A Case Study of Marriott Group (pdf)

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Research Project
Table of ContentsChapter 1: INTRODUCTION..........................................................................................................11.1 Research Project Outline.......................................................................................................11.2 Rationale...............................................................................................................................11.4 Research Project Specification..............................................................................................21.5 Appropriate plan and procedure using Gantt chart...............................................................3Chapter 2: Literature Review...........................................................................................................31.3 Key references to various literature......................................................................................3Chapter 3: Research Methodology...................................................................................................52.1 Match sources to the research questions effectively.............................................................52.2 Undertake the proposed research investigation in accordance with procedures...................6Chapter 4: Data finding analysis and discussion.............................................................................83.1 recording and collection of relevant data..............................................................................83.2 Interpretation of data.............................................................................................................8Chapter 5: Conclusion and recommendation.................................................................................133.3 recommendation and area of further consideration.............................................................13REFERENCES..............................................................................................................................15
Chapter 1: INTRODUCTION1.1 Research Project OutlineBackground StudyThe development of a tourist destination will lay a crucial and significant impact onoperations of hospitality industry. The development of tourism will impact functions ofhospitality firm that are been laid by a Marriott Group. Besides this, tourism development laid adeep role in improvement of a tourist destination.Aim“To improve tourism development at a tourist destination by a hospitality firm- A case study ofMarriott Group”ObjectivesTo gain idea about tourism development at a tourist destinationTo identify scope of tourism development at a tourist destinationTo analyse impact of development of tourism on a hospitality firm (García-Villaverde,And et.al., 2017).To assess role of hospitality entity in development of tourism at a destinationTo provide effective conclusion and recommendations for tourism development at adestinationPurpose:Themajor purpose behind research process is to identify impact of tourism developmenton a tourist destination by a hospitality firm.Scope:Thescope of project is to develop a good planning of tourism development and improveknowledge of a hospitality firm about a tourist destination (Huttasin, Mommaas, andKnippenberg, 2015).1.2 RationaleThe effective planning of operations by hospitality firm will help in rise in effectivenessand improvement of functions that will support a rise in business activities and it helps ineffective rise in effectiveness and ability of a hospitality firm to develop tourism at a touristdestination. Besides this, research process will help in improvement in knowledge and idea about1
measures that will be taken by hospitality firm for development of a tourist destination andattract large number of tourists and travellers at a location (Zhang and et.al., 2015.).1.4 Research Project SpecificationResearch questionsWhat is tourism development?How a hospitality firm impact tourism development?What impacts does tourism development have on a tourist destination?By what measures tourism development on a destination is been controlled and looked after?Following research methodology is been followed by the cited hospitality enterprise forthe better management and carrying out of the research process.Research philosophy:It is the frame work that help in increase in effectiveness of theorganisation to carry out the business activities in a much effective way. This will help insuitable rise in the handling of data investigation. For the current research process, positivism isbeen used to achieve targeted aims and objectives (Law, Buhalis and Cobanoglu, 2014).Research approach:this help in proper identification of the research techniques followed by thedata investigator. For the present research process, inductive approach is used to collect the databased on aims and objectives.Research design:it is the format in which the data is collected. The present research will use thequalitative method of research design involving the use of close ended questionnaire.Data Collection:For getting appropriate outcomes, the data investigator will use the primarydata collection method that will support the development of knowledge and insight (Chen andLin, 2015.).Sampling:for the present research process, random sampling process is been used involving 15candidates are the respondents for the research process.2
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