Marketing Strategy Case Study 2022

Running head: MARKETING STRATEGY
Marketing Strategy

MARKETING STRATEGY 2
Table of Contents
Executive Summary.........................................................................................................................3
Current Situation..............................................................................................................................3
Objectives........................................................................................................................................3
Target Market..................................................................................................................................3
Marketing Strategies........................................................................................................................4
Positioning Strategy.....................................................................................................................4
Product Strategy...........................................................................................................................5
Pricing Strategy............................................................................................................................5
Placement Strategy.......................................................................................................................6
Promotional Strategy....................................................................................................................6
Marketing Implementation..............................................................................................................7
Budget..............................................................................................................................................7
Evaluation and Control....................................................................................................................8
References........................................................................................................................................9

MARKETING STRATEGY 3
Executive Summary
Entering in the new market with the innovative idea is one of the sources of getting success in
the market. One of the companies with its new product tiny disposable battery is planning to
enter in the market. Tiny disposable battery is the innovative product that is represented as the
vitamin for the smartphones. The product is nature bio-friendly as it is biodegradable. It is easily
assessable, affordable as well as environmental friendly.
Current Situation
According to the recent scenario, every individual is facing the issue of charging its phones. It
majorly carry its charger with them to charger its phones that found difficulty to search charging
port for the phone. In the busy schedule the people are facing such issues. However, some of the
product launch in the market to resolve such issues such as portable charger that is consider as
non-environmentally product with high rate. Moreover, some people are facing reverse charging
from the power bank therefore, it is not the reliable source for the individual. Tiny disposable
battery enters in the market to resolve such issues that is recently faced by them. It is highly
portable, reliable as well as with the low price (Hua, Oliphant and Hu, 2016).
Objectives
There is certain objective that is set by the company while entering in the new market with the
new product as they are explained in the below points:
 It is one of the objectives of the company to enhance its selling by 100000 units of
production within one year.
 It is the objective of the company to enhance the retail sells by 10% in every six months
till two years.
 The platform for the investors will be provided for the investment after six years
 Investing 5% of its revenue towards protecting the environment by supporting them in
minimizing the negative impact on the environment.

MARKETING STRATEGY 4
 Easily availability of product in the market through providing the product at every centre
within the launch of six month. It is the objective that the product will be available in the
major top cities of Australia.
Target Market
Wider range will be cover as the target market for this product. It is the basic product that can be
used by every individual who uses smartphones. Tiny disposable battery is the temporary
solution for charging the phone. It can make the individual free from two to three hours.
Therefore, it is the basic product that most of the consumers require. The consumers are targeted
according to the following segmentation:
Geographical: the company will target Australia for its product. The product will be firstly
launch in the Melbourne after which it will be available in Sydney as well as in Pert.
Demographical: the company will target the range of consumers between the ages of 18-30 that
basically uses smartphone. The average income consumers between $15000 to $40000 will be
most preferable target audience.
Psychographic: most of the people carry power bank to charge their phones. Therefore, the
company will target such type of consumers who are conscious for discharge its phones that will
provide great business to the company.
Behavioral: in Australia most of the people have great spending power. Therefore, for the
product the company will target such kind of consumers who have great spending power such as
boys, girls, couples whose consumption of phone is high (Pandher and Bhullar, 2016).
Marketing Strategies
Positioning Strategy
a. The first approach deals with the product characteristics such as durability, reliability of
product. Tiny disposable phone battery can focus on the characteristics such as the
durability of battery and how reliable the battery is.