the business company.
Productivity of business
The productivity of business is the vital thing for similar type business company. Small business
is the sector where the halves of the employees are in the private sector. This case study will
help to known for identifying how small businesses have managed to compare with large
business aspect (Raposo et al., 2011). There is a management of small business, which has, con-
texted with the key resource of premises where people can discuss their problems.
Murphy pitched to the dragons, the company had been commerce for little over a year
with 20000 turnover and 3000 net net income from UK gross sales but the Reviveaphone
performance today is different. Boosted by Hoppens funding ,Murphy has scaled the Essex
based abroad with product launching in Spain,North America, Switzerland,Scandinavia and
Japan with scene of over 250000 for 2014.
Marketing & sales
Marketing & sales are the crucial issue to supervise any types of business company. Small
industries are seems like to growing very vastly so they are reviling to work very fast. In the
case of marketing buyer are very serious & intelligent to take their product. All types of
marketers groups have prepared their self in a cheap cost (George et al., 2011). The low esteem
of any company are always try to giving their products very good quality. The work enforce of
any sector in the UK is very well so suppliers are taking their advantages with wide ranges of
ways.
5

The Reveveaphone stating up with 400 by Mr. Oliver Murphy so this business is
grownup multiple in within a year of launching of his product. Oliver has enlarged his brand
abroad with product launching in Spain, North America, Switerzerland, Scandinavia and Japan.
Oliver has launched a new product line, Splash which provides a water resistant unseeable coat
for smartphones. Reveveaphone offers a result to fix water damaged smartphones,cameras,MP3
players and mini tablets using a salable pocket which works to take out caustic mineral deposits
from submerged electronics and reconstruct them with no long term damage.
Task-2
2.1Recommend with justification with appropriate actions
Due to have the development of the business company, it always important to keep proper
knowledge about the weakness of the company. These types of weakness can effective for any
type of business due to have this reason the business process will suffer in various types of
ways. Identification of the kind of weakness will help for the company & developing various
types of prospective ways (Lee-Ross et al., 2010). Recommended with justification & the
appropriate actions are necessary to keep identification of weakness in the small business
process. The Reviveaphone has identified their ways of weakness, which have sated below. The
business has develop their rival products to identify the more attraction of the customers. Due to
have this reason new manufactures are actually taking their grows in their own pathway. New
manufacturers did not get chances to set their factory in the correspondent company. According
to the survey report of the market, all types of startup business industry are coming into the
financial magazines. There are few type of fake companies are coming to take their position in
the internet media. According to the study level of fake websites, 356 websites have founded in
UK. They have taken their money to but after that they give their low quality products. Some
while this companies have disappeared by the public choices. The Reviveaphone has
copyrighted this type of product & registered with their names & making their own marketing to
present their originality.
In development of business the innovation is necessary . Lack of innovation is the
weakness of every enterprises if business never try to any innovative. For development of
business, Enterprises must innovate and make new ideas for their business. There are many
6

ways to overcome lack of innovation in business and entrepreneurs must apply them for
growing their business. Business innovation is often greeting as the channel through which an
enterprises can modify their product or service offering to better meet the markets demands in a
more efficient and gainful way. When it comes to innovation most enterprises want to
betterment as it is an area where they do not realize themselves doing sufficient. So to boost an
innovative culture in business first improve the inner process which sometimes joint the
imaginative input. Some solutions defined but they constantly looking for new thoughts on to
boost invention. First enterprises must build a trust society that any development process is
likely to grow up previously unknown problems and situation. Senior planners and project
managers want to believe they are capable to predict all potential prominence in advance and
the best way to handle them this is frequently not an perfect use of their time. Second is to take
a thin path for their business , many enterprises are grasp the quick approach when it comes to
handling projects and solution deliveries so it builds on the idea of lean requirements in this an
enterprise concentrates on supplying only the benefits that are directly worthy by the consumer,
enabling the business to increase quality while decreasing development time and costs. Third is
welcome failure ,One of the best paths to analyze a working solution is to discover ones that do
not work. Fourth is retain flexibility , some of the most innovative businesses are the ones that
expect the unexpected. By building in scope for possible update of direction ,they allow the
business to react to change in the marketplace.
2.2Analyzing the existing performance of maintaining & strength
According to this case study report, there are possibilities, success key for the customers benefit.
Quality performance is the key of success where customers get reliability of the product.
Customers are the only thing to get development of the business company. Due to have the
acceptance of the company products, it’s the increase growth of the business company. Most
recently, The Reviveaphone has provided quality assurance & performance to the consumer. It
is very necessary to maintain the level of the company & it is try enhancing for the near future
(Gorgievski et al., 2011). The company has maintained some ways & following some paths to
control strengthens & the performance of regarding company properly. It is the seeking of the
customer’s satisfaction. If a company does not make any survey before taking a product lounge
then company will suffer for taking profit with this product. Due to have, the changes of time
7

