Case study of Kellogg in Europe Assignment

Added on - 21 Feb 2021

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Kellogg in Europe
Table of ContentsINTRODUCTION...........................................................................................................................3STRUCTURE..................................................................................................................................4CULTURE.......................................................................................................................................5HOFSTEDE.....................................................................................................................................5PEOPLE...........................................................................................................................................6PERFORMANCE............................................................................................................................7RECOMMENDATION...................................................................................................................7CONCLUSION................................................................................................................................8REFERENCE...................................................................................................................................9
INTRODUCTIONCulture is the major characteristics and knowledge of the particular group of the people,encompassing language, religion, cuisine, social habits, music and arts. It is used in special sensein anthropology and sociology. It is mainly refers to the sum of human beings life way, theirbehaviour, belief, feelings and thoughts (Zhu and Engels, 2018). In organisational context,culture is both internal as well as external environment of the business firm which is bind by thedefined core values, vision, mission and also purpose behind operation. In case of theimplementation of culture, first of all core values, idea, vision or mission is need to be definedand should behaviour of the people in order to develop the culture accordingly. Cultural is highlyfocused to develop core competencies of the firm such as re-establishment of an individualvision or values, sustaining of a prioritised idea or objectives and application of the definedethics. Importance of the culture is to assist in development of the vibrant workforce, sustainableenvironment to perform and brought up of the ethical consideration in an organisation.Moreover, purpose of the culture is to brings about harmony and organisational faith of thepeople into an entire system of the business firm.Kellogg was founded as the Sanitas food company in 1900 by the brother W.K Kelloggand John H Kellogg, further who has developed tasty and also crunchy and flavoured grains forthe people who loves eating grain in their breakfast. It is an American leading multi-nationalfood manufacturing company headquartered in the Battle Creek, Michigan. They are engaged inproducing cereals and convenience foods, including cookies, crackers and toaster pastries as wellas all these products are manufactured or marketed in almost 180 countries. Employee strengthof the Kellogg is approx. 32944 employees. Moreover, Kellogg annual revenue was lastlyrecorded in year 2018 at $12.923 billion dollar. This leading corn-flakes brand is operates in theUSA, Canada Australia, England, Mexico, Japan, India and more. Kellogg is currently usingLaissez faire leadership style and have supported management. Using this Laissez faire style ofthe leadership, employee takes share their idea or vision to other people or employee and thentries to structure decisions by their own (Winnubst, 2017). Furthermore, decision will be takenby senior authorities. But, if impact could be reverse of the expected one, entire blame game isgoing to be headed to the senior personnel. In order to bring harmony, reorganisation of the, ornew leadership style is required to be implemented.
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