Case Study Of Dragon Den Series
The aim of this unit is to give learners the opportunity to focus on the processes involved, through change management, of reviewing and improving the performance of a small business enterprise.
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Added on 2020-01-28
Case Study Of Dragon Den Series
The aim of this unit is to give learners the opportunity to focus on the processes involved, through change management, of reviewing and improving the performance of a small business enterprise.
Added on 2020-01-28
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“Case study of Dragon Den series”
Table of ContentsTask 1...............................................................................................................................................................................1.1The name of the business........................................................................................................................................1.1Owner structure.......................................................................................................................................................1.1History/Background................................................................................................................................................1.1Its activity................................................................................................................................................................1.1Business location....................................................................................................................................................1.1Strengths and weaknesses.......................................................................................................................................1.2Business in some similar industry...........................................................................................................................HRM in business ........................................................................................................................................................Productivity of business ..............................................................................................................................................Marketing & sales .......................................................................................................................................................Task-2..............................................................................................................................................................................2.1Recommend with justification with appropriate actions........................................................................................2.2Analyzing the existing performance of maintaining & strength ...........................................................................2.3Reasonable justification of the suggested business place.......................................................................................Task3..............................................................................................................................................................................3.1Business objectives, plans & assessments..............................................................................................................3.2Review of business plan & suggested areas...........................................................................................................3.3 Preparation for action to implement changes.........................................................................................................Task 4...............................................................................................................................................................................4.1The impact of proposal changes in the business.....................................................................................................4.2 Plan of changes which can manage the business.................................................................................................4.3Performance monitoring & improvements of the business last two years............................................................Conclusion.....................................................................................................................................................................References ........................................................................................................................................................................................................................................................................................................................................................2
Task 11.1The name of the businessThe Reviveaphone is mobile phone repair startup which featured in the startups 100 2014 isachieving sales of over 13000 repair kits to consumer across the globe and now they celebratingthis.1.1Owner structureMr. Oliver Murphy is the owner of Reveveaphone. He is 22 years old and fix phones to createsome extra cash. Mr. Oliver also used to purchase damaged phones in mass and set and sold-outthem. Seeing in this chance and worth in this work, he went on to create an imaginative systemto take phones damaged by water and other fluid back to life.1.1History/BackgroundThe Reveveaphone founded in June 2012 by Mr. Oliver Murphy . Reveveaphone offers a resultto fix water damaged smartphones,cameras,MP3 players and mini tablets using a sellable pocketwhich works to take out caustic mineral deposits from submerged electronics and reconstructthem with no long term damage.1.1Its activityAssist by Hoppens funding ,Murphy has scaled the Essex based abroad with product launchingin Spain,North America, Switzerland,Scandinavia and Japan with scene of over 250000 for2014. In August 2014, Murphy declared sales of 13000 repair kits and communication werestorage warehouse to take the brand into the mainstream alongside the launch of a new productline water resistant invisible surface for smartphones.1.1Business locationThe Reveveaphone located in UK in Boreham CM3 3AN, Chantry Ln,Chantry,Farm. Nowoliver had expanded his brand overseas with product launches in Spain,north America,Switzerland,Scandinavia and Japan. 3
1.1Strengths and weaknessesThe major disadvantage of The Reviveaphone Ltd. Will lack of innovation for surviving in thecompetitive market of entertainment world, they have to take necessary tactics . In addition, inorder to promote their business among their target audiences, they have to choose suitablemarketing media. The major advantages of The Reviveaphone Ltd. are their effective electronics technology willhelp them to improve their performances. In addition, with the help of the product promotionthrough various social media platforms, they also are able to get popularity among their targetaudiences. With the increasing popularity in the entertainment world also be able to attract largenumber of viewers to their shows . Besides this, joint venture with the reputed and popular TVchannels will also help them to get popularity in the market. The Reveveaphone starting up with 400 by the Mr.Oliver Murphy from his savings, hisbusiness has grown manifold. He launched a new product line Splash which supply a waterelectrical resistance unseeable coat for smartphones.1.2Business in some similar industryAccording to this case study, the concept of business in some similar type industry hasimplicated very prospectus in a UK. There are some social factors are related in those thingslike as human resource management, marketing, sales & area of production have also beincluded in that matter. Those pints have described following some points regarding this casestudy. HRM in business Human resource issue are coming in this kind of business because of supermarket goal & theobjectives of business programmers .Due to help of human resource management are supervisedchanging of norms policy, employee related issue & maintain the market goodwill for goodservices to the customers. In the time of 21st century the effective management of the businesscompany, the human resource management has played a vital role to take completion advantage.This kind of things will help to create long-term performance of the business company. Thesethings have place with a body of practices, which will concern for the integration of companyal4
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