the customers tests have also changing regarding this product. The respective design also be
changes for the time. There is making system where a customers will make their payments they
will not faced any kind of hesitation issue. Due to having this system customers can pay after
receiving the product. The company has to maintain their timing in case of any delivery of the
given products to the customers.
The Reviveaphone, specialise in DIY products which can take water broken or
daamaged mobile phone back to life withing 24 hours. When Murphy pitched to the dragons,
the company had been commerce for little over a year with 20000 turnover and 3000 net net
income from UK gross sales but the Reviveaphone performance today is different. Boosted by
Hoppens funding ,Murphy has scaled the Essex based abroad with product launching in
Spain,North America, Switzerland,Scandinavia and Japan with scene of over 250000 for 2014.
In August 2014, Murphy declared sales of 13000 repair kits and communication were storage
warehouse to take the brand into the mainstream alongside the launch of a new product line
water resistant invisible surface for smartphones.
2.3Reasonable justification of the suggested business place
Recommended with the justification, in the areas where this business can expand. In the case of
development of business, company is very important to take the business properly. Due to have
the considering of the completion level and the other factors of The Reviveaphone tries to
expand their business outside of the national border. The company can fix their target between
male & female both categories for selling their products. The companys have to fix their target
with new generation students who are the capable for taking this product. The adaptability of the
products are become profitable for the marketing & sales issue(Ratten, V., 2011). The condition
of adaptability are actually the attraction the customers. Entire people are the customers because
as they produce products both male & female categories.
By Hoppens funding ,the Essex based overseas with product Murphy has scaled
launching in Spain,North America, Switzerland,Scandinavia and Japan with scene of over
250000 for 2014. Murphy declared sales of 13000 repair kits and communication were storage
warehouse to take the brand into the mainstream alongside In August 2014. Fast forward to may
2015 and Murphy has discovered ideas for a trade with mobile giant Car phone warehouse to
8

take the brand into the mainstream alongside the launch of a new product line water resistant
unseeable surface for smartphones. Mr. Murphy program to addition the awareness of the brand
within UK and inter nationality. He formulate lots of retailers and a few large providers that he
hope to announce deals with very soon. Murphy also have a repair site formed which will
permit consumers to get their phones repaired as quickly and easily possible, with full chase so
they can follow their phone as it goes done the whole repair process.
Task3
3.1Business objectives, plans & assessments
There are assessing existing for the business objectives & recommended plans The
Reviveaphone is the business in UK. The company is not very old it is one kind of startup
company. The mission & vision of the company is the leading market by providing good quality
services & reliability towards the customers. After the establishment of the company, the main
objective of the company is the development of various kind of plans & it has tried to
implemented. The company always tries to give various types of products for the every type of
customers. Customer’s satisfaction is the crucial issue to making these types of products for
male & female categories. In the case developing sector The Reviveaphone always try to
developing their old thoughts & get some different types of ideas to get better quality product
making(Fassin et al., 2011). Due to have rival company so price chart also be maintain with
getting a good prospect. The company always tries to maintain low possible prices for the
customers. The company has manufactured their products with good quality design. They have
also concerned with the all type of finishing. Due to have considered with the weakness about
the company ,which is the negative effect of the company. The company always tries to make
their names with brand value among the customer’s preferences (Fassin et al., 2011). Entire all
assessments of this objectives, plans will get success when all employees does a good work.
3.2Review of business plan & suggested areas
The reviews of the business plans have incorporated appropriate changes, which can develop the
business plan. The development of business plan is betterment of the company. The review of
any business has depends upon the customers choices. If a customers are buying a products of
the companies. After that this customers are using this products, if the product is doing good
9

