Marketing Strategy Case Study 2022

Running head: MARKETING STRATEGY
Marketing Strategy

MARKETING STRATEGY 2
Table of Contents
Executive Summary.........................................................................................................................3
Current Situation..............................................................................................................................3
Objectives........................................................................................................................................3
Target Market..................................................................................................................................3
Marketing Strategies........................................................................................................................4
Positioning Strategy.....................................................................................................................4
Product Strategy...........................................................................................................................5
Pricing Strategy............................................................................................................................5
Placement Strategy.......................................................................................................................6
Promotional Strategy....................................................................................................................6
Marketing Implementation..............................................................................................................7
Budget..............................................................................................................................................7
Evaluation and Control....................................................................................................................8
References........................................................................................................................................9

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Executive Summary
Entering in the new market with the innovative idea is one of the sources of getting success in
the market. One of the companies with its new product tiny disposable battery is planning to
enter in the market. Tiny disposable battery is the innovative product that is represented as the
vitamin for the smartphones. The product is nature bio-friendly as it is biodegradable. It is easily
assessable, affordable as well as environmental friendly.
Current Situation
According to the recent scenario, every individual is facing the issue of charging its phones. It
majorly carry its charger with them to charger its phones that found difficulty to search charging
port for the phone. In the busy schedule the people are facing such issues. However, some of the
product launch in the market to resolve such issues such as portable charger that is consider as
non-environmentally product with high rate. Moreover, some people are facing reverse charging
from the power bank therefore, it is not the reliable source for the individual. Tiny disposable
battery enters in the market to resolve such issues that is recently faced by them. It is highly
portable, reliable as well as with the low price (Hua, Oliphant and Hu, 2016).
Objectives
There is certain objective that is set by the company while entering in the new market with the
new product as they are explained in the below points:
 It is one of the objectives of the company to enhance its selling by 100000 units of
production within one year.
 It is the objective of the company to enhance the retail sells by 10% in every six months
till two years.
 The platform for the investors will be provided for the investment after six years
 Investing 5% of its revenue towards protecting the environment by supporting them in
minimizing the negative impact on the environment.

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 Easily availability of product in the market through providing the product at every centre
within the launch of six month. It is the objective that the product will be available in the
major top cities of Australia.
Target Market
Wider range will be cover as the target market for this product. It is the basic product that can be
used by every individual who uses smartphones. Tiny disposable battery is the temporary
solution for charging the phone. It can make the individual free from two to three hours.
Therefore, it is the basic product that most of the consumers require. The consumers are targeted
according to the following segmentation:
Geographical: the company will target Australia for its product. The product will be firstly
launch in the Melbourne after which it will be available in Sydney as well as in Pert.
Demographical: the company will target the range of consumers between the ages of 18-30 that
basically uses smartphone. The average income consumers between $15000 to $40000 will be
most preferable target audience.
Psychographic: most of the people carry power bank to charge their phones. Therefore, the
company will target such type of consumers who are conscious for discharge its phones that will
provide great business to the company.
Behavioral: in Australia most of the people have great spending power. Therefore, for the
product the company will target such kind of consumers who have great spending power such as
boys, girls, couples whose consumption of phone is high (Pandher and Bhullar, 2016).
Marketing Strategies
Positioning Strategy
a. The first approach deals with the product characteristics such as durability, reliability of
product. Tiny disposable phone battery can focus on the characteristics such as the
durability of battery and how reliable the battery is.

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b. Second approach deals with the pricing-quality as positioning strategy. The company
shall keep the price of the battery in accordance with its quality. They should keep
minimum price for its basic product and can charge premium for its best quality.
c. Third approach deals with the usage. Usage herein means that in how many ways the
product of the company can be used by its consumers. Generally the use of disposable
battery is to keep the phone charged. As consumers can carry multiple batteries and can
change it when one battery is dead (Aithal, 2016)..
The tiny company shall be aware about the product and its relevance to the consumers. They
must know the target consumers and the geographical area where they can sell its products at
ease. Also the company shall be aware about the product and its characteristics so as to enable
them to market it effectively (Hapsari, Stoffers, and Gunawan, 2017).
Product Strategy
Product strategy basically consists of 4 stages which are described herein:
a. The first stage deals with the Introduction of the product. It deals with the introduction of
the product in the relevant product and geographical market. It is very important that the
introduction stage is implemented well so as to create mind blowing impact in mind of
consumers. As company is focussing to deal in bigger cities like Melbourne, Sydney,
Perth etc.
b. The second stage deals with the growth stage. Herein after the successful of the product.
The company shall deal with the how to sustain the initial growth or how to increase the
growth.
c. Tiny company shall focus on opening its stores across Australia to increase the presence
of its product and can further ask investors to invest in their business at appropriate time
(Morgan, Whitler, Feng, and Chari, 2019).
Pricing Strategy
According to the expectation of high demand of the product, the company can adopt market
penetration pricing strategy in which it will keep its price low at the initial stage of the company
to enhance the sales level that can be increased to the higher rate after setting up in the business.

