(solved) Case Study of Primark

Added on - Nov 2020

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DISSERTATION
Table of ContentsINTRODUCTION...........................................................................................................................1Purpose of study..........................................................................................................................1Importance of case......................................................................................................................1Structure of case study................................................................................................................1Background.................................................................................................................................2Context........................................................................................................................................2DESCRIPTION OF KEY EVENTS................................................................................................2CASE STUDY ANALYSIS............................................................................................................31) Corporate Governance issues of Primark...............................................................................32. Literature review.....................................................................................................................63 Company has address the issues..............................................................................................94) Possibility of similar events happening UK.........................................................................105) General lessons learned from the case..................................................................................116. Investment decision...............................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................15
INTRODUCTIONPurpose of studyPrimark company set their aim to provide quality and best services to its customers ataffordable cost. By this, they easily invite larger number of customers towards its products andservices. In this there are number of incidents that occur in the company and also determine theviolations towards company goals and objectives. Some scandals are also there which putnegative impact on its brand image at market place. Along with this, scandals are relate with Ahigh street downfall, Cry for help andChild labour as well (Werner and et. al., 2014). Thus, it isimportant to analyse as well as study about the company and its scandals to measure the overallimage of the firm. Mainly, the main purpose of this project is to focus on different type ofcorporate governance and ways which help company to solve the issues arise within thecompany. In addition of this, project will discussed about various ways which used by Primarkwith the purpose of solving all the issues that arise within the company.Importance of casePrimark is an Irish clothing and accessories retailer. Mainly company is subsidiary of ABfoods. The main purpose of this company is provide quality products and services to itscustomers by considering their needs. With the help of this they easily provide better satisfactionto their target customer. As per current scenario, number of incidents are occur that have pointedthe brand image of the company at market place (Werner and et. al., 2014). In this context,company should make effective ways and areas to improve their performance and alsoovercoming for all the issues. By carry out the study company can easily evaluate the ways toovercome from issues and incidents and increase the chances of attaining higher success.Structure of case study1.Write corporate governance issue of Primark?2.Theory of Corporate governance?3.Has the company address the issues?4.Could similar events happen again in the UK today? Why? Do you think the currentsystem of corporate governance and accountability in the UK is sufficient to deal withthese issues?1
5.What were the general lessons learnt from this case? What have you as a student learntabout governance, risk and ethics from this case?6.Would you invest in this firm? Give the reasons for your decision?BackgroundPrimark is one of the famous fashion clothing retailer in which they provide betterservices to their customers. Company operate their business activities in various countries andimprove their performance level at market place (Watson, 2015). Mainly, the type of Primark isSubsidiary and the headquarters in Dublin, Ireland. Along with this, company also operate theiractivities in 325 locations. Area served by Primark are Austria, Belgium, France, Germany,Ireland, Italy, Netherlands, Poland, Portugal, Slovenia, Spain, United Kingdom. In addition ofthis, Primark also offer a diverse range of products such as Children's clothing, men's wear,home ware, footwear, beauty products and many more. For attaining better response fromcustomers, company sells clothes at the low cost. Primark owns over 350 stores in over theworld. By which they easily serve their products and services to larger number of customers.ContextPrimark is a biggest fashion company which deal in retail sector. Company operate theiractivities in various countries with the aim of attaining competitive place in market place. As percurrent time, company face issues which negatively affect on its brand image. All the issues andscandals are analysed by the company for improving their overall performance at market place(Velinova, 2014). In this context, the corporate governance structure is one of the importantaspect which follow by the company to improver the chances of attaining success at marketplace. By implementing corporate governance structure, Primark can easily make theirperformance competitive.DESCRIPTION OF KEY EVENTSScenario 1:In first case, it has been discussed that shopper has claimed that she found a notethat is "cry for help" hidden in trousers alleging the slave labour situations in Chinese prison.The labour forced to work 15 hoursina day to making the clothes. It had developed negativeimpact on reputation of Primark Company. The Primark company has denied from allegation toforce the labour to work in the factories (Primark investigates claim of 'cry for help' note in2
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