Case Study of Royal Mail plc | Business Report

Added on - 17 Dec 2019

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How Royal mail Langley would behigh performance work place duringChristmas Time1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Key questions...............................................................................................................................3Context of the current study.........................................................................................................4Structure of the present research..................................................................................................4Proposed methodology.................................................................................................................5LITERACTURE REVIEW.............................................................................................................5Analysis of factors that contribute to overall performance of staff............................................6Resistant to change in present economic and social conditions in UK........................................7Analysis of strengths and weaknesses of logistics companies worldwide.................................8Evaluation of performance of logistics companies based on industry KPI's..............................9RECOMMENDATIONS AND JUSTIFICATION......................................................................10REFERENCES..............................................................................................................................132
INTRODUCTIONChange management is the crucial aspect behind success of any organization. It assistscorporation to improve current performance with implementation of effective strategies in themarketplace (Cameron and Green, 2015). A company usually need varied strategies to managechange and cope with current marketing conditions. It would be effective to ensure long runsurvival of business with increased rate of return (Senge, 2014). For this purpose, expertise of anorganization are dedicated towards the same work which in turn they can easily work uponchanging preferences of buyers. Not only this but, regular analysis of internal and externalenvironment also generate need to change the strategies of business through which it becomeseasy to cope up with changing scenario and deliver good quality of services to potential clients.Present business report is based on case study of Royal Mail plc; a postal servicecompany operating in United Kingdom. Here, management applies different practices for theoffering good quality of services to large number of buyers. This aspect make it possible forRoyal mail to cater need of personnel as well as customers even during peak season. At thisjuncture, the selected business is considered as highly respected and rich heritage brand withdiverse range of products. Similarly, customer base of business is very high whereby companyget huge profitability and expansion of the same can be ensured with higher quality of services.At present technological base has been changed because of changing preferences of buyers(Hur, Moon and Jung, 2015). However, company is facing issues in implementing technologicalchanges because of poor performance of staff. This issue is also creating problems in trackingorders and accordingly buyers are facing issue in getting desired services (Kurt Matzler and et.al., 2015).Key questionsKey questions of the present study on change management of Royal mail Langley,following research questions will be answered.What are the key factors that contribute to overall performance of staff?How resistance to change in present economic and social conditions in UK is affectingperformance of logistic companies?What are the strengths of worldwide logistic companies and weakness?3
What is the current performance of logistic companies based on industry KPIs of Industryof the industry?What are the recommendations an action plan based on change management theory as apossible solution to built on Royal Mail strengths ensure sustainable future growth?Context of the current studyThe current study is upon managing the changes incorporation for assuring its goodperformance in the marketplace with increased rate of return. Generally companies like Royalmail face issue during peak load as Christmas time. However, personnel also want holidaysduring the same time (Daunton, 2015.). Owing to this, current study focuses upon collecting therelevant information and assess the factors affecting performance of personnel and differentelement reflecting performance of entire business. Furthermore, study will shed light on aspectsto manage change on right time with appropriate plan of implementation. For this purpose,scholar gather necessary information and draw valid outcome in order to implement potentialchanges in a appropriate manner.Structure of the present researchThe structure of current study will be short under which at first research will provideintroduction of the study. The introduction section provides brief overview regarding changemanagement by taking into account performance of employees and key performance indicator.Addition to this, context of study has been explained after stating the key research questions. Thestatement of clear research questions aids to meet purpose of researcher and enable them toproduce valid outcome. However, at the completion of context of problem structure of study andexplanation of proposed research methods has been provided. Furthermore, the second part ofbusiness report will be of literature review wherein key concepts and other key objectives as wellas research questions will be answered. This aspect make it possible to develop deepunderstanding among research so that accordingly valid suggestions can be proposed tomanaging change in Royal mail. The last section of the study provide recommendations foreffective management of change and supporting staff to implement the proposed change in aneffectual manner.4
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