work for the customers then definitely this customers have promoted this product name among
their relatives. So review of the things are very prospectus issue for the customers usage. Some
while the changing of the environment is need to develop the flexible business plan. This
company has also faced changing of the taste regarding the quality & services of the company.
The people of UK are updating their self day by day(Neck et al., 2011). New types of design are
coming available in the markets. Apart from this in the country, people are more concerned with
the different types of styles. The Reviveaphone has produced adaptable & fashionable products
for the customer’s uses. In the case of company promotion, some of agents have included to
provide the services amongst the schools, shops, doctor chambers etc. There are some types of
posters & festoons have arranged for taking promotion. In order to take market the company
need to rule their local market & particular this purpose the relationship with the local
community helps the company for improving their markets condition appropriately.
Raising investment, Murphy and other capitalist can roll out this favorable service
nationally. The plan is to get fundraising mark by crowd sourcing. Then they roll out two vans
every month and increase their sum as much as achievable. Reviveaphone increase national
recognition in 2014 when Murphy look on dragons den and saved finance 50000 from kelly
hoppen MBE. She held a twenty five per cent interest in the company, with the shares bought
back in May 2016.
3.3 Preparation for action to implement changes
There are some changes are taking for the blessing which is reason for kick out. Due to the
changes of time company have adapt with it. People of UK have always-ready keep their self in
update mood so changes have to need for the quality changes & product design changes issue.
Due to have the changes the adaptation of the company , the company have taken some action
plans which have written below: creating a good relationship with local community & the
overseas of the area. Designs of the product have made such ways where it is always necessary
for the customer’s uses. Motivating the suppliers to supply good quality product to the
customers uses. Development of payment mode of standard where a customer will not faced
any kind of hesitation to make their payments. In the case of customers preferences they are
10

always choosing fashionable & the practical products services. The company must provide the
standard guarantee process to make customer attraction. The identification of fake founder can
develop the system of the company. Make that people or customers have notified the whole
system to reduce the chance of falling in the fake solution.
Task 4
4.1The impact of proposal changes in the business
Development of the company it is considerable issue to take every factor of the company.
Identification of considerable issue is achieving the objectives & plans of the company. Due to
have changing of the time, entire business conditions have changes regarding this issue.
Adaptation is very necessary for the cope up with the format changing of the business with
respect to the company. The impact of proposal changes on the small business, this has written
below: The changes of the product sensitivity that will make customers more concerned. The
attractive and better quality products and services are preferable things for the customers. The
normal designs are not going very positive for the customer’s user. The expansion of business
module in the outside of the country can get enhances the job & corresponding responsibilities
regarding the company(Burns, P., 2010). The caring attitude of the all employees is very vital
thing to get consumers satisfaction. This kind of attitude has need for enhance with respect to
time changes.
The Reviveaphone, Murphy attend to establish a repair service online which will allow
all part of smartphones to be repaired as well as a repair service van which will move to
customers at work at home, or in hotels , to repair phone problems or damaged screens.
4.2 Plan of changes which can manage the business
Management of company has forwarded the stone in the business management. This type of
companyal activities are helping to the devolving the condition with respect to the competitive
market. The Reviveaphone has produced the various types of products for making of customers
preferences. Due to the changes of time, there has some changes has been arrived in the
company. There are some processes to proof this type of management to execute the changes of
the company (Lee-Ross et al., 2010). Due to help of the particular development, programmers &
11

