Case Study Of McDonald Assignment

Added on - Jan 2021

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DISSERTATION
Table of ContentsCASE STUDY OF McDONALD....................................................................................................1INTRODUCTION...........................................................................................................................1Purpose of study.....................................................................................................................1Importance of case..................................................................................................................1Structure of case study............................................................................................................1CONTEXT.......................................................................................................................................2CASE STUDY ANALYSIS............................................................................................................41. Corporate Governance issues of McDonald company.......................................................4Risk management issue..........................................................................................................4The ethical issue.....................................................................................................................7Corporate Social Responsibility.............................................................................................7Board effectiveness issue.......................................................................................................82: Literature review................................................................................................................8Decision making theory..........................................................................................................9Business ethics theory............................................................................................................9Pica theory..............................................................................................................................9Legal elements......................................................................................................................103: Response of the company to the issues............................................................................104: Possibility of similar events happening in the UK...........................................................115: General lessons learned from the case.............................................................................116: Investment decision..........................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES and BIBLIOGRAPHY.........................................................................................14
CASE STUDY OFMcDONALDINTRODUCTIONPurpose of studyMcDonald has claimed that it has offered quality food products at an affordable pricesbut due to indulging in some incidents which brings lots of difficulties towards an organisation toachieve its desired goals and objectives. The recent incident happened in South Korea whereburger meat was served due to which lots of people were suffering from health problems. Thus,it is more important to to study and analyse such cases of company that may harm their strongimage in market.The project mainly emphasis on different scandal such as there is issue inquality of French Fries. For manufacturing French Fries, company collect potatoes fromspecified farmers. Due to environmental chances, potatoes get damage in this as adverse effectson quality of French Fries. So manager take corrective action to safeguard quality of potatoes inwarehouse.The project also concentrating an effective ways that will help company inovercoming such issues and stable their market position for longer period of time(Afrifa andTauringana, 2015).Importance of caseMcDonald is well established American fast food restaurant chain in terms of generatingrevenues. They are serving more than 69 million customers on daily basis in more than 100countries through having 36900 outlets till the year 2016. At present times, there are lots ofissues which are faced by McDonald due to poor quality of food products due to which theirmarket image get much affected in adverse manner. For this, an organisation must required toimplement corrective steps and actions in order to overcome from such issues.Structure of case studyFirst problem: What are the main corporate governance issues within given under case?Second problem:What does the theoretical, academic, professional or legal literature/regulationsay on these issues? Were such events or features of your case consistent with or in contrast tothe theoretical, academic, professional or legal literature/regulation? Third problem: If thecompany/organization addressed these issues, was the response appropriate? Did it address thefundamental issues at stake? If a response has yet to emerge, what would you expect a suitable1
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