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The ultimate goal of this strategy is to be competitive in the market and to increase the sales
volumes (Abdallah, and Jaleel, 2015).
Placement Strategy
The placement strategy is very important for the tiny disposable company. To place the product
in the market it is important to have a good placement strategy is required. The company must
look the consumer needs, strategy should been made in the areas where the use of cell phones is
more. The more the usages of cell phones will more the maximization of batteries and for that
disposable biogredable batteries will work as oxygen. The company can sell their products
directly to the retailers and service dealers of that area. With the help of this strategy only service
dealers will be responsible for the corporate sales. The company provides offers to customers
through their retailers and that will help in brand recognition of the company. The distribution is
the strength for any company to grow in any market and therefore this strategy is very important
not only for maximizing the profits but also for the brand recognition (Palmatier, 2018)
Promotional Strategy
The Tiny disposable phone battery is a useful product in every term. For promotion of this many
options are available and they are as follows –
Info graphics - A latest and trending way to promote the products. Its demand is increasing
rapidly because the content is very effective and impressive. People like to see graphics more
than text but this includes both the things which are an attractive way nowadays. All the
international markets are using this as their promotional strategy and same can be used by tine
disposable phone battery.
Social Media Promotion – According to updating technologies the way of working also
changes. Without wasting money in distributing the prospectus, the companies now make a
single prospectus and post it in social media. Also everything is online so public also like to see
the things online instead of getting offline promotional messages or any prospectus.
Introducing of product in events – Companies working outside works in a unique and standard
way, they do conferences or hosting of events where they promote their product or launch it,

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which is very beneficial as no extra cost need to be given. Also the events are attended by big
business tycoons or high profile people who show interest in the product.
The tiny disposable battery can promote their battery in any of the above mentioned way and
definitely the review will be interesting. This battery is very useful in daily life and especially to
the persons who performs all their activities from their Smartphone’s (Cacciolatti, and Lee,
2016).
Marketing Implementation
Activities Jan to April
May to
August
September to
December
Exhibitions
Email Campaigns
Website Refresh
Market Research
Advertisement in Radio
Agency strategic Review
Billboards
Social Media Marketing

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Affiliate Advertising
Advertisement in
television
Mobi Communications
Sponsorship
Banner Advertising
Sales Promotion
Budget
Particular Amount
Revenue $1000000
Less: Cost of Production $70000
Less: Cost of
Distribution $25000
Less: Marketing Cost $35000
Projected Profit $870000

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Evaluation and Control
Financial: Return on Investment method will be used to analyze the financial feasibility of the
company. It will help the company to analyze the waste amount that is invested in the business.
Marketing: the feasibility of marketing will be analyzed through analyzing the behavior of
consumers towards the particular product. it will be done through providing the platform of
survey and feedback facility.
Environmental: the environmental changes cannot exactly analyze however, the checking of
carbon emission will be done to analyze the efficiency of the product (Weiß and Testik, 2019).

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References
Abdallah, S. and Jaleel, B., (2015) Website appeal: development of an assessment tool and
evaluation framework of e-marketing. Journal of theoretical and applied electronic commerce
research, 10(3), pp.45-62.
Aithal, P.S., (2016) The concept of Ideal Strategy and its realization using White Ocean Mixed
Strategy. International Journal of Management Sciences and Business Research, 5(4), pp.171-
179.
Cacciolatti, L. and Lee, S.H. (2016) Revisiting the relationship between marketing capabilities
and firm performance: The moderating role of market orientation, marketing strategy and
organisational power. Journal of Business Research, 69(12), pp.5597-5610.
Hapsari, C., Stoffers, J. and Gunawan, A. (2017) The Influence of Perceived Cultural and
Business Distance on International Marketing Strategy Decisions; A Case study of Telkom
Indonesia International. International Review of Management and Marketing, 7(3), pp.238-245.
Hua, Y., Oliphant, M. and Hu, E.J. (2016) Development of renewable energy in Australia and
China: A comparison of policies and status. Renewable Energy, 85, pp.1044-1051.
Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W. (2015) Effective Marketing
Strategy-Making: Antecedents and Consequences. In Proceedings of the 1997 Academy of
Marketing Science (AMS) Annual Conference (pp. 224-224). Springer, Cham.
Morgan, N.A., Whitler, K.A., Feng, H. and Chari, S. (2019) Research in marketing
strategy. Journal of the Academy of Marketing Science, 47(1), pp.4-29.
Pandher, P.S. and Bhullar, K.K. (2016) Smartphone applications for seizure management. Health
informatics journal, 22(2), pp.209-220.
Sun, T., Li, Z.J., Wang, H.G., Bao, D., Meng, F.L. and Zhang, X.B. (2016) A Biodegradable
Polydopamine‐Derived Electrode Material for High‐Capacity and Long‐Life Lithium‐Ion and
Sodium‐Ion Batteries. Angewandte Chemie International Edition, 55(36), pp.10662-10666.

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Weiß, C.H. and Testik, M.C. (2019) Risk‐based metrics for performance evaluation of control
charts. Quality and Reliability Engineering International, 35(1), pp.280-291.