proper training can execute the changing of business environment. The customers are key of the
business company. The different types of customers have required their choices with respect
their preferences. The company always tries to customize their services, which has included
with the managing condition properly.
Reviveapjone signed a US distribution statement with Shark distribution which placed
an letter order of 10000 stocks. These partnerships came to an end in July last year. About
100000 Reviveaphone kits and 15000 splash products were sold before being continued on
October 2016. Due to manufactures creating smartphones water resistant. The Reviveaphone
kits were reached by Car phone warehouse and Irish supplier TNS, which supplies Dixons,
Boots and Tesco. The company at first began marketing smartphone fix products under the
same name particularly a solution to remove material that were short circuiting devices. A
second product splash was a spray on water resistant coating to keep water harm.
4.3Performance monitoring & improvements of the business last two years
During last two years the performance of the company has gradually increasing. Due to the
process of the monitoring, the business activities are growing their performance level. Due to
maintaining the consistency has used for making moral & main issue. The main thing of the
customer satisfaction, which, is ensuring the importance & performance, level of the company.
The small amount of money, which has help to modulate & started to give journey in the
company. Entire monitoring processes have to control by the manger level of the HRM process.
The significance the HRM process has executing the entire monitoring & the performance level
of the company. During last two years the working environment & work enforcement is doing a
good roll for the respective company. According to the finance report, the companies’ yearly
turnover has emerged very quickly(Neck et al., 2011.). The workers & the stuffs are getting
good amount of salary. If the customers want the different types of branded products they that
will ensure to take positive step to make varieties type of product with respect to the company.
Identification of monitoring process has help to find out the fake activities of the company.
According to the finding of fake companies, 365 companies have shot listed for this reason. In
order to giving customers preferences, they are not able to give good qualities product, fake
products have got the customers.
12

Encouragement by Hoppens funding, Murphy has scaled the Essex based brand abroad
with product expand in Spain, Switzerland, North America, Scandinavia and Japan with scene
of over 250000 for 2014. In August 2014, Murphy declared sales of 13000 repair kits and said
speech were current with leading airlines Virgin, easyJet and Flybe to offer the kits on board
their flights. After that on May 2015 and Murphy has discovered plans for a trade with mobile
large car phone warehouse to take the brand into the mainstream aboard the launch of a new
product line water resistant hidden covering for smartphones.
Conclusion
The Reviveaphone is repairing mobiles and provide DIY mobile phone repair kits business
company in the UK. This company has originated from Dragon dens series of business, but this
is very pleasant startup company. Lifetime of the business company has faced various types of
company changing situation, which has accrual making play process with a little bit complexity.
Due to the development activities & proper research, the company has placed different pals to
execution of betterment (Raposo et al., 2011). The company always wants to tries development
their fascination of their products time by time. The quality performance & the assurance is the
key of success. The company has also try to develop their rival identical product to make
attraction on the customers. Customers are all in one to take development of the company.
Quality assurance is the only parameter to get key of success. Acceptance of the products are
gradually increasing the company productivity.Abobve all discussions this things have
concluded that the business plans of the; company can maintain the success of the company for
long time.
References
Bridge, S., & O'Neill, K. (2012). Understanding enterprise: entrepreneurship and small
business. Palgrave Macmillan.
https://books.google.co.in/books?
hl=en&lr=&id=4B4dBQAAQBAJ&oi=fnd&pg=PP1&dq=small+business+management+an+en
13

