Solved: Research Proposal Assignment

Added on - 03 Dec 2019

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RESEARCH PROJECT
TABLE OF CONTENTSTASK 1: PROJECT PLANNING AND RESEARCH PROPOSAL...............................................21.1 Title and the objectives of research..................................................................................21.2 Rationale of the project....................................................................................................21.3 Reviewing literature.........................................................................................................31.4 Propose methods of research............................................................................................32.1 Resources needed for conducting the research.................................................................41.5 and 2.1 Provide action plan..............................................................................................5TASK 2: PROJECT IMPLEMENTATION AND PRESENTATION............................................62.2 and 2.3 Conducting the research and analysing the data..................................................63.1 Evaluating the factors which affect the achievement of project.......................................63.2 Interpreting and analysing result in terms of original research specification...................73.3 Conclusion, recommendation and justification for future area of research....................124.1 Present the findings in suitable format...........................................................................12REFERENCES..............................................................................................................................13APPENDIX....................................................................................................................................14Appendix 1: Questionnaire for Ritz Carlton customers.......................................................14
ILLUSTRATION INDEXIllustration 1: Theme 1.....................................................................................................................7Illustration 2: Theme 2.....................................................................................................................8Illustration 3: Theme 3.....................................................................................................................9Illustration 4: Theme 4...................................................................................................................10Illustration 5: Theme 5...................................................................................................................111
TASK 1: PROJECT PLANNING AND RESEARCH PROPOSAL1.1 Title and the objectives of researchThis research proposal is based on topic of “Impact of promotional means on the sales ofhospitality firm: A case study of Ritz Carlton hotel”.AimThe main aim of research project is to analyse the impact that means of promotion has onthe sales of hospitality firm: A case study of Ritz Carlton hotel.ObjectiveTo identify the type of promotional means used by hospitality firm.To assess the impact of promotional means on the sales of Ritz Carlton hotel.To recommend some other ways of raising the sales of Ritz Carlton hotel.Research questionFollowing is the main research question with respect to the given research.What is the impact that different methods of promotion causes on the sales of hospitalityenterprise like Ritz Carlton?1.2 Rationale of the projectThe overall purpose of conducting the given research is to identify the effect that methodsof promotion has on the profits as well as the sales of corporation. In this context, it has beenidentified that promotional means consist of number of techniques which firm uses with an aimto attract large number of buyers towards its services. The sales as well as means of promotionsare directly related with each other (Kopalle, Mela and Marsh, 2013). It is because, with the helpof promotional means Ritz Carlton can spread information about its services among respectivebuyers. Through this way, it can influence them with respect to once use the goods and servicesof enterprise. As the result of, sales of corporation will be increased. I have personal interest inall the marketing related area and it is the reason why I have carried out the selection of this topicfor my research. Furthermore, availability of large amount of data with respect to given topic hasalso influenced me for the selection.1.3 Reviewing literatureAccording to the view point of Lu and et.al., 2013 “Promotional means are of four typesuch as public relation, personal selling, advertising and sales promotion” (Lu and et.al., 2013).2
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