trepreneurial+emphasis&ots=luq9ysHbpR&sig=rBkXoP5S_O_E8FEyijEowNOCZhU#v=onepa
ge&q=small%20business%20management%20an%20entrepreneurial%20emphasis&f=false
Burns, P., 2010. Entrepreneurship and Small Business: Start-up. Growth and Maturity.
Palgrave Macmillan.
https://books.google.co.in/books?
hl=en&lr=&id=npkcBQAAQBAJ&oi=fnd&pg=PP1&dq=small+business+management+an+ent
repreneurial+emphasis&ots=b9on8Yq6u5&sig=0nH3LEeL9G51xarcCVthoiA62Dc#v=onepage
&q=small%20business%20management%20an%20entrepreneurial%20emphasis&f=false
Fassin, Y., Van Rossem, A. and Buelens, M., 2011. Small-business owner-managers’
perceptions of business ethics and CSR-related concepts. Journal of Business ethics, 98(3),
pp.425-453.
http://link.springer.com/article/10.1007/s10551-010-0586-y
Neck, H.M. and Greene, P.G., 2011. Entrepreneurship education: known worlds and new
frontiers. Journal of Small Business Management, 49(1), pp.55-70.
http://onlinelibrary.wiley.com/doi/10.1111/j.1540-627X.2010.00314.x/full
Gorgievski, M.J., Ascalon, M.E. and Stephan, U., 2011. Small business owners' success criteria,
a values approach to personal differences. Journal of Small Business Management, 49(2),
pp.207-232.
http://onlinelibrary.wiley.com/doi/10.1111/j.1540-627X.2010.00317.x/full
Lee-Ross, D. and Lashley, C., 2010. Entrepreneurship and small business management in the
hospitality industry. Routledge.
https://books.google.co.in/books?
hl=en&lr=&id=iyAnMzbstcAC&oi=fnd&pg=PP2&dq=small+business+management+an+entre
preneurial+emphasis&ots=97O-ME0lJ0&sig=N47qR4Ksg-
14

7T31lQFSsy79pOtpU#v=onepage&q=small%20business%20management%20an
%20entrepreneurial%20emphasis&f=false
George, G. and Bock, A.J., 2011. The business model in practice and its implications for
entrepreneurship research. Entrepreneurship theory and practice, 35(1), pp.83-111.
http://onlinelibrary.wiley.com/doi/10.1111/j.1540-6520.2010.00424.x/full
Zhao, H., Seibert, S.E. and Lumpkin, G.T., 2010. The relationship of personality to
entrepreneurial intentions and performance: A meta-analytic review. Journal of
management, 36(2), pp.381-404.
http://journals.sagepub.com/doi/abs/10.1177/0149206309335187
Naudé, W., 2010. Entrepreneurship, developing countries, and development economics: new
approaches and insights. Small business economics, 34(1), pp.1-12.
http://search.proquest.com/openview/331ba584177570554ff181870969ed44/1?pq-
origsite=gscholar&cbl=307076
Raposo, M. and Do Paço, A., 2011. Entrepreneurship education: Relationship between
education and entrepreneurial activity. Psicothema, 23(3), pp.453-457.
http://www.unioviedo.es/reunido/index.php/PST/article/view/9086
Carland, J.W. and Carland, J.C., 2015. A model of potential entrepreneurship: Profiles and
educational implications. Journal of Small Business Strategy, 8(1), pp.1-14.
http://libjournals.mtsu.edu/index.php/jsbs/article/view/355
Shane, S., 2012. Reflections on the 2010 AMR decade award: delivering on the promise of
entrepreneurship as a field of research. Academy of Management Review, 37(1), pp.10-20.
http://amr.aom.org/content/37/1/10.short
Wagener, S., Gorgievski, M. and Rijsdijk, S., 2010. Businessman or host? Individual
differences between entrepreneurs and small business owners in the hospitality industry. The
Service Industries Journal, 30(9), pp.1513-1527.
15

http://amr.aom.org/content/37/1/10.short
Ratten, V., 2011. Sport-based entrepreneurship: towards a new theory of entrepreneurship and
sport management. International entrepreneurship and management journal, 7(1), pp.57-69.
http://amr.aom.org/content/37/1/10.short
Short, J.C., Ketchen Jr, D.J., Shook, C.L. and Ireland, R.D., 2010. The concept of “opportunity”
in entrepreneurship research: Past accomplishments and future challenges. Journal of
Management, 36(1), pp.40-65.
http://onlinelibrary.wiley.com/doi/10.1111/jsbm.12023/full
16